Simple ad for getting an Instagram username
This ad nails it. It's just a plain white square with text telling you exactly what you get: an Instagram...
Neville MedhoraBitcoin to Fiat Transfer Graphic
This image explains complex technology in seconds. It shows how sending Bitcoin is a direct, peer-to-peer process, while fiat payments...
Free beer for lif
During the pandemic, Lazarus Brewing pulled a clever stunt: buy this fancy “Patron Saint” glass for $1200 and get one...
Neil Gaiman quote
Neil Gaiman talks about every creator needing a “compost heap” — a place to throw all your creative scraps. For...
Synthesia home page
Synthesia nails the “show, don’t tell” rule of marketing. In one glance, you get what the product does, how fast...
Great “Ours vs Other’s” product image
Ever seen a visual that just ends the buying debate? This Amazon image nails it. One side clearly says, “Here’s...
200 calories in different foods visual data
This image hits you instantly: same calories, wildly different portions. A Snickers bar or twelve clementines? The message lands before...
Hidden Rules Among Classes
Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...
Chevy Cruise Full Page Newspaper Ad
Chevy Cruise took out a full-page New York Times ad with a bold headline: “Humans are terrible drivers.” Big red...
Texas famous Buc-ee's Gas Station
When most gas stations advertise jobs, the signs look sad. But Buc-ee’s goes giant. Their hiring board lists six-figure manager...
Social Platform Axis Chart
This meme-style matrix nails what makes shareable content pop. It’s playful, visual, and invites argument — the perfect combo for...
Great alternative to “Now Hiring” sign
CB2 could’ve just slapped a “Now Hiring” sign on their window and called it a day. Instead, they wrote “Dream...
Great Us -VS- Them Instagram ad
A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...
Which hot dog would you choose
Competition doesn’t just make products better—it makes the marketing better. This clever old-school ad nails the lesson: Joe and Max...
Reptile Expo Sign Placement
This Reptile Expo sign sits right in front of a giant dinosaur statue. Coincidence? Nope. That’s marketing luck combined with...
Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...
13 predictions from David Ogilvy from 1983
In 1983, David Ogilvy listed 13 predictions for the future of advertising. Some were spot on, others hilariously off. But...
Burberry logo going from simple to complex design
Over 120 years, Burberry’s logo tells a full story of design trends. It starts ornate, gets stripped down, and then...
Simple visual + callout Twitter Ad
Ever scroll past an ad and instantly get what the product does? That’s what Monos pulled off here. Their Carry-On...
List of psychological triggers that make people buy
Joe Sugarman nailed what makes people buy. He listed 24 “psychological triggers” that explain why a product suddenly becomes irresistible....
I used my iPhone as a webcam
Apple quietly made the iPhone double as a wireless webcam... and it's awesome. The GIF above shows how sharp it...
Budweiser’s ad reaching out to new audiences
In 1969, Budweiser pulled off a clever positioning trick. Instead of fighting with cocktails for attention, they joined the party—literally....
1966 version of a lead magnet download
Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...
AIDA is still the best
This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but...