Good/Bad illustration for UX about thumb placement
This image nails a simple, often-overlooked UX truth: thumb reach matters. On mobile, every inch counts, and putting your key...
Good/Bad illustration for social login UI Design
This side-by-side image nails it: one login form is cluttered and clunky, the other feels fresh and frictionless. Both serve...
Cable Management Product Before/After
This image nails what great product marketing should do: make the benefit instantly obvious. No extra words, no jargon, just...
Men's shorts style image
This image nails visual teaching. It shows two guys wearing similar outfits but instantly makes one look cooler and more...
The Establishment Wig ad
Look at this beauty. “The Establishment Wig” ad is pure direct response gold hiding under a pile of hair. It’s...
1930's illustration showing aerodynamic engineering of new cars
This old-school drawing nails what great marketing does: it shows the value, not just tells it. No words, no data,...
The Wig Establishment Print Ad
This old-school wig ad nails the "before and after" formula. One photo shows a carefree guy with wild hair; the...
1914 Wrigley's Gum Print Ad
Back in the day, Wrigley’s didn’t just sell gum. They sold a solution to indigestion, bad breath, and poor appetite—all...
1960's Band-Aid Print Ad
This old-school Band-Aid ad is a masterclass in visual selling. It sets up a clear before-and-after moment: three small bandages...
1939 Ad for Phosferine Tonic Wine
Before wellness drinks and mood-boosting supplements, there was Phosferine Tonic Wine. This 1939 ad turned a sad story into a...
Wendy's 1984 "Parts is Parts" commercial
Wendy’s dropped a savage ad back in 1984 that basically asked, “Do you even know what’s in that chicken patty?”...
Basecamps before and after testimonial page
Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...
2 Cold Emails, 1 Good, 1 Bad
One cold email wins deals. The other gets ghosted. The difference? The first one leads with value, while the second...
Cool Before/After From Text To Video
Look at this side-by-side. On the left, text testimonials. On the right, video testimonials. You can practically feel the difference....
1970 Palmolive Dish Soap Print Ad
This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...
Scrollable Sidebar Menu Before/After
Small UI change, massive impact. Copy.ai replaced a cluttered layout with a scrollable sidebar menu—and turned a 6-screen hunt into...
Copywriting Course Before and After
In 2011, KopywritingKourse.com looked like the inside of a copywriter’s notebook—quirky, handwritten, and full of personality. By 2021, the site...
1961 Bell Telephone Ad
Bell Telephone nailed a key marketing move: show how far you’ve come, then hint there’s more to come. Their 1961...
How stuff used to be sold: Weird Tales Magazine 1927
Before click-through rates and A/B tests, marketers were already obsessed with conversions. Just look at this 1927 Weird Tales magazine...
1986 McDonalds cross promotion ad with Gillette
Ever seen breakfast and shaving in one sentence? McDonald’s nailed it. They partnered with Gillette to give away free razors...
Austin Shoe Hospital Email with Before/After Pics
Austin Shoe Hospital nailed it with this email. Instead of paragraphs explaining their services, they simply showed shoes before and...
Updating a Google Presentations slide to be better
Most slides dump info and hope the reader figures out what to do. But great marketing slides make people want...
Regular Fit vs Athletic Fit Shirts
Look at this photo. Two men, same setting, same shirt color... totally different results. The left one looks like he...
Explaining Monitor Refresh Rate
This image nails it. It takes a techy idea like “refresh rate” and turns it into an instant “aha!” moment....
