3,030 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Before and after redesign of hamptons

Hampton Before and After Website Design

The Hampton redesign didn’t reinvent the wheel, but it sure polished it. The site went from dark and formal to...

Copywriting/Before & After/Images
Sep 2, 2024
barlet-tree-direct-mail

Bartlett Tree Experts Direct Mail

Bartlett Tree Experts nailed neighborhood marketing with this genius postcard. Instead of shouting “We’re the best,” they quietly show it—literally...

Ads/Print Ads/Flyers
Sep 1, 2024
Membership-geeks-pricing-plans

MembershipGeeks Pricing Structure

MembershipGeeks nails their pricing page. Two clear options. Clean layout. Each plan’s value spelled out like a restaurant menu. Why...

Copywriting/Pricing/Advice
Aug 31, 2024
copyschool-pricing

CopyHackers Copyschool Pricing Structure

Most pricing pages feel like a math workbook. Too many buttons, too many plans, too much thinking. Copy School flips...

Copywriting/Pricing/Advice
Aug 30, 2024
post-hog-price-cut

PostHog PricecutEmail

PostHog nailed this email. They didn’t just announce lower prices—they made it funny, visual, and insanely clear why it matters.Marketing...

Copywriting/Emails/Pricing
Aug 27, 2024
where-you-sweat-chart

Chart showing amount of sweat produced by different areas of the body

Here’s a weirdly satisfying visual: a full-body sweat map showing exactly where humans sweat the most. It looks scientific, but...

Copywriting/Data/Images
Aug 26, 2024
kreadive-get-roasted

Kreated.com. Get Roasted.

Kreated found a clever way to get clients: they sell $75 “website roasts.” Instead of just pitching design services, they...

Copywriting/Home Pages/Headlines
Aug 25, 2024
Kreated-High-Converting-Digital-Products

Kreated sales page

This sales page is pure conversion candy. It’s got everything a visitor needs to trust, engage, and buy — no...

Copywriting/Home Pages/Videos
Aug 24, 2024
Peterson-Academy-sales-page

Peterson Academy Sales Page For Beta Program

Peterson Academy’s landing page nails the feeling of “I need to join this.” It mixes high-end visuals with smart psychological...

Copywriting/Home Pages/Videos
Aug 22, 2024
Video

Interview: Director of Engineering at X - Daniel O’shea

AI is shaking things up for writers. In a recent chat with the Director of Engineering at X, the topic...

Copywriting/Podcast/Data
Aug 22, 2024
Video

Director of Engineering at X Interview

X (formerly Twitter) isn’t just chasing attention anymore—it’s building an entire content platform. In a chat with Daniel O’Shea, we...

Ads/Copywriting/Videos
Aug 21, 2024
Marketing-profs-pricing

MarketingProfs Three-Tiered Pricing

MarketingProfs nails their pricing table. It’s clean, simple, and makes upgrading feel obvious. Each plan stacks neatly next to the...

Copywriting/Pricing/Advice
Aug 21, 2024
sparktoro-pricing-page

SparkToro Pricing Plan

SparkToro’s pricing page is a mini masterclass in conversion-focused design. Four clear tiers, strong contrast between options, and a “most...

Copywriting/Pricing/Sales Pages
Aug 20, 2024
Cold-brew-social-media-ad

Explorer Cold Brew Social Media Ad

This ad nails niche targeting by merging two relatable moments: craving good coffee and flying. With the line “Carry On...

Ads/Instagram/Copywriting
Aug 19, 2024
Screenshot

Brilliant Earth Groom Wedding Ring Ad

Simple, bold, and visual. Brilliant Earth nails it with this ad showing off different ring thicknesses for grooms. No fluff,...

Ads/Copywriting/Headlines
Aug 18, 2024
zillow-drawing-stick-figure1

Real Estate Stick Figure Doodle Ad

Ever seen an ad so simple it stops your scroll? Sell With Easy nailed this with nothing more than stick...

Ads/Copywriting/Images
Aug 16, 2024
Austin-shoe-hospital-review

Austin Shoe Hospital Review Request

Austin Shoe Hospital nails review gathering with a simple email offering $5 off the next repair in exchange for a...

Copywriting/Emails/Social Proof
Aug 15, 2024
what need is unmet

What needs are unmet? Self improvement chart

This chart nails a truth every marketer should remember: fear often hides an unmet need. Same goes for your audience....

Ads/Wisdom/Copywriting
Aug 14, 2024
Shaan-puri-website

Shaan Puri Website

Shaan’s site hits you with clarity in five seconds flat: “I write things here.” Boom. You instantly know what he...

Signup Forms/Copywriting/Emails
Aug 12, 2024
nevblog-old-website

Neville college website

Back when most student websites were boring resumes, Neville Medhora made something personal and fun. His old site looked like...

Copywriting/Videos/About Pages
Aug 11, 2024
6-landing-page-templates

6 Landing page copywriting tips

Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from...

Formulas/Copywriting/Data
Aug 10, 2024
how-rich-people-pay-no-taxes

How Rich People Pay No Taxes

This image breaks down how the wealthy legally pay no taxes by borrowing against their assets instead of selling them....

Copywriting/Before & After/Images
Aug 9, 2024
Formal-dinner-setting

Informal vs formal dinner place setting

This image is a crash course in table-setting etiquette—from casual spaghetti night to tuxedo-level formality. But it’s also a sneaky...

Copywriting/Before & After/Images
Aug 8, 2024
pirate flags image

Famous Pirate flags

Pirate flags were early brand logos. Each one told a story at a glance: “Here comes trouble.” The skulls, swords,...

Copywriting/Funny and Weird/Images
Aug 4, 2024

Command Palette

Search for a command to run...