2,946 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
“Don’t Replace. Refinish” print ad
This “Don’t Replace. Refinish.” ad shows textbook ad design done right — and the heatmap tracking proves it. For just...
Lawyer evergreen print advertising
This ad for Rick Cofer, a criminal defense attorney, isn’t flashy or loaded with offers. It just sits there, waiting...
Hot shingles billboard
Most roofing ads are snoozefests. But this one? It made drivers laugh, double-take, and remember the company. The billboard reads:...
Copywriting industry size by keyword
This Google Trends chart tells a clear story. “Sales” crushes every other marketing term — “make money” lags behind it,...
Canva product announcement
Canva’s “Magic is coming” splash screen feels like a page ripped from Apple’s marketing handbook. Big bold text. Clean gradient...
Neural network structures chart
This colorful chart of neural networks looks like computer science artwork. But hidden inside it is a killer marketing lesson:...
Luxury Bag Pyramid
The “Luxury Bag Brand Guide” by The Curator is viral because it hits a simple marketing truth: people love to...
PhotoAI.com product comparison image
PhotoAI nails one of marketing’s golden rules: show it, don’t tell it. Instead of bragging about “better image quality,” they...
CEO of NetFlix naming strategy
Back when Netflix was just an idea, Marc Randolph scribbled down some potential names on a yellow notepad. This list...
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You can have a job, a career, or a calling— Jeff Bezos
Apple’s employee onboarding message
Apple nails onboarding with this message. It’s not about rules or policies. It’s about calling people to do their life’s...
1976 Parker Pen Mechanical Pencil Ad
This Parker ad doesn’t need fancy persuasion. It just shows a bent “super-long” pencil next to the mechanical one and...
Awesome copy announcing “Once”
37Signals didn’t just write a sales page for Once.com—they wrote a manifesto. Instead of monthly bills, they pitch software you...
Most regretted college majors chart
This chart hits hard: up to 87% of journalism grads regret their major. Why? They put in the work, paid...
Email audit consulting sales page
Check out this sales page from Leaping Frog — it’s a clean, conversion-driving machine. The whole thing funnels your attention...
Duluth Trading Company Funny Jeans Ad
Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...
Great word-of-mouth recommendation flyer
Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...
1973 Ford Pickup Print Ad
This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...
1978 Orson Welles Cadillac Ad
This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...
Using bad testimonials to show the good
Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...
Pratt & Whitney defense contract print ad
The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...
Who is your target audience?
Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...
Different Call To Action Examples:
Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...
Reforge courses landing page:
Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...