2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Heart-tugging Gillette shaving ad
This Gillette ad hits you right in the gut. A man says, “I didn’t get the job.” He’s unshaven. His...
Simple subscription pricing example for newsletter
This Slow Boring subscription page nails the art of “clear and clever.” In just a few seconds, readers can decide...
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
Most car ads try to make you feel something. This 1978 AMC Gremlin ad does the opposite—it makes you think....
Diagram of a drug abuser
This 1973 anti-drug ad is both outdated and unintentionally hilarious. But behind the retro design is a surprisingly solid marketing...
Avoid “Toxic Positivity” Do & Don’t Chart
This simple Instagram graphic nails emotional intelligence in marketing. It shows how tiny wording choices flip a message from dismissive...
Pet to Human Years Calculator
That old “dog years” formula is wrong—and this chart proves it. Instead of just saying “multiply by seven,” it breaks...
1958 “Features & Benefits” Adding Machine Ad
This Underwood Add-Mate ad is a masterclass in feature-benefit copywriting. It takes a boring product—a calculator—and makes it sound exciting,...
Ford Escort “Social Proof” Ad
In 1985, Ford dropped this killer ad for the Escort, boasting that it outsold every other car on a massive...
Product describes how it can dye your clothes a different color
This Rit ad from 1968 nails visual storytelling. One look at that bright yellow outfit and you instantly get the...
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Fun “Lighting Evolution” Visual Chart
This chart shows how lighting evolved—from bonfires to LED bulbs. It’s a quick, visual lesson in innovation and how technology...
Velcro Ad Showing Results/Benefits of Product
This old-school Velcro ad nails one thing: simplicity. No jargon, no fluff—just a smiling woman showing how easy it is...
Shocking Visual Demonstration of Lethal Dose Drugs
These three vials show lethal doses of heroin, fentanyl, and carfentanil. No charts. No stats. Just a shocking visual that...
McDonalds promotion using the “Desire to Collect” trigger
In 1975, McDonald’s ran a masterclass in repeat sales. They launched “McDonaldland Glasses to Go” — six collectible glasses, released...
“Handwritten” commercial flooring direct mail flyer
This flooring company nailed that “friendly neighbor” vibe with a simple trick: handwriting. The flyer looks like someone personally wrote...
Physical writing proofreading markup symbols
Before Grammarly, editors had their own visual language for fixing text—proofreading marks. Each curl, caret, and circle told writers exactly...
How To Survive A Bear Attack Graphic
This bear survival graphic is a masterclass in message design. It’s visual, fast, and impossible to forget. In just two...
Showing off the “call in” feature on a VCR
In 1989, Panasonic marketed something wild — a VCR you could call to record your shows. Forget your timer? No...
Cool Felix The Cat ad from 1959
This vintage Felix the Cat ad nails attention-getting design. One huge smiling cartoon, one short pun headline, and everyone instantly...
They're not buying a product, they're buying the transformation
This image nails it. You’re not selling a product. You’re selling transformation. Your customer is Mario, your product is the...
Clever pop-up to capture competitors customers
Captivate.fm saw their competitor Sounder shutting down—and pounced. They sent this clever message inviting affiliates to help Sounder users migrate...
HeyDay Simple Two-Tier Pricing
Most SaaS pricing pages get messy fast. But Heyday nailed it with just two clear options: a $19/month plan or...
Email Marketing "Iceberg"
Ever hear someone say “email marketing is easy”? Show them this graphic. Most people see the tiny tip — writing...
History of the Telephone Ad
This 1964 Western Electric ad doesn’t just sell phones—it sells progress. It walks you through almost 90 years of innovation...
Funny Radiant Plumbing Van
Spotted in Austin: a Radiant Plumbing van showing their crew flying over air conditioners like superheroes. It’s impossible not to...