2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Yamaha "Pass the Gas Pump" Headline
In 1980, gas prices were a national obsession. Yamaha didn’t fight the conversation—they joined it. Their ad showed three fuel‑efficient...
The Learning Pit
You know that moment when you’re learning something new and feel like your brain has turned to mush? That’s the...
Increase the price for status symbol
This cartoon nails a weird truth about marketing: sometimes higher prices make a product more desirable. The buyer even sees...
Earth Rides: Like Uber but with Teslas
Ever seen a headline this clear? Earth Rides’ car ad says: “Like Uber but with Teslas.” That’s it. Six words...
Optimize your Instagram profile mockup
Most people overthink their Instagram bios. But this one image breaks it down beautifully — every piece of the profile...
California avocados, a "sensuous" food
This vintage ad makes avocados sound downright seductive. Instead of talking about health or freshness, it leans into the feeling...
Baseball Guide to Ball Park Franks Ad
This ad nails the “speak your audience’s language” rule. Ball Park Franks turned baseball jargon into a visual joke book,...
Full for 20 min -vs- Full for 2 hours
This image nails what great marketing does: tells a complex story in seconds. One banana, two timelines, and boom—you instantly...
Kraft ad gives helpful suggestions
This 1962 Kraft ad didn’t just push cheese—it gave parents sandwich ideas for their kids’ lunches. That’s clever marketing: teaching...
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Vitalis Vintage Hair Workout Ad
Maurice Richard wasn’t just a hockey legend—he had “winning” hair, too. Vitalis used his fame in this vintage ad to...
Vintage Borden's Milk Brand Ad
This vintage Borden’s ad is a masterclass in product synergy. It shows three types of milk—bottled, evaporated, and condensed—all under...
Cold email with a ton of value
This cold email doesn’t push a pitch—it launches a connection. Literally. The sender invites someone to watch a rocket take...
American Motors Eagle 2-wheel or 4-wheel option ad
This 1983 Eagle Wagon ad packs a ton of info into just a few lines — and it works. Each...
Pop up triggered on pricing page to promote free trial
You know that moment when you’re about to leave a site…and then a well-timed popup grabs your attention? This one...
Homepage graphic easily explains product
Klaviyo nails it here. Instead of dumping text about "automation" or "personalization", they show exactly how the magic happens. A...
1960's Budweiser Ad
There’s something magnetic about this old Budweiser ad. A smiling guy mid-bite, beer mid-pour — it’s weirdly captivating. Let’s unpack...
Pricing page with a special message that creates a sense of urgency
This pricing page does something sneaky-smart. It warns visitors that prices are about to go up and gives them one...
Past client highlight section of homepage is a great display of social proof
Ghost nails social proof on their homepage. Instead of a boring wall of logos, they show off actual creators using...
Spyfu homepage excellent headline and call to action
This page nails the classic SaaS formula: promise, proof, and participation. The visitor knows in five seconds what SpyFu does,...
Vintage Kodak camera Ad headline sparks curiosity
At first glance, this Kodak ad makes no sense. “Two cameras in one pocket”? Huh? But that confusion is exactly...
Online Casinos Exposed: Understanding Their Operation
Look at that image: a glossy roulette table, stacks of chips, a laptop glowing in the background. That’s not just...
"How can just 1 calorie taste so good?"
This 1964 Tab ad nailed what most modern brands still miss — it made “diet” feel indulgent. Instead of selling...
1962 Volkswagen Van "Be the first on your block"
Volkswagen ads were masters of flipping the script. Just look at this one. A van with every door and window...
Interactive pricing for Saas company
Ghost nails its pricing page by connecting value directly to audience size. The slider lets users see how cost changes...