3,030 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

What-makes-a-good-error-message-graphic

What makes a good error message graphic

Most apps fail the moment an error pops up. Users hit a wall and feel dumb or frustrated. Zeno Rocha’s...

Copywriting/Tweets/Advice
Dec 27, 2022
“Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of Python)
I like this quote: “Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of the Python programming language) I once heard Cesar Millan (the Dog Whisperer) say all dogs like at least 1 of these 3 different rewards: - Toys - Food - Affection Once you know the type of reward a dog responds to best, it makes it much easier to train! Hugsy likes toys, food, and affection: Sid is primarily motivated by food, and is "meh" on the rest: Poe mostly responds to affection: Knowing the reward/punishment structure seems to help in any system! - Training neural networks - Training dogs - Raising kids
Guido Van Rossum (founder of Python)
Wisdom/Copywriting/Motivation
Dec 26, 2022
How-negative-or-positive-different-english-words-are-perceived

How “negative” or “positive” different English words are perceived

Ever say something “pretty good” when you meant “awesome”? Turns out, those two carry very different weights. This chart from...

Ads/Copywriting/Data
Dec 22, 2022
Chubbies-everywhere-pant-visual-ad

Chubbies “Everywhere Pant” visual ad

When you see this Chubbies mailer, you instantly get it. A bunch of guys laughing, moving, and looking great. That’s...

Ads/Print Ads/Copywriting
Dec 21, 2022
Giving-six-reasons-to-own-AMC-Gremlin-ad

Giving six reasons to own…

Sometimes your product isn’t sexy. That’s fine—lean into logic instead of looks. This 1978 ad for the AMC Gremlin doesn’t...

Ads/Print Ads/Copywriting
Dec 20, 2022
Beautiful-tourism-ad-for-Copenhagen

Beautiful tourism ad for Copenhagen

This vintage travel poster nails the art of emotional advertising. No flashy deals. No long copy. Just delight. Ducks crossing...

Ads/Print Ads/Copywriting
Dec 19, 2022
Stealing-prevention-sign-seen-on-a-gas-station-ice-cooler

Stealing prevention sign seen on a gas station ice cooler

A boring “Do not steal” sign is easy to ignore. But this one? It stops you with a laugh. “Stealing...

Ads/Print Ads/Copywriting
Dec 18, 2022
Ten-Reasons-NOT-To-Buy-reverse-psychology-Volkswagen-ad

“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad

This vintage VW Rabbit GTI ad flips car marketing on its head. Instead of boasting features, it playfully lists “reasons...

Ads/Print Ads/Copywriting
Dec 16, 2022
ATIDFA-copywriting-formula

ATIDFA Copywriting Formula

Oliver Kenyon just dropped a fresh twist on the classic AIDA formula called ATIDFA: Attention, Transformation, Interest, Desire, FAQ, Action....

Formulas/Copywriting/Advice
Dec 13, 2022
7-Steps-of-a-compelling-story

7-Steps of a Compelling Story

Every brand (and person) needs a story. But too many skip straight to the “success” part and forget the messy...

Formulas/Copywriting/Images
Dec 11, 2022
Attention-grabbing-mirror-headline

Attention grabbing “mirror” headline

This 1970 Mattel ad for Mirror Mania pulls a fun visual stunt—the headline is printed backward, forcing readers to “see...

Ads/Print Ads/Copywriting
Dec 10, 2022
Online-Dating-in-1951

“Online Dating” in 1951 😂

Before dating apps and bios, people paid for tiny ads like this 1951 gem to describe themselves. One short paragraph...

Ads/Copywriting/Advice
Dec 7, 2022
advice-about-handling-negativity

Cool piece of advice about handling negativity

This sign hits deep because it uses money to make time feel tangible. It’s a brilliant example of how a...

Instagram/Copywriting/Data
Dec 6, 2022
Number-driven-reason-ad-for-mobile-notification-service

Number-driven reason ad for mobile notification service

Tapcart nailed this ad by going straight for the logical buyer. Instead of hype or visuals, they use a simple...

Ads/Instagram/Copywriting
Dec 5, 2022
Heart-tugging-Gillette-shaving-ad

Heart-tugging Gillette shaving ad

This Gillette ad hits you right in the gut. A man says, “I didn’t get the job.” He’s unshaven. His...

Ads/Print Ads/Copywriting
Dec 4, 2022
Simple-subscription-pricing-example-for-newsletter

Simple subscription pricing example for newsletter

This Slow Boring subscription page nails the art of “clear and clever.” In just a few seconds, readers can decide...

Copywriting/Pricing/Data
Dec 3, 2022
amc-gremlin-ad-from-1978

AMC Gremlin Ad from 1978 with “6 serious reasons to own”

Most car ads try to make you feel something. This 1978 AMC Gremlin ad does the opposite—it makes you think....

Ads/Print Ads/Copywriting
Dec 2, 2022
Diagram-of-a-drug-abuser

Diagram of a drug abuser

This 1973 anti-drug ad is both outdated and unintentionally hilarious. But behind the retro design is a surprisingly solid marketing...

Ads/Print Ads/Copywriting
Nov 30, 2022
avoid-toxic-positivity-do-dont-chart

Avoid “Toxic Positivity” Do & Don’t Chart

This simple Instagram graphic nails emotional intelligence in marketing. It shows how tiny wording choices flip a message from dismissive...

Ads/Formulas/Instagram
Nov 29, 2022
pet-to-human-years-calculator

Pet to Human Years Calculator

That old “dog years” formula is wrong—and this chart proves it. Instead of just saying “multiply by seven,” it breaks...

Formulas/Copywriting/Data
Nov 27, 2022
1958-features-benefits-adding-machine-ad

1958 “Features & Benefits” Adding Machine Ad

This Underwood Add-Mate ad is a masterclass in feature-benefit copywriting. It takes a boring product—a calculator—and makes it sound exciting,...

Ads/Print Ads/Copywriting
Nov 25, 2022
ford-escort-social-proof-ad

Ford Escort “Social Proof” Ad

In 1985, Ford dropped this killer ad for the Escort, boasting that it outsold every other car on a massive...

Ads/Print Ads/Copywriting
Nov 24, 2022
product-describes-how-it-can-dye-your-clothes-a-different-color

Product describes how it can dye your clothes a different color

This Rit ad from 1968 nails visual storytelling. One look at that bright yellow outfit and you instantly get the...

Ads/Print Ads/Copywriting
Nov 23, 2022
lighting-evolution-visual-chart

Fun “Lighting Evolution” Visual Chart

This chart shows how lighting evolved—from bonfires to LED bulbs. It’s a quick, visual lesson in innovation and how technology...

Copywriting/Data/Images
Nov 22, 2022

Command Palette

Search for a command to run...