3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1961 Bell Telephone Ad
Bell Telephone nailed a key marketing move: show how far you’ve come, then hint there’s more to come. Their 1961...
Del Monte Ad 1958
This 1958 Del Monte ad is a masterclass in making a product feel useful, beautiful, and irresistible. They didn’t just...
Kodak Christmas Ad 1968
This 1968 Kodak ad nails holiday selling with one line: “Someone is wondering what you want for Christmas.” It’s not...
Santa Typewriter Ad 1977
This 1977 Smith-Corona ad isn’t flashy—it’s smart. It hooks into the Christmas season and uses Santa’s authority as the ultimate...
Zippo Christmas Ad
This 1950s Zippo ad nails emotional, seasonal marketing. It sells more than a lighter—it sells the perfect Christmas gift for...
How stuff used to be sold: Weird Tales Magazine 1927
Before click-through rates and A/B tests, marketers were already obsessed with conversions. Just look at this 1927 Weird Tales magazine...
Cheez Wiz 1965 Good Housekeeping Ad
This Cheez Whiz ad from 1965 nailed one big idea: versatility. Just one jar could upgrade any bread into a...
Wendy's 1979 Hamburger Newspaper Ad
Wendy’s nailed transparency before it was trendy. This 1979 “Hot ’n Juicy Explained” ad broke down exactly what made their...
1986 McDonalds cross promotion ad with Gillette
Ever seen breakfast and shaving in one sentence? McDonald’s nailed it. They partnered with Gillette to give away free razors...
Clever IKEA Sleep Ad
IKEA turned an everyday product—pillows—into something people instantly crave: better sleep. The ad shows a pill bottle labeled “Sleep,” but...
Funny Chart About Writing Ideas Out
We’ve all been there. Lying in bed at 2AM, thinking we just cracked the marketing code of the century. Everything...
Ford Regular Vs Giant Vans Ad with Great Imagery
This vintage Ford ad nails one concept perfectly: visual proof beats lengthy explanations. Instead of listing specs about cubic feet...
Updating a Google Presentations slide to be better
Most slides dump info and hope the reader figures out what to do. But great marketing slides make people want...
Coke "Post Thanksgiving" Ad with Image Markup
Most brands stop marketing after the big holiday. Coke didn’t. This 1978 ad shows exactly how to extend a moment—taking...
CrewFire nice and clean homepage
CrewFire’s homepage is a masterclass in clean, no-fluff design. It reads like a smooth elevator pitch: what the product does,...
"Meet Skimpy Wiring" Ad
This vintage ad nails attention-grabbing storytelling. Instead of dry warnings about faulty wiring, it gives “Skimpy Wiring” a sneaky cartoon...
"It Shouldn't Take An Act of Congress" Volvo Saftety Ad
In the 1970s, car makers were getting dragged for lousy safety standards. Then Volvo dropped this mic-drop of an ad:...
"Best Time For Braces" clever billboard
This dentist nailed pandemic humor with one clever billboard: “Best time ever to get braces!” while showing a masked woman...
Wall Street Journal Twitter Ad
The Wall Street Journal ran a killer Twitter ad with just two lines: “Less Speculation. More Information.” Simple, bold, and...
Supercar rental "price comparison" chart
This chart from Freedom Supercars nails one thing: they sold value, not metal. Instead of flexing horsepower, they compared the...
How To Argue Hierarchy Pyramid
This visual nails it. Paul Graham’s “Hierarchy of Disagreement” shows how arguments level up—from dumb insults to smart refutations. Marketers...
2020 is almost over (Copywriting Course)
This image turns a boring calendar into a sales-driving visual. It was part of a Black Friday campaign reminding readers...
Scammy "Chin Reducer" Ad
This “Curves of Youth” chin reducer ad might be total bunk science, but the marketing? Still rock-solid today. It nails...
Ed Gandia Short and Sweet Email
Sometimes the best marketing email isn’t a story or a pitch—it’s a crisp little question that sparks curiosity. Look at...