2,949 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

jack-spade-cyber-monday-email

Jack Spade Cyber Monday Reminder Email

This email nails the art of the final-hours reminder. Bold headline, clear discount, fun visual, and one call to action—no...

Copywriting/Emails/Advice
Oct 3, 2020
What-is-mymind-and-how-does-it-work-A-brand-new-mind-for-you-

MyMind "How It Works" Beautiful Page

The MyMind “how it works” page is a masterclass in keeping things light, clear, and magnetic. No jargon. No clutter....

Copywriting/About Pages/SaaS Pages
Oct 3, 2020
sevenly-black-friday-email

Sevenly Black Friday Email

Most brands slash prices for Black Friday. Sevenly flipped the script by giving something away – a free $20 gift...

Ads/Copywriting/Advice
Oct 2, 2020
dr-martens-cyber-monday-email

Dr. Martens Cyber Monday Email

This Cyber Monday email nails urgency and reassurance in one quick glance. That bold yellow grabs attention while the ticking...

Copywriting/Emails/Data
Oct 1, 2020
christopher-and-banks-black-friday-email

Christopher and Banks Black Friday Email

Tick-tock marketing at its finest. This email nails urgency with a bold countdown timer and a juicy one-day-only deal. The...

Copywriting/Emails/Data
Sep 30, 2020
peel-black-friday

Peel Black Friday Teaser Email

Most brands blast their sale details upfront. Peel takes a smarter route: they tease it. Their “What could it be?”...

Copywriting/Emails/Holiday Promos
Sep 30, 2020
balaji-post-subscribe

Optional Paid Email Signup

Balaji’s subscription page does something clever: it lets you pay... for nothing extra. All the content is free, but you...

Copywriting/Pricing/Data
Sep 30, 2020
Matt-Farley-Design-Mentorship-Service

Design Mentorship Sales Page

This service page nails a huge marketing insight: words shape perception. Instead of selling “consulting,” it sells “mentorship.” Same offering,...

Copywriting/Advice/Sales Pages
Sep 30, 2020
matt-farley-mentorship-pricing-chart

Three tiered mentorship pricing

This simple three-tier setup from Matt Farley’s mentorship page nails pricing psychology. One glance and you instantly “get” which option...

Copywriting/Pricing/Advice
Sep 30, 2020
Ad
vest-julian-image

Funny vest image with lines

Julian nailed this one. His clean, funny visuals turn ordinary products into powerful social statements. That Patagonia vest? It’s not...

Ads/Copywriting/Motivation
Sep 30, 2020
paul-minors-tiered-pricing

Paul Minors Tiered Pricing Chart

This pricing chart by Paul Minors shows how clean design + smart psychology = better conversions. No clutter, no confusion,...

Copywriting/Pricing/Data
Sep 30, 2020
carhartt-black-friday-email

Carhartt Black Friday Email

Carhartt nailed it with this one. Instead of shouting “BIG SALE!!!” in neon colors, they dropped a smooth GIF that...

Copywriting/Emails/Images
Sep 29, 2020
pretty-little-thing-black-friday-email

Pretty Little Thing Black Friday Email

Most Black Friday campaigns drown in a sea of black backgrounds and bold red “SALE” text. PrettyLittleThing zigged where everyone...

Copywriting/Emails/Data
Sep 29, 2020
forever-21-black-friday-email

Forever 21 Black Friday Email

This Forever 21 Black Friday email nails it. It doesn’t just shout “SALE!” It makes you wonder what you’ll get....

Copywriting/Emails/Data
Sep 29, 2020
Video

Nomadic Matt on writing process, Corona travel shutdown effects, and weathering the storm

Nomadic Matt built a global brand by mixing travel and writing—but he didn’t just get lucky. He nailed down how...

Copywriting/Podcast/Videos
Sep 28, 2020
how-to-prevent-an-anxiety-attack

How To Prevent An Anxiety Attack Image

Ever notice how some messages just stick in your head? This graphic nails it with a dead-simple countdown: 5, 4,...

Ads/Copywriting/Emails
Sep 27, 2020
toyota-camry-ad

Toyota Camry Used Car Ad

This ad nails what most marketers miss: total honesty. The seller isn’t pretending this car is sexy — he’s selling...

Ads/Copywriting/Social Media
Sep 25, 2020
old-navy-black-friday-ad

Old Navy Black Friday Ad

Old Navy nailed their Black Friday ad by doing one thing incredibly well: keeping it simple. Big, bold text shouts...

Ads/Copywriting/Advice
Sep 23, 2020
harbor-freight-black-friday-newspaper-ad

Harbor Freight Black Friday Newspaper Ad

Harbor Freight nails the urgency game with this Black Friday ad. Bright colors, giant text, and time limits everywhere you...

Ads/Copywriting/Data
Sep 22, 2020
Ad
buying-wine-pie-chart

How Designers Buy Wine Pie Chart

This clever visual nails how people view the same product through totally different lenses. Non-designers focus on price, type, and...

Ads/Copywriting/Images
Sep 21, 2020
sustainable-diet

Sustainable vs. Not Sustainable Diet

This chart nails the “ah-ha” moment in one glance. It shows how a truly sustainable diet isn’t about being perfect—it’s...

Copywriting/Images/Advice
Sep 19, 2020
cards-against-humanity-ad

Cards Against Humanity Black Friday Ad

Cards Against Humanity once ran a Black Friday “sale” where they raised prices by $5. Yep, instead of discounts, they...

Ads/Copywriting/Holiday Promos
Sep 19, 2020
patagonia-anti-black-friday-ad

Patagonia Anti-Black Friday Ad

Patagonia pulled off one of the boldest ads ever. On Black Friday, when every brand screamed “BUY NOW,” Patagonia said...

Ads/Copywriting/Motivation
Sep 18, 2020
menards-newspaper-ad

Menards Black Friday Newspaper Ad

Menards nailed this Black Friday ad. It grabs attention with massive “6 HOUR SAVINGS” text and bold prices, but also...

Ads/Copywriting/Advice
Sep 17, 2020

Command Palette

Search for a command to run...