3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Fisher-Price Magazine Ad 1980
This Fisher-Price ad nails it with one perfect line: “Preschool toys run on child power.” That headline instantly makes you...
Who's Your Daddy? (Nike)
Nike’s retro ad lines up two Cortez shoes—one old, one new—and hits you with the cheeky headline: “Who’s Your Daddy?”...
Tasty looking Big Mac ad from 1979
This 1979 Big Mac ad nailed one thing: it made you feel the burger. No fancy jargon, no buzzwords, just...
Great image and text for a watch on Amazon
This Amazon product image turns a confusing gadget into an easy choice. Instead of a cluttered description, it shows exactly...
Classic magazine ad for a storytelling class
This vintage ad nailed a powerful emotion: the desire to create. With a bold headline claiming "Millions of People Can...
Vapona Bug Killer Spray Print Ad
This Vapona bug spray ad nails storytelling with almost no words. Just a pile of useless fly swatters, one stubborn...
Porsche "Unleashed" Print Ad
This Porsche ad nails it. It doesn’t just tell you about horsepower—it makes you feel horsepower. The headline, “What a...
Wonderbra Print Ad
This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product...
Porsche Print Ad
This Porsche ad doesn’t sell a car, it sells self-respect. It looks you dead in the eye and basically says,...
Durex End of the World Print Ad
Durex nailed (pun intended) this ad during the 2012 “end of the world” hype. The headline used a cheeky double...
Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.
In 2011, Peep Laja started a simple blog about Conversion Rate Optimization. No fancy brand, no big team. Just deep,...
Axe Exit Sign Sticker Ad
This Axe ad is genius. They stuck their version of an emergency exit sign next to a real one so...
Barbecue Street Drain Ad
Most ads blend into the background. This one is the background. Vijay Sales turned a simple storm drain into a...
3M Security Glass Street Advertisement
3M didn’t just tell people their glass was tough. They showed it. This bus stop ad displayed stacks of cash...
IPMonitor SaaS Homepage
Ipmonitor’s homepage nails the fundamentals: clear headline, instant value prop, easy features, and no-wait pricing. It’s a masterclass in helping...
3-Tiered Pricing Example from IPMonitor
Look at this pricing layout. Clean. Simple. Obvious. The visitor instantly knows which plan is the “main” one to buy....
Weapons of Mass Creation Poster
This poster nails a killer idea: creativity is power. It shows ordinary writing tools—pencils, pens, markers—but makes them feel like...
Sam ParrStarting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr took The Hustle from zero to 1.7 million daily readers by doing one thing better than most: writing...
TransferWise Newspaper Ad
TransferWise wrote a public letter to banks, calling them out on hidden fees—and it’s genius. The ad feels personal, almost...
Schweppes Print Ad
This ad doesn’t just sell a drink—it sells belonging. The setup feels like a scene from a travel postcard: a...
Method Dish Soap Description
Method took boring old dish soap and turned it into a sensory escape. Instead of listing ingredients, they sell a...
Volkswagen Vintage Ad
This vintage VW Beetle ad shows the power of focus. It takes a single add-on—the sunroof—and builds an entire story...
Tiny Capital Homepage
Tiny’s homepage nails what most brands miss: clarity, empathy, and proof. The whole page reads like a calm conversation, not...
9 pieces of advice (things I'm glad I did when I was younger)
Most people want a “hack.” But real progress comes from stacking small but powerful habits. This list from Copywriting Course...