3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Worst BBQ In Texas
Rudy’s BBQ in Austin calls itself the “Worst BBQ in Texas”. That’s the whole sign. And that’s genius. Why this...
Great sponsored ad by a wine company on Twitter
This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...
Great Email Newsletter Homepage by The Generalist
This signup page from The Generalist nails the “trust me, I’m worth it” vibe perfectly. It doesn’t just ask for...
Nice 3-tiered pricing with email signup
This pricing table nails clarity, psychology, and conversion all at once. Three tiers: Free, Premium, and Believer. Each feels intentional...
Aaron Allen & Associates Newsletter
This newsletter from Aaron Allen & Associates is a great example of how to keep a B2B audience hooked with...
A.I. Writing Using Copy.ai (Powered by OpenAI / GPT-3) feat Paul Yacoubian on Idea Gen w/ Computers
Copy.ai didn’t just launch an AI tool. It launched at the perfect time—right as GPT-3 started blowing minds across the...
Testimonials.to clean looking homepage with pricing
Clean. Simple. Visual. This homepage nails the golden SaaS rule: just show the product. Testimonial.to doesn’t waste time with fancy...
Mailshake Pricing Page
Mailshake’s pricing page is a masterclass in reducing friction. It doesn’t just show prices, it builds confidence with proof, protection,...
1970 Palmolive Dish Soap Print Ad
This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...
Get TackleBox Home Page
The Tacklebox homepage is a masterclass in clarity and persuasion. It speaks directly to would-be founders who still have a...
TackleBox Cohort 2-Tiered Pricing
This table from Tacklebox shows how a single visual can explain complex offerings in seconds. It compares two products—their 7-week...
Nike Zoom HyperRev Print Ad
Nike’s ad nails the balance between sleek design and clear communication. Every arrow and label tells you exactly why this...
Copywriting Course Before and After
In 2011, KopywritingKourse.com looked like the inside of a copywriter’s notebook—quirky, handwritten, and full of personality. By 2021, the site...
"They're not cheap" Atoms shoe ad.
Atoms pulls a clever move here. Instead of dodging the “$129 is pricey” complaint, they own it. The copy calmly...
How Doctors Communicate Effectively w/ Doctor Natasha Kathuria
Doctors have one of the toughest “sales jobs” on the planet. They have to convince people to take actions they...
HelloFresh sales page
The HelloFresh sales page is a masterclass in simplicity and persuasion. It grabs attention with a big, juicy offer —...
Educational Ad For Exercise and Eating
This ad nails it. Instead of screaming “download now,” it gives you an actual mini fitness plan right in the...
CrewFire 3-tiered pricing structure
This pricing chart nails the classic 3-tier structure: Starter, Growth, and Business. Notice how each plan gets a little better,...
All the stuff to put on a sales page
This outline is pure gold for anyone building a sales page. It’s basically a plug-and-play checklist showing what to include...
The very first online ad created by AT&T
In 1994, AT&T released the very first banner ad in internet history. The line: “Have you ever clicked your mouse...
1978 calculator add with image/text markup
This 1978 Sears ad for a “printing calculator” nails clarity with one simple trick: text formatting. It bolds, italicizes, and...
Pie chart showing "How I Get Fat Baking"
This cartoon “pie” chart nails a universal truth with humor: we eat way more “testing” our baking than actually eating...
"Get a horse" 1966 magazine ad appealing to parents
This 1966 Wonder Horse ad looks like it's about a fun toy for kids. But it’s really selling peace of...
1963 Wate On Ad
In 1963, being thin wasn’t in. This Wate-On ad flipped the usual weight-loss script by promoting weight gain, featuring actress...