Show Don’t Tell
Most businesses talk about what they do. The smart ones show it. These before-and-after shots say more than any slogan...
McDonald’s 1984 swag game was hard!
McDonald’s didn’t just sell burgers. They sold membership in the cool club. This 1984 ad offered a “Mac Hat” for...
No need for copy, just image
Look at this 1980s Esprit ad. Bright colors, playful posing, confident energy—it could totally run on Instagram today. The style...
Awesome stuffed pasta guide
Ever been lost in a sea of pasta names? This infographic nails a complex topic in one glance. It’s simple,...
Simpsons ratings data easily displayed
This heatmap of The Simpsons ratings is marketing gold. In one glance, you see how a cultural giant peaked, then...
How much you learn from different methods
This illustration nails a universal truth: theory gives you a foundation, practice makes it real, but mistakes are where real...
1975 “Recession Copy” for Wrangler Jeans Ad
During the 1975 recession, Wrangler hit a marketing bullseye: they promised Americans they’d get every penny’s worth from their jeans....
Why do Le Labo candles smell so much superior to other candles?
Ever stare at a $80 candle and think, “It’s wax and a wick… why??” Turns out, not all candles are...
Why write lots of copy, when you can show a picture?
Ever try to describe something only to realize a simple picture would’ve done the job? That’s what these examples nail....
Fun 1950’s Life Savers Ad
This 1950s Life Savers ad makes you feel something warm and fuzzy. A bunch of kids snoozing under a patchwork...
Meaning of life according to a bunch of different philosophers
Ever see an idea so clear you get it instantly? This visual nails it. It’s “The Meaning of Life” through...
Swanson “3 Course” TV dinner
This vintage Swanson ad nails it with one simple line: “Everything from soup to dessert.” No fluff, no over-explaining. Just...
1972 print ad with good image but bad everything else
This ad grabs your eye fast. That’s a win. The colors, costumes, and painterly vibe scream “colonial vibes.” It’s visually...
Keep an avocado from turning brown
This image nails visual storytelling. In one glance, you get nine different ways to keep guacamole green. It’s useful, clear,...
Beautiful Nippon Beer Ad from 1912
This vintage beer ad isn't shouting “BUY NOW.” Instead, it’s whispering quality and culture through stunning illustration. Two elegant women,...
Great unsubscribe email from Drizly
Ever notice how a boring unsubscribe page feels like a chore? Then Drizly hits you with a dog wearing glasses....
“The Quiet Toy” Crayola Ad
This 1979 Crayola ad looks like it’s for kids, but it’s actually talking straight to tired parents. “The quiet toy”...
Beautiful image of a ranch
This photo screams “exclusive.” A stunning ranch, hidden in an “undisclosed location.” Even without more info, you’re instantly curious. That’s...
Documentary recommendations
The “Call Me Miss Cleo” HBO Max poster nails nostalgia and intrigue in one shot. Big pink letters pull your...
Clever Barilla Pasta “Fireworks” Ad
Barilla nailed it with this “Happy New Year” ad. It’s spaghetti arranged like fireworks. No text overload. No confusion. Just...
12 Major Hair Types Simple Graphic
Ever looked at something confusing and thought, “Can’t someone just make this easy?” That’s what this hair type chart does...
Simple Twitter Ad for a coffee company
This ad follows the “keep it stupid simple” rule perfectly. One image, one question, and a list of benefits that...
Mohs Hardness Scale helpful chart
This chart nails it. It takes a complex idea—mineral hardness—and makes it instantly understandable by comparing it to things we...
Surgical terms explained in quick graphic
This simple hand-drawn chart from AsapSCIENCE takes confusing medical jargon and makes it instantly understandable. No fancy graphics. No long...
