Latest
bud-1960

1960's Budweiser Ad

There’s something magnetic about this old Budweiser ad. A smiling guy mid-bite, beer mid-pour — it’s weirdly captivating. Let’s unpack...

Ads/Print Ads/Copywriting
Aug 19, 2022
social proof past customer highlights

Past client highlight section of homepage is a great display of social proof

Ghost nails social proof on their homepage. Instead of a boring wall of logos, they show off actual creators using...

Copywriting/Social Proof/Images
Aug 17, 2022
course-community-path

Building Courses to Community Path

Ever notice how course creators all seem to follow the same growth path? It starts with one course and ends...

Before and After/Tweets/Images
Aug 16, 2022
mcdonalds print ads

Mcdonalds print ad says a lot with less

McDonald’s nailed visual storytelling with this ad. They took something as ordinary as a burger box and made it look...

Ads/Print Ads/Images
Aug 15, 2022

Online Casinos Exposed: Understanding Their Operation

Look at that image: a glossy roulette table, stacks of chips, a laptop glowing in the background. That’s not just...

Copywriting/Funny and Weird/Images
Aug 15, 2022
wmf ad cooking knife

Cooking knife print sensationalized benefits

Talk about visual exaggeration done right. WMF’s knife ad doesn’t show slicing veggies—it shows the knife cutting through the whole...

Ads/Images
Aug 13, 2022
1962-volkswagen-van-print-ad

1962 Volkswagen Van "Be the first on your block"

Volkswagen ads were masters of flipping the script. Just look at this one. A van with every door and window...

Ads/Print Ads/Copywriting
Aug 11, 2022
wwf before and after print ad

Before and after print ad for non profit

WWF nails emotional contrast with this simple visual. On one side, you see a shark fin. On the other, just...

Ads/Print Ads/Before and After
Aug 10, 2022
end-result-what-people-want

Give people the end result they want

This simple slide nails one of marketing’s golden rules: people don’t buy products, they buy results. Nobody wakes up excited...

Copywriting/Motivation/Images
Aug 8, 2022
builtwith pricing page gif

Interactive pricing page uses GIF to preview each feature

BuiltWith’s pricing page isn’t just a stack of boxes and numbers. Each feature animates when you hover over it, giving...

Pricing/Images/Advice
Aug 8, 2022
alka-seltzer-ad

1959 Alka-Seltzer Hand Drawn Ad

This ad nails clarity. You see the product, the fizzing action, and the relief message—all in one glance. No confusion,...

Ads/Print Ads/Copywriting
Aug 4, 2022
fast-food-brands-bar-chart

Colorful Bar Charts:

Colorful bar charts like these grab attention fast. They’re clean, easy to read, and instantly show a ton of info...

Data/Images/Social Media
Aug 4, 2022
guinness-social-media print ad

Clever beer print ad

This Guinness ad nails simplicity. No models. No copy overload. Just a few speech bubbles shaped like the foam on...

Ads/Print Ads/Copywriting
Aug 3, 2022
scoremaster homepage

Credit monitor homepage filled with social proof

The moment you land on ScoreMaster’s homepage, you instantly see how their users win — literally. Each person walking on...

Copywriting/Home Pages/Data
Aug 2, 2022
homepage for gun

Beautiful simple homepage for Neuru Gum

This Neuro Gum homepage nails the “first impression” test. It instantly shows what the product is, why it matters, and...

Copywriting/Home Pages/Images
Aug 1, 2022
homepage for scentfird

Homepage opens with big discount

This ad nails two classic persuasion levers: urgency and social proof. Right away, you see a ticking timer and a...

Ads/Copywriting/Home Pages
Jul 25, 2022

1945 Old Gold "Irritated" Ad

This 1945 ad nails one thing perfectly: emotion. The man’s face says it all—he’s overloaded with gifts, a crying baby,...

Ads/Copywriting/Images
Jul 23, 2022
social networking home page

Social networking site homepage has cool graphics

The Calaxy homepage nails one thing perfectly: social proof. Before you read a word, your brain sees familiar celebrity faces...

Home Pages/Images/Advice
Jul 20, 2022
website homepage for truebill

Homepage has great graphics and simple but effective copy

Truebill’s homepage nails one of the simplest yet strongest marketing tricks: talk directly to your reader. The headline — “The...

Copywriting/Home Pages/Images
Jul 12, 2022
above the fold copy homepage saas page

Great illustration and copy on homepage

The Smile.io homepage is a masterclass in clarity. One headline. One promise: turn first-time customers into forever ones. And the...

Copywriting/Home Pages/Data
Jul 10, 2022
ibm-selectric-typewriter-ad

IBM Selectric Typewriter Print Ad

Look at this IBM typewriter ad. The top half is blank. Totally empty. That’s the visual punchline. The ad tells...

Ads/Print Ads/Copywriting
Jul 5, 2022
jeans ad demo vintage ad

Vintage jeans ad give benefits through images

These jeans don’t whisper “stretchy.” They scream it — with flying kicks, high legs, and 70s swagger. The visual alone...

Ads/Print Ads/Copywriting
Jun 30, 2022
Tribe-Patreon-–-Whiskey-Tribe

Whiskey Tribe Community Sales Page

Whiskey Tribe’s Patreon page feels straight out of a fantasy game. Instead of boring “tier levels,” they created knight-inspired ranks...

Copywriting/Community/Images
Jun 29, 2022
kodak-flashcube-ad

Kodak 4-Shot Flashcube Ad 1967

In the 1960s, Kodak nailed product marketing. This ad makes what could’ve been a nerdy tech innovation sound like magic:...

Ads/Print Ads/Copywriting
Jun 29, 2022

Command Palette

Search for a command to run...