
Copywriting Example - Blog Post
A before/after analysis of a blog post that went viral.

“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters

“You must always find a market first.... and THEN concentrate on a product!”— Gary Halbert - The Boron Letters

"Constraint inspires creativity."— Jack Dorsey

Video Production Pricing Sheet
This pricing table actually has videos right inside the pricing tables. Normally that's not recommended, but since this company is...


Ogilvy Rolls Royce Magazine Ad
This is a classic Ogilvy ad from the late 50's.

Social Triggers About Page
An attractive about page that clearly shows off why a visitor should pay attention to Social Triggers.

How To Create Advertising That Sells - David Ogilvy Ad
This is the classic Ogilvy & Mathew Ad. Ironically by giving away all their secrets they ended up making a...

AWAI Brochure Ad
While this ad from AWAI Writing Association is kind of comical (a person using their laptop while riding a horse...

Copywriting Example - Shoe Hospital
The before/after results from changing the sandwhich boards sign on a shoe hospital.
Headline Formula "Who Else"
Who Else Wants {Most Desirable Outcome or Benefit}? Fitness example: Who else wants to look great naked? Real estate example:...

“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market."— Gary Halbert - The Boron Letters

“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters

"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle

The Man In The Hathaway Shirt Champagne Ad
This is one of the classic Ogilvy ads in the "Man In The Hathaway Shirt" series. In it's day, it...

Site Tuners About Page
This is a simple About Page with the sole purpose of getting someone to click "Contact Us."

Tesla Powerwall Sales Page
A clean and attractive salespage from Tesla.

Poo-Pourri Sales Page
This is the salespage for the classic PooPourri viral product.

Copywriting Before/After - Powerwashing
A before/after analysis of powerwashing flyers sent door-to-door.
Headline Formula for Product
{Product Name} is a {Product Category} that {Different Thing It Does Best}. Fitness app example: Tep is an adorable fitness...
"Creativity starts when you cut a zero from your budget.”— Jaime Lerner

“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”— Steve Jobs - Oct. 12, 2004

Search Engine Journal About Page
An about page that showcases the team and the publications they've been featured in.

Web Hosting Pricing Page
This is an attrative and easy pricing page for a web hosting company.