Circle of Influence Concept
Every marketer should know this image. It’s the “Circle of Influence,” and it perfectly explains where to spend your mental...
Chief Community Sales Page
Chief’s homepage doesn’t just sell a membership. It sells belonging, power, and purpose — all in the first five seconds....
Restaurant Testimonial Drawings
This restaurant didn’t just collect testimonials. They created a game. Instead of asking for reviews, they gave customers markers and...
How can I solve this hilariously?
Most marketers treat problem-solving like taxes: painful but necessary. But what if you flipped it? This image shows how adding...
Thank the problem
Problems feel annoying. But this “Life of Pi” moment shows they can actually be your secret weapon. The tiger wasn’t...
Flowchart or graph the problem out
Ever get stuck looping on a problem? Your brain spins, but nothing gets solved. This image shows a better way:...
Write things down on a card
Sometimes the simplest tools work best. This image shows how writing one goal on a card, then carrying it with...
"What Would _____ Do?"
Most people get stuck because they skip one thing: honesty. This image lays out a perfect mini-framework to break through...
The Totem Pole of Focus
Ever find yourself obsessing over your logo or website colors while your bank account stays empty? This “Totem Pole” visual...
Flip The Problem Around
Most marketers try to solve their own problems first: How do I get more customers? How do I make more...
Why am I upset/sad/slow?
Ever feel stuck, slow, or just “off”? This visual trick breaks life into 3 simple buckets—Health, Wealth, and Love—and helps...
Money is an exchange for human labor
Money trades hands when effort disappears. Every business, product, or service that saves someone time or effort creates value. If...
HVAC Facebook Ad before/after
Look at the “Before vs After” ad above. The same message. Totally different effect. The first feels like homework, the...
David Cancel Advice Tweetstorm
David Cancel’s tweetstorm isn’t just life advice — it’s a masterclass in marketing principles. Each point can be flipped straight...
Proposal email before/after
This side-by-side rewrite shows how small tweaks can turn a rambling follow-up into a deal-closer. The key: your lead already...
Balsamiq sales page
Balsamiq’s homepage is a masterclass in SaaS UX. It guides you from “What is this?” to “Take my money” without...
disguise's home page before/after
The “before” version of disguise’s homepage had a pretty skyline, but zero clarity. “Create together” could mean a pottery class...
Wild Turkey's thinner steaks & smaller cars ad
Wild Turkey nailed a classic pricing objection without sounding defensive. Instead of apologizing for being pricey, they flipped the script...
Rescue dog ad
This ad from the Humane Society of Southern Illinois flips a classic car ad layout — but instead of selling...
Omega Speedmaster Ad
This vintage Omega ad nails a simple idea: make a $235 watch feel priceless by comparing it to a $27,000...
Eat This, Not That (chocolate bar edition)
BariLife nailed the “Eat This, Not That” format. Instead of vague swaps like “fruit instead of candy,” they went all...
Chirp Wheel bubble wrap explainer video
Chirp could’ve just told you their wheel was better than a foam roller. Instead, they proved it with a ridiculously...
Shoe repair service before + after
This 1970s ad for Tred 2 is a masterclass in clear communication. No fancy design, no gimmicks — just one...
Men's Hat Before and After Print Ad
Knox Hats nailed this ad. Instead of telling you how stylish their hats are, they show you. A side-by-side transformation:...