🎤 The SWIPES Email (Friday, September 12nd, 2025)

Friday, September 12th, 2025 ​
​​​​​ ​​SwipeFile.com​​​​​​: Inspiration for your marketing. ​​​​​​
CopywritingCourse.com​​​​​​: Get good at selling your stuff.
​​​​​​GoHighLevel​​​​​: Capture, nurture, and close leads.

Swipe:

Creating and send information has become wildly different over the years, with adaptations happening at every stage:

Wisdom:

If you have the same habits, you get same results.
If you make new habits, you get new results:

This is a cool illustration that if you keep doing the same things, you’ll get the same results.

But creating new mindsets and habits can help push you out of that cycle.

Interesting:

This cool image by Tom Pestridge shows in one image why you sell the result, not the product:

He goes on to cite some examples like:

❌ People don’t buy a drill.
✅ They buy a hole in the wall.

❌ People don’t buy a gym membership.
✅ They buy how they’ll look in 6 months.

❌ People don’t buy energy drinks.
✅ They buy the feeling of being unstoppable.

❌ People don’t buy a camera.
✅ They buy memories that last.

❌ People don’t buy a mattress.
✅ They buy a better night’s sleep.

❌ People don’t buy a course.
✅ They buy the result it promises.

❌ People don’t buy ads.
✅ They buy more leads.

❌ People don’t buy software.
✅ They buy saved time.

Picture:

I live in Texas, and sometimes yes, we do have horses walking around on the street 🤣

This is by the library in Downtown Austin, we were doing a little staycation at the Proper Hotel when I saw this:

Essay:

This was an interesting banner put up in an area with a lot of music, bars, and noise. They want to make sure that people moving into the area know it’s not a quiet little street so they don’t start complaining about noise.

I’ve seen this happen in Austin, TX. around a very very very noisy and rowdy area, where hotels were build on the next street and then complain about noise….but in reality everyone knows that’s supposed to be a noisy and rowdy street.

Splurge:

Here's ​2 cool ads for Photoshop​ I really like:

I've long been a Photoshop fan, but in the last few years Adobe Photoshop has really fallen off, and honestly I've gone all in on Canva and Google Drawings.

Canva now does all the stuff AI Photoshop does, but it's soooo much simpler to use, and usable on any device (versus Adobe's atrociously terrible software management tools).

The other more surprising thing I use allllll the time, is making images or quick mockups in Google Drawings (inside all Google Docs products).

It's just so stupid-easy, and I end up using it a ton:

Hope you have a great weekend!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course ​members​:

We also do weekly Live Reviews each week....we clip them up for members to watch: