🎤 The SWIPES Email (Friday, May 1st, 2026)

Friday, May 1st, 2026 ​​

​​​​Written by human Neville Medhora

Swipe:

Cold Email is out, ​Cold Caking​ is in!!

With a massive rise in AI outreach tools you have to get more clever to get intros. These guys sent 20 cakes to 20 companies with a QR code.

$2,000 worth of cakes ($100 each), 5 immediate responses, each client worth around $40,000 each:

The first time I saw "Cold Caking" in action was 15 years ago my buddy ​Tynan​ wanted to change his Twitter handle to @tynan but couldn't reach them, so cold-caked SEVEN CAKES to their headquarters and within minutes someone changed the handle for him!

Wisdom:

I think this hat started out as a joke....but honestly I think this would be AWESOME to wear around a conference!!

The long text kind of reminds me of my very literal book title:

Interesting:

For 500 years human writing has sloooowly increased, then AI came along and shot up like a rocket:

Charts like this will spring up everywhere for different sectors:
- Human made video vs AI video.
- Human written software vs AI software.
- Human driving vs AI driving.
- Human reviewed law contracts vs AI reviewed.
- Human labor vs AI robot labor (maybe slow bc it's physical hardware not just software).

Picture:

My little guy is almost 6 months old and able to do more stuff!

"Hanging" out with dad:

Helping me with work:

He's like, "I don't know what I'm supposed to do" 🤷🏼‍♂️

Drinking buddies:

Eating buddies:

Standing guy!

Wearing a cool hat:

He smiles so much!

Happy he can sit in his own chair!

Essay:

This brand "Grüns" sells gummies and recently got acquired for $1.2 billion, and if you look at some of their ads they REALLY STAND OUT:

Here's a digestion product they sell with a pretty catch headline:

And here's a hair loss supplement with another very catchy ad:

Kind of cool how in an ultra-crowded market they really managed to stand out.

Splurge:

This marketing agency put out a ​great Instagram Carousel​ with their entire product offering:

• Pricing for different projects.

• Companies they've worked for.

• Examples of their work.

• Call to action scheduling a call.

In a simple pinned post on Instagram they really showcase their services well:

Hope you have a great weekend!
Sincerely,
Neville Medhora