🎤 The SWIPES Email (Friday, May 1st, 2026)
Friday, May 1st, 2026
Written by human Neville Medhora
Swipe:
Cold Email is out, Cold Caking is in!!
With a massive rise in AI outreach tools you have to get more clever to get intros. These guys sent 20 cakes to 20 companies with a QR code.
$2,000 worth of cakes ($100 each), 5 immediate responses, each client worth around $40,000 each:
The first time I saw "Cold Caking" in action was 15 years ago my buddy Tynan wanted to change his Twitter handle to @tynan but couldn't reach them, so cold-caked SEVEN CAKES to their headquarters and within minutes someone changed the handle for him!
Wisdom:
I think this hat started out as a joke....but honestly I think this would be AWESOME to wear around a conference!!
The long text kind of reminds me of my very literal book title:
Interesting:
For 500 years human writing has sloooowly increased, then AI came along and shot up like a rocket:
Charts like this will spring up everywhere for different sectors:
- Human made video vs AI video.
- Human written software vs AI software.
- Human driving vs AI driving.
- Human reviewed law contracts vs AI reviewed.
- Human labor vs AI robot labor (maybe slow bc it's physical hardware not just software).
Picture:
My little guy is almost 6 months old and able to do more stuff!
"Hanging" out with dad:
Helping me with work:
He's like, "I don't know what I'm supposed to do" 🤷🏼♂️
Drinking buddies:
Eating buddies:
Standing guy!
Wearing a cool hat:
He smiles so much!
Happy he can sit in his own chair!
Essay:
This brand "Grüns" sells gummies and recently got acquired for $1.2 billion, and if you look at some of their ads they REALLY STAND OUT:
Here's a digestion product they sell with a pretty catch headline:
And here's a hair loss supplement with another very catchy ad:
Kind of cool how in an ultra-crowded market they really managed to stand out.
Splurge:
This marketing agency put out a great Instagram Carousel with their entire product offering:
Pricing for different projects.
Companies they've worked for.
Examples of their work.
Call to action scheduling a call.
In a simple pinned post on Instagram they really showcase their services well:
Hope you have a great weekend!
Sincerely,
Neville Medhora
