🎤 S.W.I.P.E.S. Email (Friday August 11th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
​A fun email for Friday. I hope you enjoy!

Sponsored by ConvertKit​: What we use to send this newsletter!​​
​Edition: Friday, August 11th, 2023​
​

🎤 Listen to this email here:

Swipe:

Do you know what a "Brand Board" is?

It's a simple guide for your website that contains all the common colors, fonts, layouts, and imagery to keep your brand consistent.

Here's the typical structure of a brand board:

Here's a couple of examples of filled out brand boards. You can see the "mood" of each board created by the different colors and fonts:

I'm personally going to get a Brand Board designed for Copywriting Course and Swipe File and implement a similar brand/look across them:

If anyone does this professionally, I'd be interested in engaging with you! Email me back.

**BONUS POINTS if we can mock up the styles directly in Chrome DevTools with CSS to see it live.

Wisdom:

The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way:

Interesting:

This is a really high-converting email signup pop-up on Copywriting Course to get people to the weekly newsletter. It’s a pretty simple structure:

• [Headline]
• [Fun GIF]
• [3 Bullet Points Why To Sign Up]
• [Email Enter]

​Email pop-ups don't *always* need to be complex!

Picture:

I like how this one image represents a complete style-guide for a 1920’s era man with this simple chart.

A bunch of information is easily displayed through this chart!

A few years back I hired a stylist who bought be a whole “men's basic wardrobe.”

It was clear I had no idea how to put together an outfit, so she made me a visual style guide:

Essay:

Checkout this trend chart for these different terms:

🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”

It's surprising how much larger the term “Digital Marketing” is over the others!

This is because "Digital Marketing" is a general term describing any marketing that happens on the internet.

If we were to break it down it'd probably look something like:

Generally the way to "break into" a big industry like digital marketing is to get pretty good at 1-to-3 of the skills that make it up.

Maybe like:​
• Be 75% good at copywriting.
• Be 55% good at social media.
• Be 80% good at making a Shopify store.

Daisy-chaining several skills together is an extremely powerful way to be "good" at an industry.

Splurge:

Want a piece of copy reviewed by myself and other professional writers?

We have an intake form here:

The form creates a thread where myself, the writers, and the community give you feedback on what to improve, and re-do whole sections if needed.

It's like a factory for getting specific pieces of your digital marketing re-done: