🎤 S.W.I.P.E.S. Email (Friday January 5th, 2024)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge💰

Edition: Friday, January 5th, 2024
A fun email for Friday. I hope you enjoy!

🎤 Listen to this email here:

Swipe:

The Las Vegas Sphere: "We turned our entire building into a billboard."

The Luxor: "Hold my beer!"

The Luxor Hotel (the big pyramid shaped thingy)....

....turned one of it's sides into a massive Dorito 😂

I don't know who thought of this but they deserve a raise! The amount of attention they'll get from this will likely far outweigh what they paid.

Wisdom:

Friendly reminder to everyone with a website, change your footer from:

This is a common problem I see with a lot of websites and it makes them look out of date.

I don't think it has a HUGE impact on sales, but anything that triggers a users "Spidey Sense" to make your website look illegitimate is not helpful.

Go check if yours is updated now!

Interesting:

Mike was selling air purifiers for $1,000. They did not sell well.
But when he upped the price to $2,000, he couldn’t keep them in stock!

What changed?

The competition was selling at a $2,000 price point, so when he matched their price, the product seemed in the same league:

Interesting thing about pricing:
No one gets mad if you lower your price...
...but everyone goes nuts if you raise your price.
...so you may as well start with a high price early on:

Picture:

After a year of making fun of the fandom over these giant Stanley mugs, I was gifted one for Christmas…and I gotta say it’s pretty awesome!

Feels indestructible.
It keeps stuff cold for DAYS.
Doesn’t condensate and get things wet when I put ice in it.

I’m a convert!

Essay:

Here's the things that worked well for me in 2023:

• NEWSLETTER: Great for interacting with audience (you're reading it right now)! It helps to stay top of mind and even sell things.

• SHORT CLIPS: Great for staying top of people's social media feeds, get new audience on YouTube and Instagram. Hard to make a lot of these.

• LONG FORM PODCASTS to meet people, cut up into clips, have interesting conversations. Meh for views.

• COMMUNITY as a form of scaled training, work on tons of cool projects inside, make deeper connections with audience.

• SOCIAL MEDIA, mainly X, to meet people IRL, bounce ideas, and interact with people. Great for connecting, not great for direct sales.

• USING AI as an assistant to making content…but using it sparingly. In fact anything that's been "too much AI" has fallen flat for me.

• UNIQUENESS in content or brand. With content getting easier to make with AI, leaning into your uniqueness will become an advantage.

Splurge:

Do you have a big email list for your company but don't do a good job maintaining it?

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In 2024 we'll be taking on a few clients to send out a newsletter every two weeks for them.