Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
A fun email for Friday. I hope you enjoy!

Edition: Friday, June 23rd, 2023

🎤 Listen to this email here:

Swipe:

This pressure washing ad was….pressure washed into the side of a highway 😂

✔️ Cheaper than a billboard
✔️ Gets lots of eyeballs
✔️ Lasts a long time
✔️ Somewhat legal

Wisdom:

As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like this.

A 1-person client may just want a quick-n-dirty logo made, but a 50-person client will want a process.

Interesting:

This is a fun little exercise that shows how many unique experiences alllllll combined and dovetailed into creating you.

Picture:

Speaking of pictures....I used my iPhone as a webcam for the first time and it's amazing. The quality seems higher than my DSLR's!

Also in Control Center there's 3 different modes:
• Center Stage (always keeps you centered)
• Portrait Mode
• Studio Lighting

See the video demo here (this is just small GIF):

I was super impressed by how good this was, AND totally wireless.

You can see the iPhone perched on top of the computer:

The iPhone is mounted with this little MagSafe stand that rests on the bezel of an iMac or laptop:

Essay:

Still the best copywriting formula around: AIDA

If you’re trying to figure out how to position something, run it through the AIDA Formula first.

You can even tell ChatGPT to “Write it in AIDA style” and it’ll do it!

Of any writing tactic I've ever learned, this is the one that's kept on giving over the years:

• Attention: Grab attention with something catchy and relevant.
• Interest: Tell them interesting facts or uses for a product.
• Desire: Make them desire the product/service.
• Action: Get them to take an action.

Use it wisely my friend.

Splurge:

This is what most store owners look like when Q3 and Q4 approach:

The sneaky thing about Q3 and Q4 is they contain most the great holiday sales:

One of my favorite books is brilliantly titled "Getting Everything You Can Out of All You've Got." It details how the easiest thing to improve in your business is by first optimizing everything you've already got.

This is literally what we do for people everyday at Copywriting Course!

We're like a factory for turning bad copy into good copy:

In our members area not only do we teach you the principles of great copy, but also go over your existing pages and emails to improve all the important pieces of your business:

If you were a member right now, you could get each piece of marketing funnel reviewed and optimized by a team professional copywriters (including myself).

Here's just a few Member Wins from Q2 of 2023:

“I implemented your suggestion for the headline and it worked! It had a CTR jump from 11% to 24%!” -M.H.

“Three leads came in today after applying what I'm learning in the courses and with your amazing feedback” -L.B.

“I got advice on the live Office Hours last week, implemented it, and got 9x more engagement on my LinkedIn posts!” -C.O.

“Before the Copywriting Course it would take me hours to write and rewrite posts and blogs. This course and this amazing community has helped me write them much faster and so much better. And I continue to improve every day!” -D.G.

“I sold four items today with your suggested email. I'm going to use these as a template for a long time. Thank you so much!” -C.B.

“I'm happy to report that I decided to stop lurking; took some of your advice for how to get started; and I have my first client who's used me for three different projects!” -K.L.

“You guys are this solopreneur's dream come true. Thanks for the guidance, support and great feedback!” -J.P.

“I count on you guys to double check every piece of copy I send out. Your critiques are always spot on. You never disappoint.” -L.W.

“I feel like I have a team of professionals who have my back every step I take in growing my online business. Thank you, all, so much!” -R.P.

“Thank you for putting this all together. I love being on the journey with this supportive and brilliant community!” -P.G.

“For the price, this is the best (quality) value program in the Copywriting world ....IMO” -V.J.

“Thanks for the copywriting suggestions for my ad. I followed them and I'm getting results already!” -M.S.

“I've read all the books and taken all the courses. I've spent time with some of the (self proclaimed) top copywriters in the world. But no one has made copywriting principles and concepts land like The Copywriting Course.” -W.N.

“I love setting monthly goals and accomplishing most of them 😎. Thank you all for keeping me on track!” -L.T.

“Solopreneuring can be lonely business. Not so with you guys on my team. Thank you for the ongoing support and insightful feedback.” -P.A.

“I finally published my first digital product on Gumroad. I couldn't have done it without your feedback and support. Love you guys!” -N.K.

“Open rates on my newsletter are about 70% among my active subscribers! I couldn't have done it without your feedback and support!” -K.R.

So with Q3 about to start and Q4 on the horizon, I’d like to invite you to join The Copywriting Course today....and if you act now you'll get 35% off the entire year!