🎤 The SWIPES Email (Friday, August 23rd, 2024)
Friday, August 23rd, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Swipe:
What's your take on this car as an advertisement? It certainly got my ATTENTION but it's a little funny looking:
It's a BMW station wagon with two iMac computer "ears" to promote a computer repair shop 😂
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I personally wouldn't have realized this place was here unless it were for this car....although I wish they'd give it a wash!
Wisdom:
I chatted with the Director of Engineer at X (formerly Twitter) Daniel O'Shea about:
- How Elon Musk reach out and bought his company.
- How smack-talking on Twitter got the attention of Elon Musk.
- All the AI side-projects he's building to learn about AI.
- How they are building a 'super-app' that can do everything, not just a social network:
See the video and my full notes on the interview here →
Interesting:
I love this email from PostHog lowering their prices for all their customers, it's so funny and fun!!
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I just overall LOVE the branding and voice they've made....plus I bet all customers were stoked to get this email!
Picture:
Ok it's not a picture, but here's a quick video-tour of the home gym equipment I use the most and least:
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✔️ Mood lighting: I use it all the time and it makes gym more fun!
✔️ Adjustable bench: Use it all the time.
✔️ Pull-up Bar: I use everyday, even just for a second to hang from.
✔️ Bands: Very useful for a sparse gym like this with little equipment.
✔️ Vertical weight rack: Use 2-3 times a week.
✔️ TV/Speakers: Use all the time for music (or AirPods).
✔️ Sauna: Bought a few months ago and love having this so much.
🆇 Peloton: Doesn't get used much anymore (great product though).
Essay:
I'm making a presentation titled "Top of Search -vs- Top of Mind"....
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....it's about the transition from trying to be first when people search for something, to trying to be first on a social media feed.
Here's how that looks in decade increments:
Search optimization through the years:
• 1980: Put “AA” in your name to show up in the phone book first.
• 1990: Get on prime TV ads and radio.
• 2000: Stuff webpages with keywords.
• 2010: Add the right tags and keywords Google says.
• 2020: Be at the top of their social newsfeed.
I used to only rely on search engine traffic for any company I've run, but now social media is becoming increasingly more important and effective.
Splurge:
Just curious, which of these describes you the best? Just click which one:
{% poll 4822 %}
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Have a great Friday!
Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members:
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