🎤 The SWIPES Email (Friday, May 29th, 2026)

Sponsored by​ Ahrefs​​​​​​

Written by human Neville (not the baby) 😂

Swipe:

This was an eye-catching ad I saw for a hot tub & cold plunge combo....which I always thought was cool (no pun intended):

However I realized the #1 reason I thought it was eye catching was because it KIND of looks really phallic, like this 😂

Is it just me who sees that?? 😂

Wisdom:

This is a slide about “Top Five Regrets of the Dying” that a hospice nurse noticed for all her patients:

The cool part is you can take this advice far before you die and implement these things in your life!

Interesting:

I get hella AI cold emails, but the best ones are customized AI cold emails.

I thought this one from a HubSpot rep was actually pretty good because it did actual work to pitch me:

At least if you're gonna send AI cold emails, make them good!

Picture:

My little guy is approaching 7 months old soon, here's some fun pics!

Writing The SWIPES Email for dad:

Going to the coffee truck in the morning!

Reading time with mom:

Now he's reading by himself 😂

Is he gonna be a copywriter???

Hanging out with mom!

Testing out his new beach chair at Grandma's house:

Essay:

This chart was pretty cool, but because it shows that elite athletes actually didn't usually start their sport till their teens or even later:

Splurge:

Of the bazillion copywriting formulas I've seen, there's really only one I end up using all the time:

​A.I.D.A.​

Sam Parr talks about this famous examples I gave in a talk on stage:

If you wanna brush up on the AIDA Formula I've been touting it for years, here's 4 cool videos on it!

AIDA is one of the best ways to get what you want, and sell your product (or idea) to a person.

Hope you have a great weekend!

Sincerely,
Neville Medhora