🎤 The SWIPES Email (Friday, October 11th, 2024)
Friday, October 11th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
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Swipe:
I love "crappy ads" like this because:
1.) They are easy to make.
2.) They grab attention so well.
3.) They make me laugh 🤣
Checkout this one from the City of Los Angeles:
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This is another addition to my "crappy design folder" for sure 😂
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Wisdom:
There's a phenomenon called "Traffic Waves" which cause traffic out of nowhere.
The funny thing is, they're often caused by ONE asshat driver who does something stupid, then the consequences form a "wave" like this:
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I did an experiment about this in college and videotaped hours of traffic on I-35 from a tall building hotel.
When you speed up the footage of traffic, you can always pinpoint it to like ONE car slowing down or being too timid in traffic and causing mass traffic for miles.
Interesting:
“This was written using a computer.”
No one cares about that anymore. Everything is written or read on a computer now.
Similarly, “Written with AI” will cease to be a distinction.
My opinion is that moving forward less people will care if something is written with AI, or researched with AI, or created with AI.
The obvious exception is if someone is specifically presenting themselves as a human author but AI is writing:
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Picture:
I got married a few weeks ago and it's fun to see a trickle of the videos start come in! I'm still waiting for all the professional photos to come in but with the videos you can grab shots, here's a few!
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Essay:
This was a random note I wrote 10 years ago, displayed verbatim:
load (Neville){
0: Born
20: Make money
30: Slow down
40: Family
50: End competitive working life
60: Family
85: End;
}
Splurge:
One of the ways to showcase a product is just show the product getting results.
I'm writing some promotional emails today and one thing I did was just put a bunch of results in a table and screenshot them like this:
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I don't think this is the BEST way to showcase all these results, but it's quick and easy!
Might be cool to try it on any of your own upcoming promotions.
Have a great Friday!
Sincerely,
Neville Medhora
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P.S. Checkout some wins from Copywriting Course members:
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