🎤 The SWIPES Email (Friday, October 9th, 2026)

Swipe:

This was Nike's rules for growing the company from 1977:

There's something awesome about old school stuff like this....super low fluff, no added junk, no coddling.....just good stuff.

Wisdom:

This chart reminds me of when I was in elementary school and a tiiinnyyy amount of people in the USA had internet access, or even a computer.

But instead this is the percentage of households paying for AI:

We are in the early phases my friends!

Interesting:

Checkout the stats of what types of softwares people are paying for (at least through ​AppSumo​):

Right now people are preferring software that is actively trying to get them more customers.

Picture:

Here's a few random pics from last week:

Dad & son napping in bed:

Tesla CyberCabs are the most comfortable, fun, easy form of transportation that exists:

Hanging with my buddy outside:

We did a sleepover with some friends....even though we live so close! It's great with kiddos bc it's so easy to just throw stuff in the car, and if you forget something can just go back home:

Mom & baby hanging out :)

Dinner with dudes:

Little guy getting ready for Halloween!

He looks like such a big kid when he has shoes on!

Essay:

One cool way to get to the bottom of what you're selling is The "So What!?" Test.

It goes like this:

Here's an example:

Me: Every Friday I'm sending you this SWIPES marketing newsletter. You: "Uhhhh so what?"

Me: Well you get interesting marketing examples and ideas! You: "Uhhhh so what?"

Me: You can learn what other marketers are doing! You: "Uhhhh so what?"

Me: You can see what others are doing with the marketing, so you can get ideas for new marketing that make YOUR business more money and more successful.

Splurge:

So holy crap it's already Q4! A lot of people get caught of gaurd by this:

The reason it matters is because Q4 is typically when a lot of business do their most amount of sales all year.....BY FAR!

If you have a business, and want feedback/strategy from professional writers and myself, I'll invite you to join ​Kopywriting.com​ now.

You can use our 24/7 forum to get feedback on whatever you're selling, or come speak to me directly over a shared screen call every Wednesday.

I'd encourage you to ​join very soon​, because Black Friday, Cyber Monday, Christmas, New Year's all sneak up on ya quick....and having your marketing promotion pre-scheduled during this time is super important!

Hope you have a great weekend!
Sincerely,
Neville Medhora