🎤 The SWIPES Email (Friday, October 30th, 2026)

Swipe:

The classic "Us Vs Them" comparison is a great way to showcase your product! It works like this:

Here's an example of a live "Us Vs Them" add comparing a big bank with a newer app:

This is a fun chart showing how common your birthday is.

The darker your birthday, the more common it is!

Crazy how Nov + December + January have the most amount of popular birthdays!

This is Matt Groening's mother (he was the creator of The Simpsons) and her obituary totally explains so many things in The Simpsons!

Her name was Margaret (like Marge Simpson).
Her maiden name was Wiggum (like Police Chief Wiggum).
She lived in Portland, Oregon or Everett, Washington which The Simpsons is based off.
Her husband was named "Homer."
Her older daughter was Patty (like Marge's sisters Patty & Selma)

My little guy looks like a train conductor in this:

He's also able to crawl around and get in weird places now!

We did a very early bday weekend for me (too many other events to do any other time) and went glamping!

Had a some friends come out:

We went to a winery (although I got beer):

This looks like he's drinking a tiny baby beer 😂

Buddies hanging out:

Carrying this guy around on the Tush Baby:

I need to get him his own cowboy hat 🤠

Picking up some s'mores with mom:

Baby & Dad by the fire:

Celebratory hot tub and cigar:

It was a really fun week :)

I've noticed this weird paradox in AI:

It's now easier than ever to create a blog post, build software, or launch a tool.....cool!

But AI also makes it easier than ever for people to bypass all those things.

AI makes creating stuff easier…

…but it also makes that stuff you create less necessary.

Marketing is figuring out how to get your product in front of people's faces:

Every stage of a founders journey includes this process of constantly figuring out how to get in front of more and more faces: