3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Before-and-after-exercise-graph-2013-3ec419f9-5779-4bd0-b0e1-60e1d2c0fcba-0-470x264

Exercise Before and After Graph

This chart hits a universal truth: move your body, boost your mood. Before exercise, 78.7% felt “normal.” After? 75% felt...

Ads/Copywriting/Before & After
Aug 30, 2017
apple

Apple's Revenue Graph

This chart hits you with a story in one glance: Apple’s revenue climbing hard for 13 years, then bam—a dip...

Copywriting/Before & After/Motivation
Aug 30, 2017
age

Millennials, Gen X and Boomers Comparison

This infographic nails what most financial content misses: clarity plus emotion. In one glance, you see who’s ready for retirement...

Copywriting/Before & After/Data
Aug 30, 2017
nerd-fitness-signup-form

Nerd Fitness Signup Payment Form

Most checkout pages are chaos. NerdFitness proves you can keep things clean, fun, and ultra-converting. Their page feels more like...

Signup Forms/Copywriting/Motivation
Aug 30, 2017
nerd-fitness-pricing

Nerd Fitness Pricing Structure

NerdFitness turns a simple pricing page into a motivation machine. The design screams action with bright buttons and confidence. It’s...

Copywriting/Pricing/Advice
Aug 30, 2017
sam altman
“The way things get done in the world is through a combination of focus, and personal connection.” This is a quote taken from Charlie Rose, as said by Sam Altman at the 3:00 min mark in this video.
Charlie Rose
Ads/Copywriting/Videos
Aug 29, 2017
never-eat-envelope

What Never To Eat On A Plane Envelope

This plain-looking envelope crushed every other mailer Boardroom sent for three years. It didn’t have fancy graphics or a celebrity...

Ads/Print Ads/Copywriting
Aug 25, 2017
Video

How To Write Headlines Video

Most headlines fall flat because you’re staring at your message from just one angle. Neville Medhora’s “Lenses” trick fixes that...

Copywriting/Headlines
Aug 25, 2017
list of headlines and subject lines

Big list of subject lines and their open rates

Ever wonder what makes people actually click an email? This massive open-rate chart from KopywritingKourse shows that boring-looking, offbeat, human-sounding...

Copywriting/Emails/Data
Aug 25, 2017
stray-cat-best-emoployee-nursing-home

Stray Cat Walks Into Nursing Home, Becomes One of Its Best Employees

A cat sitting behind a receptionist’s desk is already funny. But add the headline “Stray Cat Walks Into a Nursing...

Ads/Copywriting/Videos
Aug 25, 2017
eyebrow-threading-ad

Successful Eyebrow Threading Print Ad

This eyebrow threading ad nails it with humor, confidence, and a little jab. Using Salma Hayek as Frida Kahlo, it...

Ads/Print Ads/Copywriting
Aug 24, 2017
freelance-writing-infographic

Freelance Writing Infographic

FreelanceWriting nailed the life of a copywriter with this infographic. It’s filled with colorful charts, friendly visuals, and one big...

Copywriting/Data/Images
Aug 22, 2017
push-button-memory

"Give Me One Evening and I'll Give You a Push-Button Memory"

This 1961 ad is pure copywriting magic. The headline grabs you instantly. It promises something amazing, fast, and easy—like a...

Ads/Print Ads/Formulas
Aug 22, 2017

Testimonial Script

Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can...

Formulas/Copywriting/Emails
Aug 22, 2017
email-school-pricing-page

10X Email Mastery Pricing

Look at this beauty. Two options. Big type. Zero confusion. This pricing page for 10x Emails and 10x Launches shows...

Copywriting/Pricing/Data
Aug 20, 2017
advertorial-example-appsumo-prey-email

AppSumo Advertorial

Most product pages scream “BUY NOW.” AppSumo whispered a story. Their ad for Prey started with a break-in and a...

Ads/Copywriting/Advertorials
Aug 19, 2017
ogilvy-advertorial-guinness-oysters
Posted by Neville MedhoraNeville Medhora

David Ogilvy Guinness Advertorial

Guinness didn’t just make an ad—they made art. Their “Guide to Oysters” looked like a classy food chart, not a...

Ads/Print Ads/Copywriting
Aug 19, 2017
Yelp-Review

Peer Reviews

Look at that Yelp review. One photo, a few exclamation points, and suddenly you’re craving dessert. That’s social proof in...

Copywriting/Advice/Testimonials
Aug 19, 2017
Restaurant-Review

Press Reviews

That photo is mouthwatering. But what really makes it powerful is the headline above it: a glowing Los Angeles Times...

Copywriting/Advice/Testimonials
Aug 19, 2017
DealDoktor-Case-Study

Case Studies For Testimonials

Big case studies look fancy, but few people actually read them. The DealDoktor example shows how slicing a case study...

Copywriting/Data/Advice
Aug 19, 2017
Facebook-Testimonial (1)

Social Media Post Testimonials

One customer Facebook post can do more than a thousand ads. Check out Katharine’s post above: she’s thrilled, she names...

Copywriting/Images/Advice
Aug 19, 2017
quotes

Quote Testimonials

Nothing says “trust me” like a real customer beaming with pride. This B-School example nails it: three colorful portraits, three...

Copywriting/Data/Images
Aug 19, 2017
freeagent

FreeAgent Testimonial Page

FreeAgent nails the art of testimonials. Their “Buzz” page isn’t one dull wall of quotes—it’s a living, breathing trust machine....

Copywriting/Videos/Images
Aug 19, 2017
businessCatalyst_testimonial

Business Catalyst Testimonial Page

Business Catalyst nails this with their “Success Stories” section. Instead of dry testimonials, they use smiling faces, real quotes, and...

Copywriting/Advice/Testimonials
Aug 19, 2017

Command Palette

Search for a command to run...