2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Texas famous Buc-ee's Gas Station
When most gas stations advertise jobs, the signs look sad. But Buc-ee’s goes giant. Their hiring board lists six-figure manager...
Great alternative to “Now Hiring” sign
CB2 could’ve just slapped a “Now Hiring” sign on their window and called it a day. Instead, they wrote “Dream...
The fish that ate the whale, America's Banana King
Ever heard of Samuel Zemurray, the “Banana King”? He was a Russian immigrant who built an empire from something as...
Great Us -VS- Them Instagram ad
A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...
Which hot dog would you choose
Competition doesn’t just make products better—it makes the marketing better. This clever old-school ad nails the lesson: Joe and Max...
Reptile Expo Sign Placement
This Reptile Expo sign sits right in front of a giant dinosaur statue. Coincidence? Nope. That’s marketing luck combined with...
Much better sign than “wash hands”
Ever seen a sign that actually makes you want to follow directions? This one nails it: “Wash your hands as...
Breakdown of the writing industry
Hover over Fiverr’s “Writing & Translation” tab and bam — you see every possible gig type spelled out. From “Ad...
Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...
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13 predictions from David Ogilvy from 1983
In 1983, David Ogilvy listed 13 predictions for the future of advertising. Some were spot on, others hilariously off. But...
Use images for math formulas
Marketing metrics are crucial, but math formulas can make people’s eyes glaze over. These visuals flip that problem by turning...
List of psychological triggers that make people buy
Joe Sugarman nailed what makes people buy. He listed 24 “psychological triggers” that explain why a product suddenly becomes irresistible....
I used my iPhone as a webcam
Apple quietly made the iPhone double as a wireless webcam... and it's awesome. The GIF above shows how sharp it...
Budweiser’s ad reaching out to new audiences
In 1969, Budweiser pulled off a clever positioning trick. Instead of fighting with cocktails for attention, they joined the party—literally....
1966 version of a lead magnet download
Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...
AIDA is still the best
This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but...
Pricing the process, not the output
Most freelancers undercharge because they only price the final output — like a logo or ad copy. But as you...
The Wright Brothers Bicycle Ad
Before they built airplanes, the Wright Brothers sold bicycles. This old newspaper ad for their “Van Cleve” bike looks simple...
Copywriting Formulas
This hand-drawn chart nails one of the simplest and most powerful tools in copywriting: AIDA. It’s old-school, but it’s everywhere...
Budweiser “don’t add salt” Ad
Back in the day, people thought adding salt made beer better. Budweiser wasn’t having it. Their ad shouted “Don’t!” over...
Cool Econoline Van Ad
This ad didn’t need words. Just a bright orange Ford Econoline sitting on a beach, looking like the hero of...
Much information, Very Small Space, Many Educational
This “9 Easy DIY Spice Blends” graphic from Women’s Health nails one thing marketers always chase: turning complex info into...
Grabbing coffee headline
This vintage Maxwell House ad is a masterclass in dramatic curiosity. The headline screams “AMAZING COFFEE DISCOVERY!” — then teases...
Kool-Aid Benefits Ad
This ad makes a simple red drink look like the smartest financial and “health” decision ever. The smiling pitcher grabs...