3,030 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1976 Parker Pen Mechanical Pencil Ad
This Parker ad doesn’t need fancy persuasion. It just shows a bent “super-long” pencil next to the mechanical one and...
Awesome copy announcing “Once”
37Signals didn’t just write a sales page for Once.com—they wrote a manifesto. Instead of monthly bills, they pitch software you...
Most regretted college majors chart
This chart hits hard: up to 87% of journalism grads regret their major. Why? They put in the work, paid...
Email audit consulting sales page
Check out this sales page from Leaping Frog — it’s a clean, conversion-driving machine. The whole thing funnels your attention...
Duluth Trading Company Funny Jeans Ad
Duluth Trading Company nailed it with this email header for their Ballroom Jeans. The image looks like a cross between...
Great word-of-mouth recommendation flyer
Howdy’s event flyer wasn’t just good-looking—it was smart marketing in print form. The layout, copy, and call-to-action worked together to...
1973 Ford Pickup Print Ad
This vintage Ford pickup ad isn’t just pretty — it’s a masterclass in clarity. Each box highlights a truck feature...
1978 Orson Welles Cadillac Ad
This old Cadillac ad featuring Orson Welles is absurdly brilliant. It sells comfort by exaggerating size and personality—then backs it...
Using bad testimonials to show the good
Most brands panic when they get bad reviews. Snowbird Ski Resort? They printed theirs on a billboard. The ad features...
Pratt & Whitney defense contract print ad
The F-35 project was under fire for its ballooning budget. So how do you spin that? You make “too advanced”...
Who is your target audience?
Most marketers start by defining their “ideal customer,” then aim every ad at that person. But sometimes, the real buyers...
Different Call To Action Examples:
Most CTAs sound like dull instructions: “Click here,” “Join now,” “Save this post.” Snooze. This graphic shows how to make...
Reforge courses landing page:
Reforge’s course page doesn’t scream “Buy now.” It quietly proves its value. From expert names to clean design, everything builds...
Reforge membership landing page:
Reforge’s membership page nails the art of making “a ton of stuff” feel simple and valuable. Instead of dumping content,...
BA Can’t Get It Up Stunt
In 1999, British Airways struggled to raise the London Eye on time. Richard Branson saw the delay and sent up...
Pricing comparison of a Tesla to a Toyota Corolla, Camry, or BMW
Walk into a Tesla showroom and you’ll see this: a big sign inside the front trunk comparing Tesla’s cost per...
Intake form for copywriting & marketing for review
This “Submit Copy for Review” form nails something most marketers forget: simplicity makes people take action. Every button, field, and...
Indian copywriting
This tea stall nailed viral branding with one clever twist: “ChaiGPT.” It’s a local chai shop riding the global ChatGPT...
Copywriting is transferring information
This visual nails what copywriters actually do: take messy thoughts from your brain and neatly organize them into someone else’s....
Volkswagen Beetle “Ugly” Ad
Both VW and Joe Sugarman did something most marketers fear: they led with flaws. VW called the Beetle “ugly.” Sugarman...
Simple graphic makes you appreciate AC
Ever think about how air conditioning didn’t just change comfort—it changed civilization? The image above shows cities like Shanghai, Abu...
CRO -vs- Copywriting -vs- Digital Marketing
This Google Trends graph says it all. While “copywriting” and “conversion rate optimization” barely budge, “digital marketing” skyrockets like crazy....
How women and men see colors differently
This graphic nails a marketing truth: people see the same thing differently. Literally. What looks like “red” to one person...
Simple ad for getting an Instagram username
This ad nails it. It's just a plain white square with text telling you exactly what you get: an Instagram...