2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
The Guinness Toucan Ad Series
Guinness turned a tropical bird into an advertising legend. The cheerful toucan—balancing a pint on its beak—became one of the...
1966 Budweiser “Whiffability Test” Ad
Budweiser made an ad so sensory, you can almost smell the beer through the page. The “Whiffability Test” invites readers...
Tasty looking Whopper Ad
This Burger King ad from 1963 is pure genius in simplicity. The giant, juicy Whopper takes up the whole page,...
Ekster bifold wallet ad
Simple. Visual. Punchy. Ekster’s ad instantly makes you want to ditch your old, bulky wallet. It’s a side-by-side that does...
Social Media Drugs Image
This image nails a powerful idea: social media isn’t just entertainment, it’s addictive. Each app logo appears as a colorful...
Twitter Posting Cheat Sheet
If you ever sit staring at Twitter thinking “what do I post?”, this cheat sheet by @nevmed is your new...
“The Rolls Royce of Pans” Twitter Ad
This HexClad ad nails attention with one move: Gordon Ramsay calling their pans the “Rolls Royce of Pans.” Add a...
High end gaming mouse Twitter Ad
Ever wonder who spends big money on a mouse? Gamers. And they care about precision like a Formula 1 driver...
Apple Logo Gets Simpler
Look at this Apple logo timeline. As the company grew, the logo went from a detailed drawing of Isaac Newton...
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“Lowest calorie dessert” Jello Ad
In the 1950s, Jell-O wasn’t just a jiggly dessert. It was marketed as a “diet-friendly” snack—low-calorie, delicious, and cheap. This...
Neville Medhora8th grade exam test from 1912, can you pass it?
Imagine handing this 1912 eighth-grade exam to your coworkers today. Most would freeze. Yet, this old test is a masterclass...
Rick Astley Outdoor One Pager Flyer
This protest sign nails what most marketing campaigns miss — it’s fun, memorable, and instantly shareable. The “Rick Astley for...
Friskies Cat Food Print Ad
This vintage Friskies ad nails emotional targeting. It speaks straight to cat owners’ hearts by imagining what their furry friend...
1967 "What does a banana have to be to be a Chiquita?" Ad
This 1967 Chiquita ad nailed it. A banana… being compared to a Marine’s physical exam? Wild. But it worked. The...
GPT-4 Exam Performance vs Average Students
This chart comparing GPT-4’s test results to average students looks like a flex. But to marketers, it’s a lesson in...
Cool “Us” vs “Them” graph showing a service
This ad from “We Clone You” nails a classic visual marketing trick: the side-by-side comparison. One happy, relaxed guy vs....
Nokia “Personal Assistant” Phone Ad
This old Nokia ad sells a 6-ounce phone as your personal assistant. At the time, that was cutting-edge tech—contacts, texting,...
Built-In Crayon Sharpener Box
Remember that kid with the crayon box that had a built-in sharpener? Instant playground status. This ad nailed it by...
1947 Welch’s Grape Juice Print Ad
This 1947 Welch’s ad looks innocent—until you spot Grandma casually “enhancing” the grape punch. It’s hilarious and genius all at...
1959 Crayola Print Ad with Great Headline
This 1959 Crayola ad nails emotional marketing in one simple image: a kid pressed against a store window, eyes wide,...
To me, this is what ideal male body looks like:
This image nails a concept that works in fitness and marketing: look strong, but stay functional. Conor’s build isn’t bodybuilder-big....
Taglines and slogan advice
Ever wonder why huge brands like Nike or Apple can get away with super vague slogans? It’s because they’ve already...
Copywriting is not just for professional copywriters.
Most people think copywriting is a job title. But it’s actually a superpower for any entrepreneur. The doodle above shows...
Vintage Domino Sugar comparison Ad
Back in the 1950s, when “health food” first started trending, the sugar industry got sneaky-smart. Domino Sugar ads compared sugar’s...