2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
MarketHire to-the-point ad
This MarketerHire ad nails clarity and credibility in one shot. It introduces Lisa, an email marketer who can lift engagement...
Avis “We’re only Number 2” Ad Campaign
In the 1960s, Avis was tired of losing to Hertz. Instead of pretending to be #1, they owned their underdog...
AIDA Formula
This handwritten image nails what every marketer should tattoo on their brain: AIDA. Attention, Interest, Desire, Action. Four little steps...
his was the equivalent of 18th century Google Chrome Tabs 😂
Before ChatGPT, iPads, and search engines, this wooden contraption was cutting-edge tech. It let researchers read up to eight books...
ChatGPT Cheat Sheet One-Pager
There’s a special kind of magic when you fit tons of value on a single page. The ChatGPT Cheat Sheet...
Cool graphic showing “Cheaper is not better”
Ever tried convincing someone that “cheap” can actually be expensive? This graphic nails it with running shoes. Two pairs side...
Visually showing procrastination
This ad nails it. It shows what you planned to do (green block: “Project A”) versus what actually happened (red...
Straightforward headlines are best when advertising
This MarketerHire ad nails the basics. No fluff, no mystery—just a clear promise: “Hire expert marketers on demand in 48...
Memo on writing from David Ogilvy
If David Ogilvy had a Twitter account, this memo would’ve been his viral thread. It’s old-school gold on how to...
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Attention-grabbing Handwritten Window promotion by Andersen
Most printed ads get ignored. But this one looks like a handwritten estimate—complete with scribbles, underlines, and even a little...
Qualifying a prospect in just 3 words
Ever seen a van that makes you want to stop and call immediately? This one nails it. Thornton & Grooms...
9 more months to complete your goals
Ever looked up and realized Q1’s gone… and your plans never left the spreadsheet? This image nails that feeling: January,...
A fun & cheap joy in life is getting a carwash!
Sometimes the best marketing comes from showing genuine joy. This photo of someone relaxing in their car wash “spa moment”...
Show your work, not your tools
This graphic nails a simple truth: people don’t care how fancy your tools are—they care about what you create. The...
“Handwritten” estimate flyer grabs attention
Imagine finding what looks like a personal note on your doorstep. You pick it up, curious. It’s not a mass-printed...
When you’re trying to hit the quota 😂
This image looks wild—a pile of flour-covered chicken paired with a headline that stops your scroll cold. But behind the...
Sender reputation's value
Everyone obsesses over writing that “perfect” email subject line. But the truth? Your sender reputation matters way more. Think of...
“I haven’t been broke since I was 17, and have always had several years of savings ready!!”
In boom times, flashy “get rich fast” stories dominate. But when markets turn, people start listening to the slow-and-steady crowd....
The Male Mid-Life Crisis by Nancy Mayer:
When Noah Kagan posted a photo of The Male Mid-Life Crisis (recommended by Neville Medhora), it hit that sweet marketing...
Remember that people pay money for things that:
These two happy stick figures look pretty satisfied, right? That’s because they found something that actually helps them. Every product...
Wal-Mart’s First Print Ad in 1962
This 1962 newspaper ad from the very first Wal-Mart in Rogers, Arkansas shows how to launch big… even when you’re...
17 equations that changed the world
This post showing 17 Equations that Changed the World racks up over 9k likes because it hits a sweet spot:...
Super generalized business card
Most business cards are boring. Name, title, email, phone. Done.But Dave Miller’s card? It’s a chaotic list of everything from...
1920 One Night Cough Syrup
Look at that label. “One Night Cough Syrup.” Filled with alcohol, cannabis, chloroform, and morphine. Yikes. But the marketing? Genius....