3,030 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Donation subscription page
Maria Popova’s donation page for The Marginalian doesn’t shout, it whispers. It feels like a letter from a friend, not...
Age of the founding fathers of the USA
Crazy, right? Most of the Founding Fathers were in their 20s and 30s when the U.S. declared independence. This graphic...
Great Newsletter Signup Pop-Up
This pop-up from Copywriting Course nails the basics: a clear offer, a friendly face, and an easy action. It’s direct,...
Apple’s Major Product Milestones to $3 Trillion
This chart shows Apple’s growth from $5B to $3T, plotted alongside its biggest product launches. Each major spike mirrors a...
Neville MedhoraBitcoin to Fiat Transfer Graphic
This image explains complex technology in seconds. It shows how sending Bitcoin is a direct, peer-to-peer process, while fiat payments...
Free beer for lif
During the pandemic, Lazarus Brewing pulled a clever stunt: buy this fancy “Patron Saint” glass for $1200 and get one...
Neil Gaiman quote
Neil Gaiman talks about every creator needing a “compost heap” — a place to throw all your creative scraps. For...
MasterClass “high touch” sales sequence
MasterClass doesn’t just drop a pricing page in your face. Instead, it walks you through a 6-step “pre-purchase journey” that...
Synthesia home page
Synthesia nails the “show, don’t tell” rule of marketing. In one glance, you get what the product does, how fast...
Great “Ours vs Other’s” product image
Ever seen a visual that just ends the buying debate? This Amazon image nails it. One side clearly says, “Here’s...
Hidden Rules Among Classes
Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...
Chevy Cruise Full Page Newspaper Ad
Chevy Cruise took out a full-page New York Times ad with a bold headline: “Humans are terrible drivers.” Big red...
It use to be...changing platforms
That image of a person surrounded by social icons perfectly describes today’s marketer: overwhelmed and confused. Should you be on...
Texas famous Buc-ee's Gas Station
When most gas stations advertise jobs, the signs look sad. But Buc-ee’s goes giant. Their hiring board lists six-figure manager...
Great alternative to “Now Hiring” sign
CB2 could’ve just slapped a “Now Hiring” sign on their window and called it a day. Instead, they wrote “Dream...
The fish that ate the whale, America's Banana King
Ever heard of Samuel Zemurray, the “Banana King”? He was a Russian immigrant who built an empire from something as...
Great Us -VS- Them Instagram ad
A headline that says “Address the root causes of snoring by drinking water” makes anyone with a snoring problem instantly...
Which hot dog would you choose
Competition doesn’t just make products better—it makes the marketing better. This clever old-school ad nails the lesson: Joe and Max...
Reptile Expo Sign Placement
This Reptile Expo sign sits right in front of a giant dinosaur statue. Coincidence? Nope. That’s marketing luck combined with...
Much better sign than “wash hands”
Ever seen a sign that actually makes you want to follow directions? This one nails it: “Wash your hands as...
Breakdown of the writing industry
Hover over Fiverr’s “Writing & Translation” tab and bam — you see every possible gig type spelled out. From “Ad...
Before/After shot for a product photography course
This ad nails it with one clear idea: show proof. The before/after shot of a honey bottle instantly communicates the...
13 predictions from David Ogilvy from 1983
In 1983, David Ogilvy listed 13 predictions for the future of advertising. Some were spot on, others hilariously off. But...
Use images for math formulas
Marketing metrics are crucial, but math formulas can make people’s eyes glaze over. These visuals flip that problem by turning...