Presto Pressure Cooker Ad

This vintage Presto ad nailed a timeless marketing truth: people don’t buy the thing, they buy what it gives them....

Scott "Soft" Ad

This vintage Scott "Soft-Weve" ad turns plain old toilet paper into a symbol of elegance. The model is dressed like...

Writing Motivation to just get starteed

Everyone waits for motivation to strike before doing the work. But that’s backwards. This graphic nails it: motivation shows up...

Features VS Benefits

This image nails one of marketing’s oldest lessons: people don’t buy features, they buy benefits. When you show a product’s...

Retro GumRoad.com Homepage

Gumroad went full 80s with its homepage. Neon colors, hand-drawn illustrations, and playful copy make it feel like a comic...

Hot Dr Pepper Drink ☕️

In 1969, Dr. Pepper pulled a wild move: they told people to drink it hot. Yep, the same bubbly soda...

IdeaToStore Instagram Contest Landing Page

Shopify and .Store Domains ran a slick contest that turned business dreams into a viral marketing campaign. The hook: share...

Utopia 2 Tier Pricing

This pricing section nails the basics. Two tiers. Clear contrast. Strong call to action. No fluff. It makes the buying...

Utopia Sales Page

This Utopia sales page nails clarity, design, and persuasion all at once. It’s sleek, benefits-first, and makes joining feel like...

Interview: Codie Sanchez - Running "Unsexy Businesses"

Most marketers chase shiny ideas. Codie Sanchez does the opposite. She buys small, unsexy businesses like laundromats and vending machine...

1969 McDonald's BigMac launched ad

In 1969, McDonald’s launched the Big Mac with an ad that nailed the basics. No fluff. No gimmicks. Just a...

David Perell - Writing, Growing on Twitter, and Running Cohorts (+ Live Twitter Bio Reviews)!

David Perell didn’t just write — he published relentlessly. His growth on Twitter came from turning his curiosity into consistent,...

Running a startup is 99% writing

Exploding Topics newsletter landing page

This Exploding Topics newsletter page nails the basics: it’s clean, clear, and makes you want to sign up fast. It...

Exploding Topics About Page

Exploding Topics’ About page nails it. It’s one clean scroll that tells you what they do, who trusts them, and...

10 Reasons to buy a Zenith Stereo

This 1967 Zenith stereo ad nails visual storytelling. No long paragraphs, no confusing specs—just clean callouts that show exactly why...

Uhaul Truck with Callouts Rolling Advertisement

You can’t miss this one. U-Haul turned the back of their trucks into mobile billboards that double as product demos....

Dog Aggression Chart

This “Dog Aggression Ladder” is a masterclass in visual communication. It takes a complex idea (animal behavior) and makes it...

Hims Facebook Ad

This Hims Facebook ad doesn’t flirt — it says exactly what it means. Big bold text, clear offer, tiny pill....

Dog Copywriting 😂

This note is pure copywriting gold. The dog’s owner knew exactly what people would think and stopped that thought in...

Wake up to Tang

This old Tang ad didn’t just sell a drink mix. It sold a new habit: “Wake up to Tang.” Suddenly,...

"Why are the wheels crooked" Volkswagen Ad

At first glance, it looks like Volkswagen made a mistake. The Beetle’s wheels are crooked! But that’s exactly the point....

Fringe Sport CEO Peter Keller "Our business was built on content and copy"

Peter Keller, founder of Fringe Sport, didn’t scale his home gym brand by outspending competitors. He did it by out-writing...

Chemicals used in cigarettes

This image nails shock marketing with one simple tactic: pairing cigarette ingredients with their scarier alter-egos. Methanol becomes rocket fuel,...