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My Wife Quit Her Job Course Price
See that pricing table? The middle plan is practically glowing, shouting, “Pick me!” Nothing magical about the features — all...
Copywriting/Pricing/Advice
Jul 9, 2017
In 2017 Wordpress powers over 26% of the entire internet. That means Wordpress has over 15,000,000 installs.— Matt Mullenweg - Founder of Wordpress
Copywriting/Data/Quotes
Jul 9, 2017
Man In The Hathway Shirt Playing Cello Ad
A man in a white shirt playing the cello. Nothing exciting... until you spot the eyepatch. Suddenly, the ad transforms...
Ads/Print Ads/Copywriting
Jul 9, 2017
Joseph Sugarman Slippery Slope
That’s Joe Sugarman up there, one of the greatest copywriters to ever hold a mic. He’s famous for a rule...
Ads/Copywriting/Advice
Jul 9, 2017
Man In The Hathaway Shirt Classic Eye Patch Ad
In 1951, David Ogilvy sold more than shirts—he sold a story. The Hathaway ad featured a sharply dressed man with...
Ads/Print Ads/Copywriting
Jul 9, 2017
Man In The Hathaway Shirt Print Ad
A crisp shirt. A fancy room. A confident man. Snooze fest.But slap an eyepatch on him and—boom—you’ve got one of...
Ads/Print Ads/Copywriting
Jun 20, 2017