2,948 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1953 Revere Ware Cooking Tools Ad
This Revere Ware ad makes cookware look collectible. Instead of pushing one pan, it sells the entire kitchen lineup in...
AirSign Vacuum Ad
A woman stands in cozy socks and an oversized robe, blankly staring ahead while holding a vacuum. Next to her:...
John Carlton’s headline paints a picture in the readers head
John Carlton’s “One-Legged Golfer” ad is a masterclass in curiosity and credibility. That headline is so visual you can’t help...
Email with countdown offer sparks sense of urgency
Nothing makes people act faster than a ticking clock. Restream nails this with a bold, can’t-miss countdown timer and a...
Dedicated customer success story page with unique CTAs
Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous...
1997 LA Times Beeper Code Article
Before smartphones, teenagers sent secret pager codes like “143” (I love you) or “411” (I have a question). It was...
Gary Provost on writing w/ short sentences.
Gary Provost’s short lesson shows how sentence length can turn writing from boring to beautiful. He literally shows what happens...
Bose black friday email has the perfect formula to make sales
This Bose Black Friday email isn’t flashy—it’s smart. Every section turns a product into a tiny conversion machine. Star ratings,...
1977 Honeywell "Electronic Mail" Ad
This 1977 Honeywell ad tried to explain a wild new idea: “Electronic Mail.” The dramatic photo says it all—a terrified...
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1983 Bacardi Rum Bottlecap Mixer Ad
This Bacardi ad is a masterclass in visual storytelling and contrast. It lists iconic drink brands like Pepsi, Sprite, and...
Email marketing service pricing slider
Ever play with one of those pricing sliders that move as you add more contacts? It feels good, right? That’s...
Twitter Ad for fitness app using animation to show value
This ad nails the basics: one headline, one clear message, and visuals that instantly explain everything. It promises “fitness workouts...
Mixpanel has an entire page dedicated to testimonials
Mixpanel nails the art of trust-building with a single page. Before mentioning features or pricing, they hit you with proof:...
Black friday email for watch brand gives sense of urgency
Withings nails the art of urgency with one simple line: “Tomorrow is too late.” No fluff, no hype. Just pure,...
Pricing for SAAS urges annual pricing
Otter.ai nails pricing psychology. Their pricing page isn’t just pretty—it’s a conversion machine. Notice how the toggle between “Monthly” and...
Sales page for affiliate program sparks ideas for creators
Descript’s affiliate page is a masterclass in making people say “yes.” It’s packed with examples, testimonials, visuals, and a dead-simple...
Awesome homepage headline and matching visuals for audio/video editor
Descript nails it with this headline: “All-in-one audio & video editing, as easy as a doc.”It instantly removes friction. Everyone...
Homepage for consultant with clear copy
This page nails every part of good sales copy. You instantly know who it’s for, what problem it solves, and...
Request sales call form with added social proof
Mixpanel’s “Talk to Sales” page isn’t just a form. It’s a confidence booster. Before you even think twice about hitting...
Writing feature & benefits formula
Ever struggled to turn product features into something customers actually care about? This 3-step formula nails it. It’s simple, fast,...
Account upgrade email transforms into sponsorship offer
Mixpanel nailed the “pay or play” strategy in this upgrade email. Instead of forcing users to upgrade, they offer a...
Edit any website javascript trick for mockups
Ever wanted to test new headlines right on your own homepage before pushing them live? This little JavaScript trick lets...
Sony professional camera old school style feature / benefits product descriptions
This Sony camera product page feels straight out of a vintage magazine ad. It walks through every single feature —...
Gamified popup for e-com store
This popup nails the “fun + reward” combo. Instead of a boring email signup box, it turns lead capture into...