Latest
Cold-email

Cold email with a ton of value

This cold email doesn’t push a pitch—it launches a connection. Literally. The sender invites someone to watch a rocket take...

Copywriting/Emails/Images
Aug 29, 2022
highbrow homepage

Homepage for educational E-mail course site

This homepage nails clarity and conversion in one shot. In seconds, you know what it is, how it works, and...

Copywriting/Emails/Home Pages
Jul 14, 2022
gearlight-return-card

Gearlight Amazon Return Warranty Card

Ever had a product that flopped, but the company made it right instantly? GearLight’s little card tucked inside Amazon packages...

Copywriting/Direct Mail/Emails
Jun 7, 2022
newseletter homepage landing page copy headline

Clear & simple headline sets proper expectations for Email newsletter

A good newsletter landing page gives visitors zero confusion about what they’ll get and when. The Penny Hoarder does this...

Copywriting/Emails/Home Pages
May 24, 2022
mailmado testimonials features benefits

SaaS homepage feature & benefits section cleverly adds in customer testimonials

This Mailmodo image nails the “what–what it does–what it’s done” formula perfectly. Each email type is explained with a stat...

Copywriting/Emails/Advice
Apr 28, 2022
final-hours-get-20-off-a-restream-upgrade

Email with countdown offer sparks sense of urgency

Nothing makes people act faster than a ticking clock. Restream nails this with a bold, can’t-miss countdown timer and a...

Copywriting/Motivation/Emails
Apr 27, 2022
email sales product page

Sales email for battery that shows of use cases

This Eufy Anker 757 email ad is a masterclass in visual storytelling. The animated GIF shifts through scenes—camping, home backup,...

Ads/Emails/Videos
Apr 27, 2022
customer success story cta

Dedicated customer success story page with unique CTAs

Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous...

Copywriting/Emails/Images
Apr 25, 2022
save-up-to-50-on-speakers-and-headphones-black-friday-is-here

Bose black friday email has the perfect formula to make sales

This Bose Black Friday email isn’t flashy—it’s smart. Every section turns a product into a tiny conversion machine. Star ratings,...

Copywriting/Emails/Data
Apr 23, 2022
crop (1)

Black friday email for watch brand gives sense of urgency

Withings nails the art of urgency with one simple line: “Tomorrow is too late.” No fluff, no hype. Just pure,...

Ads/Copywriting/Emails
Apr 20, 2022
Upgrade email copy

Account upgrade email transforms into sponsorship offer

Mixpanel nailed the “pay or play” strategy in this upgrade email. Instead of forcing users to upgrade, they offer a...

Copywriting/Emails
Apr 12, 2022
jomashop.com spin for exclusive offer email sign up

Gamified popup for e-com store

This popup nails the “fun + reward” combo. Instead of a boring email signup box, it turns lead capture into...

Copywriting/Emails/Pop Ups
Apr 8, 2022
eufy sales email copy

Eufy security camera email thank you / sales page

Eufy turned a simple “thank you” email into a conversion machine. After raising $1M on Kickstarter, they sent out a...

Copywriting/Emails/Social Proof
Apr 1, 2022
kiehls pop up for special sale

Skin care brand pop up advertises special sale

Kiehl’s nails exclusivity with this promo. “Friends & Family Event” feels private, special, and limited. Then, “Sign up for first...

Ads/Copywriting/Emails
Mar 22, 2022
beehiiv testimonials twitter screen shots

Beehiiv displays tweet testimonials on homepage

When everyone’s faking testimonials, showing real tweets from real users is like a breath of fresh air. Beehiv nailed this...

Ads/Emails/Testimonials
Mar 16, 2022
Screen Shot 2022-03-15 at 12.56.59 PM

Homepage for THC gummies with two CTAs above the fold

Diet Smoke’s homepage is doing double duty with two CTAs: “Shop Now” or “Get 20% Off Your First Order.” It’s...

Copywriting/Emails/Home Pages
Mar 15, 2022
dial-up-modem-handshake

Image showing dial-up modem "handshake" noise explanation

Before your internet loaded in milliseconds, two machines had to literally scream at each other. The screechy dial-up handshake was...

Copywriting/Emails/Data
Mar 11, 2022
readers-digest-ad-hot-dog-competition

Brand Names Foundation "Competition" Ad

Back in 1966, if you wanted a marketing list, you didn’t set up a form—you asked people to write in...

Ads/Print Ads/Copywriting
Mar 11, 2022
product break down drawings

Artist hand written product description for bag

Tom Sachs turns a simple product page into an art piece. He handwrites every description in his signature style, making...

Copywriting/Emails/Images
Mar 10, 2022
book sales page long form copy

Long form sales page for book

Jay Steinfeld’s site is a great example of how to turn a book landing page into a mini marketing funnel....

Copywriting/Emails/Sales Pages
Feb 26, 2022
pop up gamified email capture

Pop up lets visitors spin the wheel for a deal

Cratejoy’s “Spin the Wheel” pop-up turns a boring email opt-in into a mini-casino for discounts. Instead of just asking for...

Copywriting/Emails/Data
Feb 26, 2022
Gamified pop up for sports apparel e-com store

Gamified pop up for sports apparel e-com store

Mitchell & Ness turned a boring email popup into a mini game. Instead of “enter your email for 10% off,”...

Emails/Pop Ups/Data
Feb 24, 2022
magc spoon popup free prize offer

Pop up for food brand offers a chance to win free prize

Magic Spoon nails the classic giveaway pop-up. Bright colors, clear copy, and one irresistible hook: free cereal. It’s playful enough...

Copywriting/Emails/Pop Ups
Feb 21, 2022
cming soon page

Coming soon page for music festival shows fans what to expect next year

Breakaway Music Festival nails future sales while the party is still going. Their site thanks fans, teases next year’s event,...

Copywriting/Emails/Home Pages
Feb 11, 2022

Command Palette

Search for a command to run...