Latest
Posted by Noah KaganNoah Kagan

YouTube Marketing, best marketing channels, and life planning with Noah Kagan of OkDork and AppSumo

Noah Kagan’s AppSumo does something simple but brilliant: it takes the “deal” format and turns it into a movement for...

Ads/Copywriting/Podcast
Oct 28, 2020
1-800-contacts-email-reminder

1-800-Contacts Warm Email Reminder

This email from 1-800 Contacts nails the customer reminder. It’s short, helpful, and keeps their brand top of mind without...

Copywriting/Emails/Advice
Oct 26, 2020
loft-thanksgiving-email

Loft Thanksgiving Email

This Thanksgiving sale nails the balance between cute and clear. It’s bright, bold, and instantly tells you what you’re getting....

Ads/Copywriting/Emails
Oct 25, 2020
49ers-black-friday-email

San Fransisco 49ers Black Friday Email

This 49ers Team Store email nails engagement with a simple gimmick: a digital scratch-off for a mystery Black Friday discount....

Copywriting/Emails/Advice
Oct 24, 2020
poppin-cyber-monday-email-gif

Poppin Cyber Monday Email GIF

Sometimes, less is more. This Cyber Monday email keeps it clean: one clear offer, one eye-catching GIF, and zero fluff....

Copywriting/Emails/Images
Oct 23, 2020
brooks-brothers-cyber-monday-email

Brooks Brothers Cyber Monday Email

This Brooks Brothers email nails the art of keeping it simple. No fluff, no gimmicks—just clear info that shoppers actually...

Copywriting/Emails/Advice
Oct 21, 2020
american-eagle-black-friday-email

American Eagle Black Friday Email

This email nails the trifecta of great seasonal offers: clarity, urgency, and irresistible value. The big “40% OFF + FREE...

Copywriting/Emails/Data
Oct 20, 2020
jetblue-black-friday-email

JetBlue Thanksgiving Email

JetBlue’s Thanksgiving email isn’t selling—it's entertaining. Instead of a hard pitch, they drop ten travel tips loaded with food puns...

Copywriting/Emails/Holiday Promos
Oct 17, 2020
steve-madden-black-friday-opt-in-tweet

Steve Madden Black Friday Opt-In Tweet

Steve Madden nails this: a slick image, limited-time energy, and a clear reason to click. The post doesn’t scream “buy...

Emails/Advice/Holiday Promos
Oct 15, 2020
black-friday-traffic-trends

Black Friday Website Traffic Trends (Mobile vs Desktop)

Black Friday shoppers love their phones. This Bloomreach chart shows mobile leading the traffic race by a mile. But here’s...

Emails/Data/Advice
Oct 14, 2020
22-days-nutrition-black-friday-email

22 Days Nutrition Black Friday Email

This email from 22 Days Nutrition nails the art of curiosity marketing. Instead of revealing the deal upfront, they tease...

Copywriting/Emails/Advice
Oct 9, 2020
levis-black-friday-opt-in

Levi's Black Friday Opt-In

Levi’s doesn’t just hand out discounts on Black Friday. They make shoppers earn it by joining their email list first....

Emails/Data/Advice
Oct 7, 2020
the-hill-side-cyber-monday-email

The Hill Side Cyber Monday Email

This Cyber Monday email from The Hill-Side looks like it came straight out of a ‘90s command prompt. Black screen,...

Copywriting/Emails/Data
Oct 4, 2020
jack-spade-cyber-monday-email

Jack Spade Cyber Monday Reminder Email

This email nails the art of the final-hours reminder. Bold headline, clear discount, fun visual, and one call to action—no...

Copywriting/Emails/Advice
Oct 3, 2020
dr-martens-cyber-monday-email

Dr. Martens Cyber Monday Email

This Cyber Monday email nails urgency and reassurance in one quick glance. That bold yellow grabs attention while the ticking...

Copywriting/Emails/Data
Oct 1, 2020
christopher-and-banks-black-friday-email

Christopher and Banks Black Friday Email

Tick-tock marketing at its finest. This email nails urgency with a bold countdown timer and a juicy one-day-only deal. The...

Copywriting/Emails/Data
Sep 30, 2020
peel-black-friday

Peel Black Friday Teaser Email

Most brands blast their sale details upfront. Peel takes a smarter route: they tease it. Their “What could it be?”...

Copywriting/Emails/Holiday Promos
Sep 30, 2020
carhartt-black-friday-email

Carhartt Black Friday Email

Carhartt nailed it with this one. Instead of shouting “BIG SALE!!!” in neon colors, they dropped a smooth GIF that...

Copywriting/Emails/Images
Sep 29, 2020
pretty-little-thing-black-friday-email

Pretty Little Thing Black Friday Email

Most Black Friday campaigns drown in a sea of black backgrounds and bold red “SALE” text. PrettyLittleThing zigged where everyone...

Copywriting/Emails/Data
Sep 29, 2020
forever-21-black-friday-email

Forever 21 Black Friday Email

This Forever 21 Black Friday email nails it. It doesn’t just shout “SALE!” It makes you wonder what you’ll get....

Copywriting/Emails/Data
Sep 29, 2020
how-to-prevent-an-anxiety-attack

How To Prevent An Anxiety Attack Image

Ever notice how some messages just stick in your head? This graphic nails it with a dead-simple countdown: 5, 4,...

Ads/Copywriting/Emails
Sep 27, 2020
chubbies-black-friday-email

Chubbies Black Friday Email

Chubbies knows their audience: guys who ate too much turkey and just want stretchy shorts. Their Black Friday email doesn’t...

Copywriting/Emails/Holiday Promos
Sep 15, 2020
muscle-and-strength-black-friday-email

Muscle and Strength Black Friday Email

Most Black Friday emails scream “Sale!” but don’t help shoppers find what they want fast. This one from Muscle &...

Copywriting/Emails/Advice
Sep 10, 2020
dance-dojo-black-friday-email

Dance Dojo Black Friday Email

Sometimes the best email is the one you never even open. This Dance Dojo Black Friday promo nails that idea...

Ads/Copywriting/Emails
Sep 9, 2020

Command Palette

Search for a command to run...