The Kopywriting Kourse page has quietly sold subscriptions for years. It’s a masterclass in keeping things simple, helpful, and human....
Copywriting/Quotes/Sales Pages
Mar 28, 2018
Ikigai Japanese formula for finding “reason for being” in life
Ever seen a campaign that just feels right? It connects emotionally, looks great, solves a need, and makes money. That’s...
Ads/Formulas/Motivation
Mar 28, 2018
Photography One-Pager
This plain-looking flyer crushed it around Austin. No logos, no slick design—just a clean headline, photos, and a phone number....
Ads/Print Ads/Flyers
Mar 28, 2018
Wordpress Flyer
Sometimes the strongest marketing isn’t a social ad or slick funnel—it’s a piece of paper pinned to a bulletin board....
Ads/Print Ads/Flyers
Mar 28, 2018
The Friars Club Text Message Ad
This pub could’ve listed band names on a boring flyer. Instead, they made it look like an iMessage chat between...
Ads/Print Ads/Event Marketing
Mar 28, 2018
HustleCon 2018 sales page
This Hustle Con landing page is a masterclass in simplicity. No gimmicks. No dancing pop-ups. Just a clear story that...
Event Marketing/Copywriting/Images
Mar 28, 2018
Fake news flyer and bookmark
This "Protect Yourself from Fake News" bookmark is sneaky good marketing. It’s meant to teach readers media literacy, but every...
Copywriting/Direct Mail/Images
Mar 28, 2018
Profile Photo: Anouk Profile
These three photos show the same woman. Yet, depending on the setting, she’s seen as more fun, authentic, or competent....
Profile Photos/Data/Images
Mar 27, 2018
Profile Photo: Mary Profile
Wild how the same person can look confident, awkward, or super likable—all depending on the photo. These four headshots prove...
Profile Photos/Data/Images
Mar 27, 2018
Profile Photos: Jaime Profile
A tiny zoom changes everything. Same person. Same shirt. Same background. But in one photo, he suddenly looks smarter, friendlier,...
Profile Photos/Data/Images
Mar 26, 2018
Profile Photo: Ankit Profile Photos
A single photo can totally shift how people feel about you. The picture above shows the same person rated as...
Profile Photos/Data/Images
Mar 26, 2018
Profile Photo: Derek Halpern With Neutral Disdain
This one photo says it all. Same face, same expression, same lighting. Yet when people see it framed as “Dating,”...
Ads/Copywriting/Profile Photos
Mar 26, 2018
Profile Photo: Derek Halpern With Suit And Power Pose
Look at this image. Same guy, same pose, same lighting. But one word swap—from “Social” to “Dating” to “Business”—and people’s...
Ads/Copywriting/Profile Photos
Mar 26, 2018
Profile Photo: Ramit Staring You Down
Three photos. Same guy. Totally different reactions. Social viewers see him as “confident,” daters call him “attractive,” and business folks...
Ads/Profile Photos/Images
Mar 26, 2018
Posted byNoah Kagan
Profile Photo: Noah Kagan With Smile and “Power Arms”
Look at this photo: same guy, same shirt, same smile. But when labeled “social,” “dating,” or “business,” people see totally...
Profile Photos/Data/Images
Mar 26, 2018
Profile Photo: Noah Kagan Crazy Hair and Crazy Beard
Same photo. Same lighting. Three different captions: “dating,” “business,” and “social.” The votes? Totally different. Context literally rewired how people...
Copywriting/Profile Photos/Images
Mar 26, 2018
Profile Photo: Neville Dressed Indian
One photo. One person. Three totally different vibes. In a red kurta, this guy looks confident and fun in a...
Ads/Copywriting/Profile Photos
Mar 26, 2018
Profile Photo: Neville On Laptop WITHOUT Homer
This one’s wild. A single photo of a smiling guy with a laptop got rated completely differently depending on whether...
Profile Photos/Data/Images
Mar 26, 2018
Profile Photo: Neville On Laptop WITH Homer
This photo is a sneaky little marketing lesson. One image, three totally different ratings — just based on whether people...
Copywriting/Profile Photos/Images
Mar 26, 2018
Profile Photo: Neville Casually Sitting
One picture. Three audiences. Totally different takes. This image shows how social, business, and dating platforms interpret the same photo...
Ads/Copywriting/Profile Photos
Mar 26, 2018
Profile Photo: Neville Doing A Handstand
That handstand photo? It’s fun on Instagram, likable on LinkedIn, and attractive on Tinder. Same pixels, totally different perceptions. That’s...
Profile Photos/Images/Advice
Mar 25, 2018
Profile Photo: Neville Smiling And Crossing Arms
One photo. Three labels. Three completely different reactions. Call it “business” and people see competence. Call it “social” and he’s...
Ads/Copywriting/Profile Photos
Mar 25, 2018
Profile Photo: Neville with Neutral Disdain
Crazy how one face can tell three totally different stories. In this image, the same photo gets rated in three...
Copywriting/Emails/Profile Photos
Mar 25, 2018
Profile Photo: Neville Smiling Really Big
One photo. Three contexts. Wildly different reactions. Social? He’s “fun and confident.” Business? Suddenly he’s “likable but not competent.” Dating?...
