🎤 The SWIPES Email (Friday, August 21st, 2026)

Written by Human Neville. Here's me writing this. Hi! 👋

Swipe:

People have been loving our product ​Swipefile Remix​ because it builds them their own personal swipe file bank of ads for their business.

Here's some outputs it's gave me this week for our own product:

Monday: This is an image designs to make you pause on it, therefore potentially getting higher engagement on social media. Devious!

Tuesday: This one gave me a bunch of ideas for different features and benefits of the product to highlight:

Wednesday: I thought this one was super cool....I never in a million years would've positioned an ad like this, and it came up with a bunch of awesome features/benefits of the product as well:

Not every single Remix one is a home run! Sometimes I'll get an email with an idea that's just "ok" or "meh." Like it won't really knock my socks off.

However we've been averaging between 3 and 5 banger ideas per week.

The cool part is because it's ONE idea a day, directly to your email, you casually get a new idea you can noodle with and spark new ideas:

Just ONE solid idea can have a 10x, 100x, or 1,000x impact.

It's so delightful to get these cool ideas in the mail personalized for your business. Over the course of a year imagine how many new angles, or fresh ideas will come your way.

If you want these daily emails for your business ​try it out yourself →

Wisdom:

"80% of your revenue comes from 20% of your customers" is often very true.

Look at this chart by A16Z showing how most companies have a very small contingency of BIIIGGGG customers that spend all the money, then it tapers off really hard after that:

I've heard from many business owners over time that made MORE MONEY when they fired the bottom 80% of their customers.

John Arrow said his agency fired every customer under $100,000, and only focused on Fortune 1,000 companies.

Their number of customers dropped 90%, and their revenue went up several hundred percent from this (​18:30​):

Interesting:

This is a fun viral chart that's going around, and people are posting their preferences like:

C26

My personal preference is A34. I bet this chart could be used in many different industries to go viral!

Picture:

My little bubba man is 9-ish months old now, and recently started babbling a lot!

He's such a smiley guy and has two little teef:

All bundled up in a towel after a bath:

"Which drink should I choose??" 😂

I've been making "toys" for him out of junk so he doesn't get too spoiled. This is Tubey the Tube:

Here's his "car" 🤣

We put shoes on him for fun:

He had a little "Besna" ceremony to celebrate him being able to sit:

He's been able to sit for months now so we were a little late on this!

My fam :-)

Essay:

When the term "millionaire" was coined it referred to people of extreme wealth.....adjusted for inflation today a "millionaire" from that time is equivalent to someone with $30,000,000 now.

100 years ago someone with "a million dollars" could never work again. Now if you live in a reasonably high cost of living city a million dollars is nice, but won't retire you.

Inflation does crazy things to money over time 😬

Splurge:

I thought this was a cool way to "map out your day" for this surf facility ad:

It basically takes you through an ideal day you can have if you were a member.

Cool way of showing it!