🎤 The SWIPES Email (Friday, July 31st, 2026)

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**This is written by human Neville, with help from human baby:

Swipe:

I liked this ad, thought it was simple and shows you spend $1 and return $36.

What's cool is taking ideas like this, then generating a bunch more ideas for your own company based off the original:

The cool part about seeing so many variations is you can go:

Variation 1: "No."
Variation 2: "No."
Variation 3: "Yup!"
Variation 4: "Nope."
Variation 5: "I like that headline!"

So you can select items you like and apply it to different places in your company like the website, an email, a LinkedIn post etc.

Checkout what we're doing with ​Swipefile Remix​.

Everyday it sends you an idea, you signup ONCE for the year, then we do the rest. You never have to login, click stuff, or do extra work. We just send you fresh ideas. ​Signup →

Wisdom:

So no joke, since the last ~15 years I've probably listened to this recording by Earl Nightingale nearly 500 times.

I just sometimes keep it on in the background:

It's a 30 minute recording by Earl Nightingale (who had the largest syndicated radio show in the world at one point), and this recording was the only spoken recording besides the Bible at the time to go platinum.

It really changed my life tbh.

Interesting:

I like how different this ad is, and it goes full text.

I sometimes like when a piece of marketing zigs when everyone zags:

It almost reminds me of this famous one-page printed letter than made Gary Halbert a millionaire in the 1980's:

Picture:

July so far has been a big month for our little guy, lots of trips, seeing fam, seeing friends, and lots of outings!

Coffee run with dad:

I love being outside!

Going for a walk and coffee:

Swimming with dad and a giant hat 🤣

I'm starting to stand up in my crib :)

Cousins weekend at the lake!

Hanging out with my big cuz:

Essay:

The internet keeps making instructional content cheaper, and now practically free.

As information gets more and more free, there will be a shift in how monetizing knowledge happens:

As information gets more and more free, there will be less money in explaining HOW to do the thing (although more money for those who do it really well).

The evolution of knowledge monetization:​ ​
2000's: Sell a PDF on how to fix an Xbox. ​
2010's: Sell a video course on how to fix an Xbox. ​
2020's: Make videos how to fix an Xbox, get followers, do brand deal. ​
2025's: AI tells you how to fix your Xbox, for free, and helps you do it.

So if you were teaching people how to fix Xbox's, you could sell that knowledge directly and making money from it easily:

But now instead of needing a person’s video course or paid information, people just upload a picture and get a personalized fix from AI.

So "How to do X" is no longer a good business model unless you’re packaging it with community, speed, trust, or entertainment.

This means you have to either be:

• The fastest (live help, done-for-you).

• The most trusted (community or brand).

• The most entertaining (personality-driven content).

• Offer something non-replicable by AI (like physical service or hands-on support).

This tracks with the concept of "​​RaaS"​​ where instead of selling people information, you sell the end result (Results As A Service).

Splurge:

I like this graphic because I've noticed something similar:

Making money is a skill.

I would say it's more "starting a business is a skill."

Hope you have a great weekend!
Sincerely,
Neville Medhora