Swipe:

I remember when I put up a billboard some years back the billboard company specifically said "You shouldn't have more than 7 words of text on your billboard."

Well these billboards went the total opposite and text-maxxed their outdoor campaigns!

Here's another one that makes you read a lot more than just a headline:

Wisdom:

I love the idea behind this:

Just doing SOME small action everyday towards your goal helps you get there faster.

Even if it's a tiny action:

Interesting:

This is fun, Pat from Starter Story made a lost of all his businesses that failed or flopped over the years.

Only towards the end of trying for 10+ years did something really hit:

Picture:

My little bubba guy is sitting up really well, so we got him a little baby pool to play in:

He approves of it!

Is it too early to give him piano lessons?? 😂

Been spending a lot of time soaking in this fun baby phase :)

Essay:

You may have seen this in an email from me on Wednesday (if not make sure to whitelist neville@swipefile.com) about a postcard got $271,000 in boat dock construction gigs:

Here was the simple flyer:

It was from a dock maintenance and construction contractor who sent out this postcard to around 10,000 people in their zip code, and it returned 22x ROI!

• Postcards mailed: 9,802
• Cost: $12,200
• Sales: $271,000
• ROI on money: 22x

• Responses: 39
• Conversions into real construction jobs: 11

As online advertising has become more expensive, competitive, and opaque, going print sometimes ends up being cheaper and more effective!