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Leo Burnett quote turn yourself into your customer

Leo Burnett on Ad Writing

Leo Burnett dropped a truth bomb: if you can’t think and feel like your customer, your ads will suck. The...

Ads/Copywriting/Quotes
Sep 25, 2017
Shirley Polykoff quote copy is a direct conversation with the consumer

Shirley Polykoff on Copy

Old-school phones. A friendly face. A line that hits every copywriter in the gut: “Copy is a direct conversation with...

Ads/Copywriting/Quotes
Sep 25, 2017
Mary Wells Lawrence quote on how advertising should make you nervous

Mary Wells Lawrence on Advertising

Mary Wells Lawrence said it best: great advertising should make people a little nervous about not buying. That tiny buzz...

Ads/Copywriting/Before and After
Sep 25, 2017
Maurice Saatchi quote few crisp words

Maurice Saatchi on Arguments

Maurice Saatchi’s quote hits every marketer right in the word count. If you can’t explain your idea in a handful...

Ads/Copywriting/Quotes
Sep 25, 2017
Neville Medhora quote on being interesting

Neville Medhora on Being Interesting

Most marketers obsess over what to say and forget how to say it. Neville Medhora’s quote nails the truth: your...

Ads/Copywriting/Videos
Sep 25, 2017
vet-one-pager-flyer-example

Veterinarian One Pager

Ever notice how some flyers pull you in instantly? This one from Chicon Vet shows how a simple layout, cute...

Ads/Print Ads/Flyers
Sep 11, 2017
altmba-one-pager

Seth Godin’s AltMBA One Pager

This altMBA one-pager does something few marketing materials manage: it controls exactly where your eyes go. Using heatmaps, you can...

Ads/Flyers/Copywriting
Sep 11, 2017
Self-Storage-One-Pager-flyer

Self-Storage One Pager Flyer

A good flyer grabs eyeballs fast. This student self-storage flyer does exactly that. The heatmap shows the reader’s eyes hit...

Ads/Flyers/Copywriting
Sep 11, 2017
weightbeforeandaftergirl

Female Weight Loss Before and After Photo

This side-by-side image says everything without a word. One frame shows the past, the other the result. Your brain instantly...

Ads/Copywriting/Before and After
Aug 31, 2017
Ad
SpendingHabits-Social

Spending Habits Graph

This Standard Life graphic is a masterclass in quick understanding. In two seconds, you “get” how spending habits differ between...

Ads/Before and After/Data
Aug 31, 2017
teeth-whitening-1024x686

Teeth Whitening Before and After

This image nails the “before and after” trick. One side shows dull, yellowish teeth. The other? Sparkling white perfection. No...

Ads/Before and After/Images
Aug 31, 2017
change chart

Largest Companies by Market Cap Chart

This chart nails it: in just 15 years, the biggest companies on earth flipped from oil and manufacturing to pure...

Ads/Before and After/Data
Aug 30, 2017
beforeandaftermale

Male Weight Loss Before and After Photos

Nothing sells transformation like a before-and-after photo. Just look at this image—no caption needed. You instantly understand the story: hard...

Ads/Before and After/Images
Aug 30, 2017
Before-and-after-exercise-graph-2013-3ec419f9-5779-4bd0-b0e1-60e1d2c0fcba-0-470x264

Exercise Before and After Graph

This chart hits a universal truth: move your body, boost your mood. Before exercise, 78.7% felt “normal.” After? 75% felt...

Ads/Copywriting/Before and After
Aug 30, 2017
band after

Austin Shoe Hospital

A shoe repair shop nailed street marketing with zero clever slogans or discounts. Just a board showing side-by-side photos of...

Ads/Before and After/Outdoor Advertising
Aug 30, 2017
accutanebeforeandafter

Accutane Before and After

This collage tells a full story without words. You see the struggle, the change, and the win. That instant emotional...

Ads/Before and After/Data
Aug 30, 2017
sam-altman-y-combinator
"Being young, and unknown, and poor is actually a great gift in terms of being able to take risks."
Sam Altman
Ads/Videos/Quotes
Aug 29, 2017
sam altman
“The way things get done in the world is through a combination of focus, and personal connection.” This is a quote taken from Charlie Rose, as said by Sam Altman at the 3:00 min mark in this video.
Charlie Rose
Ads/Copywriting/Videos
Aug 29, 2017
never-eat-envelope

What Never To Eat On A Plane Envelope

This plain-looking envelope crushed every other mailer Boardroom sent for three years. It didn’t have fancy graphics or a celebrity...

Ads/Print Ads/Copywriting
Aug 25, 2017
Ad
stray-cat-best-emoployee-nursing-home

Stray Cat Walks Into Nursing Home, Becomes One of Its Best Employees

A cat sitting behind a receptionist’s desk is already funny. But add the headline “Stray Cat Walks Into a Nursing...

Ads/Copywriting/Videos
Aug 25, 2017
eyebrow-threading-ad

Successful Eyebrow Threading Print Ad

This eyebrow threading ad nails it with humor, confidence, and a little jab. Using Salma Hayek as Frida Kahlo, it...

Ads/Print Ads/Copywriting
Aug 24, 2017
push-button-memory

"Give Me One Evening and I'll Give You a Push-Button Memory"

This 1961 ad is pure copywriting magic. The headline grabs you instantly. It promises something amazing, fast, and easy—like a...

Ads/Print Ads/Formulas
Aug 22, 2017
advertorial-example-appsumo-prey-email

AppSumo Advertorial

Most product pages scream “BUY NOW.” AppSumo whispered a story. Their ad for Prey started with a break-in and a...

Ads/Copywriting/Advertorials
Aug 19, 2017
ogilvy-advertorial-guinness-oysters
Posted by Neville MedhoraNeville Medhora

David Ogilvy Guinness Advertorial

Guinness didn’t just make an ad—they made art. Their “Guide to Oysters” looked like a classy food chart, not a...

Ads/Print Ads/Copywriting
Aug 19, 2017

Command Palette

Search for a command to run...