2,543 Pieces of Advice and Quotes That Share Great Wisdom

From marketing advice and wisdom to entrepreneurial tips to financial tips. Learn from the best to succeed. Maybe pickup just one solid piece of advice here that could change your life.

email-follow-ups-to-response-rate

Follow-Up Emails and Response Rates

Most people quit after one email. Big mistake. This chart shows the response rate actually peaks on the second follow-up—almost...

Emails/Data/Advice
Jun 24, 2020
interruptions-and-flow-graph

How interruptions affect productivity and flow

Ever think a quick Slack reply won’t hurt? Spoiler: it does. This graph nails it — a simple 5-minute interruption...

Data/Images/Advice
Jun 24, 2020
trigger-20-sugarman

Sugarman Trigger #20 - Human Relationships

People buy from people, not robots. Joe Sugarman nailed this with his “Human Relationships” trigger — the idea that just...

Formulas/Copywriting/Images
Jun 24, 2020
trigger-19-sugarman

Sugarman Trigger #19 - Simplicity

This image nails a timeless truth: simple sells, complex repels. Two product pages—one packed with boxes and buttons, the other...

Formulas/Copywriting/Data
Jun 24, 2020
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Sugarman Trigger #18 - Exclusivity, Rarity or Uniqueness

Ever wondered why a beat-up vintage car can sell for millions? Or why people camp overnight for a limited sneaker...

Ads/Formulas/Copywriting
Jun 24, 2020
trigger-17-sugarman

Sugarman Trigger #17 - Instant Gratification

That little “Buy” button means more when the reward comes fast. People crave quick wins and instant results, so the...

Formulas/Copywriting/Advice
Jun 23, 2020
trigger-16-j-sugarman

Sugarman Trigger #16 - Sense of Urgency (Scarcity)

Ever notice how “ending soon” or “limited stock” makes people buy faster? That’s the scarcity trigger in action—one of the...

Formulas/Copywriting/Data
Jun 23, 2020
scotch-tape-print-ad

Scotch Tape Unique Benefits Print Ad

This vintage Scotch Tape ad is weirdly brilliant. Instead of selling tape as a boring office supply, they framed it...

Ads/Print Ads/Copywriting
Jun 23, 2020
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Sugarman Trigger #15 - Curiosity

That little “?” above someone’s head in the image says it all. Curiosity pulls people in. Sugarman nailed it: when...

Formulas/Copywriting/Videos
Jun 23, 2020
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Sugarman Trigger #14 - Desire to Collect

Joe Sugarman knew something about human psychology that most marketers miss: people love to complete sets. Whether it’s model plane...

Formulas/Copywriting/Advice
Jun 22, 2020
michi ramen home page

Michi Ramen Home Page

Michi Ramen nails what every restaurant site should do: make it insanely easy to eat. You land on the page...

Copywriting/Home Pages/Images
Jun 22, 2020
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Sugarman Trigger #13 - Desire to Belong

We all want to fit in somewhere. Joe Sugarman nailed it when he said the “Desire to Belong” is one...

Formulas/Copywriting/Motivation
Jun 22, 2020
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Sugarman Trigger #12 - Timing

Ever launched something that just didn’t catch on… then months later saw someone else crush it with the same idea?...

Formulas/Copywriting/Motivation
Jun 21, 2020
what-would-hero-do

"What would ___ do?"

Stuck on a big marketing problem? Here’s a simple brain hack: ask, “What would my hero do?” This question pushes...

Ads/Formulas/Copywriting
Jun 21, 2020
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Sugarman Trigger #10 - Nature of Product

Every product has a personality. Your job is to show it off in a way that feels natural. Joe Sugarman...

Ads/Formulas/Copywriting
Jun 21, 2020
only-30-min

Add a "constraint" to a problem

Ever get stuck staring at a blank screen? Try adding a constraint. Sounds backwards, but limits actually force your brain...

Copywriting/Quotes/Advice
Jun 21, 2020
vw-interchangeable-parts-ad-1965

Volkswagen Beetle Interchangeable Ad

Volkswagen didn’t just tell you their cars were reliable. They showed you. This 1965 Beetle ad mashed together parts from...

Ads/Print Ads/DDB Agency
Jun 21, 2020
my 1000 hour skill

"What is my $1,000/hour skill?"

Most people get stuck doing $10/hour tasks. But real growth happens when you identify and double down on your $1,000/hour...

Formulas/Copywriting/Videos
Jun 20, 2020
how can I 10X this

"How can I 10X this?"

Most people play small. They chase 5% gains and small wins. That’s fine if you want safe results. But if...

Formulas/Videos/Quotes
Jun 20, 2020
effectiveness vs repetition

Effectiveness vs Repetition

That first time you handwrite a killer sales letter, your skills jump way up. Second time? Still good. But by...

Copywriting/Images/Advice
Jun 20, 2020
trigger-9-j-sugarman

Sugarman Trigger #9 - Satisfaction Conviction

Ever notice how Zappos offers a full 365 days to return anything? That's not just generous—it’s a masterclass in what...

Formulas/Copywriting/Advice
Jun 20, 2020
trigger-8-sugarman

Sugarman Trigger #8 - Establish Authority

Ever notice how some companies just sound bigger? Joe Sugarman nailed this idea: authority isn’t earned slowly, it can often...

Copywriting/Advice/Social Media
Jun 20, 2020
trigger-7-sugarman

Sugarman Trigger #7 - Greed

Ever notice how a big discount suddenly makes something irresistible? A person might not need another pair of shoes, but...

Formulas/Copywriting/Data
Jun 20, 2020
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Sugarman Trigger #6 - Justify the Purchase

People don’t buy luxury cars, MacBooks, or Rolexes just because they “need” them. They buy them because it feels good...

Formulas/Copywriting/Advice
Jun 19, 2020

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