Headline Formula for Product
Most product descriptions make you yawn. But this tiny formula turns your product into a lightning bolt of clarity and...
“Products are a dime a dozen. They are important, but much less crucial to success than finding a hot market."— Gary Halbert - The Boron Letters
“You must always find a market first.... and THEN concentrate on a product!”— Gary Halbert - The Boron Letters
"Creativity starts when you cut a zero from your budget.”— Jaime Lerner
"Constraint inspires creativity."— Jack Dorsey
"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”— Steve Jobs - Oct. 12, 2004
Video Production Pricing Sheet
Most pricing tables look the same—rows of checkmarks and a big green “Buy Now” button. But this video production company...
The Man In The Hathaway Shirt Champagne Ad
At first glance, this Hathaway ad looks like a guy in a blue shirt pouring champagne. But that single eye...
Site Tuners About Page
Most “About” pages talk about themselves. SiteTuners’ page talks you into clicking “Contact Us.” It’s a smooth funnel disguised as...
Search Engine Journal About Page
Most About pages are snooze-fests. But Search Engine Journal’s is alive with faces, bios, and proof that real experts run...
Social Triggers About Page
Most “About” pages read like a boring resume. Derek Halpern’s? It feels like a pitch that makes you trust him...
Web Hosting Pricing Page
Three simple plans. Clean design. Copy that makes you feel confident about clicking any button. This pricing page nails the...
How To Create Advertising That Sells - David Ogilvy Ad
This heatmap of David Ogilvy’s “How to Create Advertising That Sells” is proof that design psychology can do the selling...
Social Triggers Blog That Converts Pricing
Check out this pricing table. Two columns: Advanced for $199/month and Standard for $99/month. Most people think the pricier one...
InformationStreet Pricing Page
This page from Information Street does what most service sites won’t: it just says the price. No “book a call,”...
Marketing Inc Pricing
Ever notice how pricing pages always seem to make one option look like the obvious winner? Marketing Inc nails this...
I Will Teach You To Be Rich Optin Form
Most email forms are snoozefests. “Join our newsletter.” Yawn. Ramit Sethi flips that script with a question that hits the...
Talking Shrimp Pricing Page
Laura Belgray’s Talking Shrimp pricing page takes something snooze-worthy—rates—and turns it into a rom-com. Instead of “Basic” or “Pro,” you...
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Aweber Pricing Page
AWeber nailed something most SaaS brands overcomplicate: clarity. Their pricing page says, “You get every feature from day one,” and...
Copypress About Page
Most About pages talk about “values” and “missions.” Snooze. CopyPress flips the script and makes their About page a people...
Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...
Backlinko About Page
Brian Dean’s “About” page isn’t just a bio. It’s a mini sales funnel disguised as a friendly introduction. Every line,...
Zero To Launch Pricing
Ramit Sethi’s pricing page is a quiet persuasion masterclass. No flashing countdowns or “buy now” panic. Just calm, smart structure...