406 Before and After Examples
Discover the power of transformation with our Before and After Examples. See how products and services can change lives, looks, or spaces. From home renovations to personal makeovers, witness the dramatic differences and get inspired by real-life changes.
Basecamps before and after testimonial page
Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...
2 Cold Emails, 1 Good, 1 Bad
One cold email wins deals. The other gets ghosted. The difference? The first one leads with value, while the second...
Cool Before/After From Text To Video
Look at this side-by-side. On the left, text testimonials. On the right, video testimonials. You can practically feel the difference....
1970 Palmolive Dish Soap Print Ad
This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...
Scrollable Sidebar Menu Before/After
Small UI change, massive impact. Copy.ai replaced a cluttered layout with a scrollable sidebar menu—and turned a 6-screen hunt into...
Copywriting Course Before and After
In 2011, KopywritingKourse.com looked like the inside of a copywriter’s notebook—quirky, handwritten, and full of personality. By 2021, the site...
1961 Bell Telephone Ad
Bell Telephone nailed a key marketing move: show how far you’ve come, then hint there’s more to come. Their 1961...
How stuff used to be sold: Weird Tales Magazine 1927
Before click-through rates and A/B tests, marketers were already obsessed with conversions. Just look at this 1927 Weird Tales magazine...
1986 McDonalds cross promotion ad with Gillette
Ever seen breakfast and shaving in one sentence? McDonald’s nailed it. They partnered with Gillette to give away free razors...
Austin Shoe Hospital Email with Before/After Pics
Austin Shoe Hospital nailed it with this email. Instead of paragraphs explaining their services, they simply showed shoes before and...
Updating a Google Presentations slide to be better
Most slides dump info and hope the reader figures out what to do. But great marketing slides make people want...
Regular Fit vs Athletic Fit Shirts
Look at this photo. Two men, same setting, same shirt color... totally different results. The left one looks like he...
Explaining Monitor Refresh Rate
This image nails it. It takes a techy idea like “refresh rate” and turns it into an instant “aha!” moment....
The S1 Club's Before + After Explainer Image
S-1 forms are dense and dull. The S-1 Club nailed their Product Hunt launch by showing exactly how they make...
One Pair of Sunglasses for All Kinds of Days (SunSensor)
This ad nails one of the most powerful marketing principles: show, don’t tell. With just one glance, you instantly get...
Alka-Seltzer Hangover Ad
This Alka-Seltzer ad nails visual storytelling. Even if you never read the copy, the story unfolds perfectly: go out, overindulge,...
Sam ParrRe-doing the Ideation Bootcamp Sales Page (w/ CEO of TheHustle Sam Parr)
Sometimes a landing page is good, but not great. That’s what happened when Copywriting Course teamed up with Sam Parr...
Instagram vs. Reality Photoshoot
Everyone loves a polished shot. But what makes this image shine is the peek behind the curtain. It’s a simple...
NASA Wiring Workmanship Standards Image
NASA’s workmanship manual is wildly satisfying to look at. One glance and you instantly know what’s right and what’s wrong....
Mountain Bike Decal Shop Before/After
Jason didn’t just pitch his idea—he showed the fix. By turning a cluttered homepage into a clean, focused hero section,...
Lifebuoy Soap Vintage Print Ad
This old Lifebuoy ad is a masterclass in storytelling. It’s not just trying to sell soap—it’s selling transformation. The ad...
DuPont Wax Vintage Print Ad
This DuPont ad nails the “solve-the-pain” approach. Instead of bragging about chemicals or shine, it hits the real frustration: spending...
What mobile websites should look like
This comic nails it. Mobile sites are supposed to make content easier to read. Instead, most news outlets cram ads,...
Neck Pain Pillow Before After
Ever seen a product diagram do all the talking? This image explains neck pain better than a thousand words. It’s...