The S1 Club's Before + After Explainer Image
S-1 forms are dense and dull. The S-1 Club nailed their Product Hunt launch by showing exactly how they make...
One Pair of Sunglasses for All Kinds of Days (SunSensor)
This ad nails one of the most powerful marketing principles: show, don’t tell. With just one glance, you instantly get...
Alka-Seltzer Hangover Ad
This Alka-Seltzer ad nails visual storytelling. Even if you never read the copy, the story unfolds perfectly: go out, overindulge,...
Sam ParrRe-doing the Ideation Bootcamp Sales Page (w/ CEO of TheHustle Sam Parr)
Sometimes a landing page is good, but not great. That’s what happened when Copywriting Course teamed up with Sam Parr...
Instagram vs. Reality Photoshoot
Everyone loves a polished shot. But what makes this image shine is the peek behind the curtain. It’s a simple...
NASA Wiring Workmanship Standards Image
NASA’s workmanship manual is wildly satisfying to look at. One glance and you instantly know what’s right and what’s wrong....
Mountain Bike Decal Shop Before/After
Jason didn’t just pitch his idea—he showed the fix. By turning a cluttered homepage into a clean, focused hero section,...
Lifebuoy Soap Vintage Print Ad
This old Lifebuoy ad is a masterclass in storytelling. It’s not just trying to sell soap—it’s selling transformation. The ad...
DuPont Wax Vintage Print Ad
This DuPont ad nails the “solve-the-pain” approach. Instead of bragging about chemicals or shine, it hits the real frustration: spending...
What mobile websites should look like
This comic nails it. Mobile sites are supposed to make content easier to read. Instead, most news outlets cram ads,...
Neck Pain Pillow Before After
Ever seen a product diagram do all the talking? This image explains neck pain better than a thousand words. It’s...
Gollum Dental Ad
This ad uses a clever twist on the classic “before and after” format by mixing humor, pop culture, and Photoshop...
Compression bag before and after
Most product shots are boring. This compression bag company nailed it by focusing on the dramatic before and after instead...
Boots for sale on Craigslist (before and after)
This Craigslist ad went from “meh” to “must-click” with one change: a photo makeover. The original looked like your average...
Dentist Shark Facebook Ad
This Facebook ad from Richard Byler Dental has one job: stop the scroll. And it nails it with a hilarious...
Ghost Org Complex Vs Simple Pricing
This Ghost.org pricing graphic is a masterclass in contrast selling. It takes the messy, expensive “old way” of launching a...
Bellroy Wallets USP-Focused Hero Homepage
Bellroy nails a core marketing principle: show the difference, don’t just say it.Their hero section features a simple interactive slider...
Concise vs Wordy Writing
This visual doesn’t just tell you to “be concise.” It shows it. By keeping the red text (wordy) and black...
Solar energy home page mockup before and after
This redesign shows how a few words can turn a “meh” homepage into a money-maker. The original solar energy hero...
YardZen Before/After Pic
Nothing grabs attention faster than a dramatic transformation shot. Yardzen nails this with a clean before-and-after that instantly sells the...
The Shoe Pocket
At first glance, this 80s ad looks janky. A weird little “shoe pocket” attached to a sneaker? But look closer...
Youtube Vintage Newspaper Ad
This ad by Maximedia shows YouTube as if it were old-school tech, like something you’d see in a 60s newspaper....
Jim Bean "Back To Basics" Food Ad
A burger timeline that ends right where it started—that’s clever marketing. Jim Beam used this visual metaphor to show that...
Webinar invitation email (Before + After)
Most webinar invites sound like a snooze fest. The “before” email here? All greeting and no hook. The “after” version?...
