Latest
Impossible Foods

Impossible Foods Homepage

This Impossible Foods homepage is a masterclass in storytelling through design. It doesn’t just list features; it walks you through...

Copywriting/Home Pages/Data
Apr 12, 2018

Slack animated explainer video

Ever tried to explain your product and watched people’s eyes glaze over? That’s exactly what explainer videos fix. They package...

Copywriting/Videos/Data
Apr 12, 2018
priceintelligently

Price Intelligently Homepage

Price Intelligently nails their message in one line: “Face it, you guessed. That’s not okay.” It’s a perfect gut-punch opener...

Copywriting/Home Pages/SaaS Pages
Apr 11, 2018

Crazy Egg explainer video

Airbnb’s explainer video nails what most startups miss: clarity and emotion packed into 90 seconds. It doesn’t just “tell you...

Copywriting/Videos/Data
Apr 10, 2018

LastPass explainer video

Ever tried explaining your product and watched people’s eyes glaze over? That’s what explainer videos fix. They turn “huh?” into...

Copywriting/Videos/Data
Apr 10, 2018

Upwork animated explainer video

Ever wondered why explainer videos are marketing’s secret weapon? The video from Konsus nails it: short, clear, and hyper-focused on...

Videos/Data/Advice
Apr 10, 2018

HubSpot explainer video

Ever wonder why some explainer videos go viral while others flop? It’s not just fancy animations. It’s story, clarity, and...

Copywriting/Videos/Data
Apr 10, 2018
Tuft-and- Needle_

12 Reasons You Haven’t Bought a Tuft & Needle Mattress

Tuft & Needle’s “12 Reasons You Haven’t Bought From Us Yet” page is a masterclass in objection-busting. Instead of pretending...

Copywriting/Videos/SaaS Pages
Mar 30, 2018
anouk-test

Profile Photo: Anouk Profile

These three photos show the same woman. Yet, depending on the setting, she’s seen as more fun, authentic, or competent....

Profile Photos/Data/Images
Mar 27, 2018
mary-test

Profile Photo: Mary Profile

Wild how the same person can look confident, awkward, or super likable—all depending on the photo. These four headshots prove...

Profile Photos/Data/Images
Mar 27, 2018
j-test-modified

Profile Photos: Jaime Profile

A tiny zoom changes everything.Same person. Same shirt. Same background. But in one photo, he suddenly looks smarter, friendlier, and...

Profile Photos/Data/Images
Mar 26, 2018
ankit-photo-rank

Profile Photo: Ankit Profile Photos

A single photo can totally shift how people feel about you. The picture above shows the same person rated as...

Profile Photos/Data/Images
Mar 26, 2018
noah-social2
Posted by Noah KaganNoah Kagan

Profile Photo: Noah Kagan With Smile and “Power Arms”

Look at this photo: same guy, same shirt, same smile. But when labeled “social,” “dating,” or “business,” people see totally...

Profile Photos/Data/Images
Mar 26, 2018
neville-social10

Profile Photo: Neville On Laptop WITHOUT Homer

This one’s wild. A single photo of a smiling guy with a laptop got rated completely differently depending on whether...

Profile Photos/Data/Images
Mar 26, 2018
neville-social3

Profile Photo: Neville with Neutral Disdain

Crazy how one face can tell three totally different stories. In this image, the same photo gets rated in three...

Copywriting/Emails/Profile Photos
Mar 25, 2018
neville-social1

Profile Photo: Neville With Neutral Expression

This photo experiment shows how one image can tell three totally different stories depending on the audience. Same shirt. Same...

Profile Photos/Data/Images
Mar 25, 2018
Neil patel style blog notification email

Neil Patel style blog notification email.

Neil Patel’s email looks almost too simple: a quick story, one impressive number, a hint of curiosity, and a link....

Copywriting/Emails/Data
Mar 25, 2018
hardrock cafe

Hard Rock Cafe

That massive glowing guitar outside every Hard Rock Café is more than decoration. It’s a branding bullseye that screams music,...

Ads/Restaurant Signs/Data
Mar 24, 2018
before-and-after-picture

Before/After case study or testimonial Headlines

The doodle says it all: transformation sells. One side shows “before” with a sad, round figure. The other? A fit,...

Copywriting/Before and After/Data
Mar 21, 2018
sense-of-urgency-copywriting

Headlines that make it urgent

That stick figure sprinting toward a dollar sign nails one of the biggest sales triggers out there: urgency. When people...

Copywriting/Data/Headlines
Mar 21, 2018
fitbun

Fit Buns Packaging

This packaging is hilarious and brilliant. Fitness Academy turned their high-protein bread into a pair of “fit buns” in jeans,...

Ads/Copywriting/Packaging
Mar 11, 2018
Codementor

CodeMentor's simple blog notification email

Most blog announcement emails are snooze-fests. But this CodementorX email actually makes you want to click. It feels personal, grabs...

Copywriting/Emails/Data
Mar 9, 2018
growth-lab-pricing

6 Ways To Make Money Online

This GrowthLab chart hits the crossroads every entrepreneur faces: do you chase low-cost, quick-return ideas or go all in on...

Pricing/Money/Data
Mar 3, 2018
website before and after

Jessica Jobes Before and After Website

This image nails the “proof” factor. A dull, zero-leads webpage on the left. A sleek, lead-machine version on the right....

Ads/Copywriting/Before and After
Mar 3, 2018

Command Palette

Search for a command to run...