Latest
fairy soap ad

Fairy Soap lasts 2x longer

This ad doesn’t just say “our soap lasts twice as long.” It shows it. One bottle of Fairy equals two...

Ads/Copywriting/Images
Aug 24, 2020
new-year-resolution-graph

New Years Resolutions vs. Small Habits Graph

This cartoon nails it. Most marketers (and people) go “big bang” with resolutions or campaigns. But real growth happens through...

Motivation/Images/Advice
Aug 22, 2020
dupont-wax-vintage-print-ad

DuPont Wax Vintage Print Ad

This DuPont ad nails the “solve-the-pain” approach. Instead of bragging about chemicals or shine, it hits the real frustration: spending...

Ads/Print Ads/Before and After
Aug 18, 2020
connect-the-dots

Connect The Dots Image

This image nails the creative process. It shows how marketers (and humans) move from raw data to “aha!” insights... and...

Data/Images/Advice
Aug 17, 2020
jetta-print-ad

Volkswagon Jetta Print Ad

Volkswagen nails visual storytelling with this Jetta ad. No fancy words, no shouting about speed stats—just a driveway full of...

Ads/Print Ads/Copywriting
Aug 16, 2020
cats-2020

Very scientific chart 😂

This ridiculous chart about the “Cats” movie perfectly nails a powerful marketing truth: humor plus simplicity makes data stick. One...

Ads/Data/Images
Aug 16, 2020
peta-bus-ad

PETA Vegan Bus Ad

There’s a clever trick happening here. PETA turned the back of a bus into a perfectly timed optical illusion. The...

Ads/Outdoor Advertising/Images
Aug 15, 2020
lego-imagination-ad

Lego Imagination Print Ad

One yellow Lego brick. One shadow shaped like a dinosaur. Zero words. Yet it perfectly says: “Lego unlocks imagination.” That’s...

Ads/Print Ads/Copywriting
Aug 12, 2020
art-of-shaving-product-image

The Art of Shaving Product Image + Benefits

The Art of Shaving nails it with this split image showing their after-shave balm’s ingredients and benefits—all in one clean,...

Copywriting/Images/Advice
Aug 11, 2020
Ad
mobile website ux

What mobile websites should look like

This comic nails it. Mobile sites are supposed to make content easier to read. Instead, most news outlets cram ads,...

Ads/Before and After/Images
Aug 10, 2020
translators proof

Professional translator's "past work"

Mariana Serio nails her About page by turning dry experience into an instant credibility hit. In one glance, visitors see...

Copywriting/About Pages/Data
Aug 10, 2020
man-outside-on-laptop
"I have not failed. I've just found 10,000 ways that won't work."
Thomas Edison
Data/Images/Quotes
Aug 8, 2020
budweiser democrat republican ad

Budweiser Let's Get Together Ad (1952)

In 1952, Budweiser dropped a political ad that didn’t punch—it hugged. The famous “Let’s get together” poster featured an elephant...

Ads/Print Ads/Images
Aug 3, 2020
prospect research diminishing returns

Prospect Research Diminishing Returns

Every SDR wonders: “Am I spending too much (or too little) time researching prospects?”This simple chart answers that perfectly. It...

Data/Images/Advice
Aug 3, 2020
reebok pump michael chang ad

Reebok Pump Michael Chang Ad

When you see this ad of Michael Chang mid-swing, you don’t think “nice shoes.” You think “performance machine.” Reebok turned...

Ads/Copywriting/Data
Aug 3, 2020
neck pain pillow before after

Neck Pain Pillow Before After

Ever seen a product diagram do all the talking? This image explains neck pain better than a thousand words. It’s...

Ads/Before and After/Images
Aug 3, 2020
happiness-chemicals-image

Happiness Chemicals Image Chart

This chart doesn’t just show how to boost your mood—it’s basically a masterclass in engagement psychology. Each “happiness chemical” shows...

Ads/Motivation/Images
Jul 29, 2020
hot-wheels-highway-ad

Hot Wheels Highway Ad

This Hot Wheels billboard literally loops into your memory. Instead of a boring flat ad, they built a giant loop-the-loop...

Ads/Images/Advice
Jul 29, 2020
raelyn tan's secret email vault

Raelyn Tan's Secret Vault Image

This Facebook ad by Raelyn Tan is a visual tease. It shows a grid packed with what looks like 100+...

Ads/Copywriting/Images
Jul 27, 2020
Ad
compression bag before after

Compression bag before and after

Most product shots are boring. This compression bag company nailed it by focusing on the dramatic before and after instead...

Ads/Before and After/Images
Jul 27, 2020
craigslist boots ad before after

Boots for sale on Craigslist (before and after)

This Craigslist ad went from “meh” to “must-click” with one change: a photo makeover. The original looked like your average...

Ads/Before and After/Data
Jul 27, 2020
bellroy-wallets-homepage

Bellroy Wallets USP-Focused Hero Homepage

Bellroy nails a core marketing principle: show the difference, don’t just say it.Their hero section features a simple interactive slider...

Copywriting/Before and After/Home Pages
Jul 22, 2020
disney business strategy infographic

Disney's business strategy infographic (1957)

In 1957, Disney drew this wild flowchart showing how every part of the company fed the others. Movies led to...

Images/Advice
Jul 20, 2020
wait-but-why-ancestors-grandparents-image

Awesome "grandparents" illustration from WaitButWhy

This Wait But Why graphic shows how little of your DNA comes from each ancestor. You’ve got hundreds of contributors,...

Ads/Copywriting/Emails
Jul 18, 2020

Command Palette

Search for a command to run...