Profile Photo: Neville Staring Vaguely In The Distance
This image shows one headshot rated for three situations: social, dating, and business. Same photo. Totally different vibes. Marketing analysis...
Profile Photos/Images/Advice
Mar 25, 2018
Video
Scratch Explainer Video
Scratch doesn’t sell “learn to code.” It sells fun, creativity, and instant results. That’s why millions of kids drag colorful...
Ads/Copywriting/Motivation
Mar 24, 2018
Sonic Sign
First, Sonic fires a shot: “Our ice cream machine works…” A clear jab at McDonald’s broken machine meme. Then, when...
Ads/Copywriting/Restaurant Signs
Mar 24, 2018
Hard Rock Cafe
That massive glowing guitar outside every Hard Rock Café is more than decoration. It’s a branding bullseye that screams music,...
Ads/Restaurant Signs/Data
Mar 24, 2018
Chefs Plate Pricing Page
Chef’s Plate shows how to make pricing as easy to digest as dinner. Their page instantly connects the cost to...
Copywriting/Pricing/Advice
Mar 24, 2018
Nicole Dieker Contently Portfolio
Nicole Dieker’s Contently portfolio is a quiet powerhouse. No popups. No pitch. Just pure proof. Every thumbnail, headline, and client...
Portfolio/Images/Advice
Mar 24, 2018
Ron Anderson's Carbonmade Portfolio
Ron Anderson’s Carbonmade portfolio is like a visual supermarket of copywriting gold. No fancy animations or talking heads. Just clean,...
Copywriting/Portfolio/Images
Mar 24, 2018
Spadge PDF Copywriting Portfolio
This portfolio intro by Spadge is a masterclass in “professional but memorable.” One glance and you know the vibe: clean,...
Copywriting/Portfolio/Images
Mar 24, 2018
Jay Miutz Copywriting Squarespace Portfolio
Jay Miutz’s portfolio is a masterclass in “show, don’t tell.” Built on Squarespace, it’s clean, visual, and instantly puts the...
Copywriting/Portfolio/Images
Mar 24, 2018
Dancing Advertorial
This ad isn’t really about dance steps. It’s about that electric, movie-scene moment when you feel unstoppable. The “Dirty Dancing”...
Ads/Copywriting/Motivation
Mar 24, 2018
L'Oreal Paris Advertorial
This L’Oréal x Seventeen ad doesn’t scream “Buy now.” Instead, it whispers beauty secrets while sliding product bottles into every...
Ads/Print Ads/Copywriting
Mar 24, 2018
Rapid Loss Advertorial
This old-school Rapid Loss advertorial is a masterclass in tackling pain points head-on. It doesn’t just sell a shake—it sells...
Ads/Copywriting/Before & After
Mar 24, 2018
Social Triggers Email Bootcamp Sales Page
This Social Triggers sales page is slick. It’s long, clean, and sneaky persuasive. Every scroll rewards you with more proof...
Copywriting/Emails/Advice
Mar 21, 2018
The “Brain Dump” method to writing headlines
Ever open a blank doc and your brain freezes at the first line? That’s normal. Great headline writers don’t wait...
Copywriting/Headlines/Advice
Mar 21, 2018
Headlines that get them curious
That little sketch says it all—a puzzled stick figure staring at a box labeled “Mystery BOX.” You can almost feel...
Ads/Copywriting/Motivation
Mar 21, 2018
Before/After case study or testimonial Headlines
The doodle says it all: transformation sells. One side shows “before” with a sad, round figure. The other? A fit,...
Copywriting/Before & After/Data
Mar 21, 2018
Headlines that tell them a surprising fact
That doodle above? It’s exactly how you want customers to react when they read your marketing. Surprised. Curious. Hooked. Marketing...
Ads/Copywriting/Headlines
Mar 21, 2018
Headlines show what an amazing value it is
People decide value by comparing. This sketch nails it: a $12 pizza that’s gone in minutes vs. a $12 recipe...
Ads/Copywriting/Headlines
Mar 21, 2018
Give them different options to choose
This simple doodle nails one of marketing’s sneakiest tricks: give people three choices. Not one, not five. Three. The brain...
Copywriting/Pricing/Advice
Mar 21, 2018
Headlines that make it free
Look at that image. A scale tipping hard toward a single word: “Free.” It outweighs cold, hard cash. Every marketer...
Ads/Copywriting/Headlines
Mar 21, 2018
Headlines that make it urgent
That stick figure sprinting toward a dollar sign nails one of the biggest sales triggers out there: urgency. When people...
Copywriting/Data/Headlines
Mar 21, 2018
Headlines that make them want to belong
Look at that cartoon—First Class passengers relaxing behind the curtain, smirking at the rest. It’s funny because it’s true. People...
Copywriting/Headlines/Advice
Mar 21, 2018
Dollar Shave Club Packaging
Open a Dollar Shave Club razor kit and you’re greeted with a joke: “I like shaving with a dull razor.”...
Ads/Copywriting/Packaging
Mar 14, 2018
OwnLocal Homepage
OwnLocal’s homepage does something tricky—it sells a digital transformation without freaking people out. Their pitch: take your old-school print ads...
