John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…
This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when targeting users who want to kick there coffee habit.…
This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak louder than text.…
Card cash is offering a unique service for businesses or individuals that already use discounted gift cards to make big purchases. This service is not for everyone so the writer …
This is a great ad for the popular Chevy Astro van from 1986.
The ad goes through six of the main features and benefits of the van, including:
• Can…
This is a great Tweet commenting on Good Copy vs Bad Copy:
Bad Marketing Copy:
– This is what I do
– This is what it does
– This is …
This burger spot in Toronto named their burgers after office supplies, so customers can claim them as work expenses.
This shows to me that the owners know who their customers …
This cool concept from Membership Academy gives it’s members a “mission” to complete. This is the email used to promote it.
This is the page the email takes you to …
This is a great image from Janis Ozolins showing that visuals can be greater than a bunch of words.…
A creative copywriting ad that shows how punctuation can change the meaning of a sentence.…
Cool graphic explaining that motivation comes AFTER you start an activity or during it, often not before.…
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the “Interest” and “Desire” sections of the AIDA …
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
This is a Facebook Ad that goes STRAIGHT to the point! 🍆…
Even dogs can write great copy!
It has a clear CTA (Call To Action) and explains why to follow that action.…
The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.
• Methanol → Jet Fuel
• Methane …