Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.
It also gives nice incentive …
Concise vs Wordy Writing
This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the …
Features vs. Benefits (Diet Coke)
People don’t want to buy a nail. They want to buy a sturdy place to hang their family picture on the wall.
Persuasive copy needs to include the physical characteristics …
The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the “awareness level” of your market.
If they are hyper-aware, you can take a direct approach. All you need …
The 4 C’s Copywriting Formula
The 4 C’s Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can …
5 Stages of Market Sophistication
In order to write effective copy, you need to match your message to your market.
How skeptical are they?
How many times have they seen similar offers?
How many similar …
