The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Making better content checklist
This is a fantastic little checklist taken from this post on writing blog content that summarizes how to make and improve content.…
Clever advertisement for garage builder
This is a clever advertisement by a guy that builds garages. This versatile ad can be used online, outdoors, or as print advertisements.…
Super effective Facebook Post for selling a business
This 1-page Facebook post generated several hundred inquiries into buying one of the top hostels in Thailand.…
Easier to read text with bullet points example
This is a great reduction in a big block of text by using concise bullet points instead.…
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them?…
Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more. …
Application Form Word Reduction Copywriting Example
Copywriting example of reducing excess words from an application form, and making it simpler to understand.…
David Ogilvy Copywriting Advice Compilation
This video starts off with a great quote: “If you can’t advertise yourself, what hope have you being able to advertise anything else?” -David Ogilvy…
The Hustle Funny “Four Loko” Email Giveaway
This is a great example from The Hustle of inserting humor into an email by adding a quick & punchy joke!…
Copywriting Command Center for new copywriters
This is a “Copywriting Command Center” new copywriters can use to get their first copywriting gigs.
It’s a place to organize all your opportunities so you are more …
12 Reasons You Haven’t Bought a Tuft & Needle Mattress
This is a great page straight from a sales page Skeleton Outline that addresses all the objections to buying a Tuft & Needle mattress. …
Getting Your First Freelance Writing Jobs
This video will show you the steps to get your very first $100 as a freelance copywriter…
How To Become A Copywriter (with No Experience)
The definitive guide to become a copywriter, even if you have no experience.…