Shattered Glass Bears 😳
Some simple but effective copywriting at a zoo explaining why the glass in the bear area is broken!…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Getting 3 Copywriters To Write For You
This is a clever image showcasing the concept of 3 copywriters helping you write.…
Ideas Vs Action
This is a great little image showing the benefits between just “thinking of an idea” and actually “doing it.”…
Netflix Free Trial Pricing
This is a very clever and helpful NetFlix 30 day trial landing page that entices people to signup, and even calculates when their next payment date would be.…
Simplified Dieting Image Chart
This is a very simple chart that shows any “diet” people go on essentially just restricts calories. Instead of doing this with a lot of text, they made one simple …
Apple using clever images to show all layers of a photo
This was a clever use of images to show how much work goes into a picture taken on an iPhone. They could have explained this using lots of text and …
Writing Effective Ad Headlines – The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New …
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …
AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.…
Cognitive Biases Chart
This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…
Three Tiered Pricing Video for Copywriters
This is a great video demonstrating the use of three tiered pricing for copywriters who are trying to setup pricing for products or services they are writing for.…
Writer’s Block Definition
This is the definition for “Writer’s Block.”…
Swipe File Definition
This is the definition for a “Swipe File.”…
Kopywriting Definition
This is the definition for the word “Copywriting.”…
Copywriting Definition
This is the definition for the word “Copywriting.”…
