Category: Copywriting

Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


How To Write Headlines Video

This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using “Lenses.”

Here’s a breakdown of the lenses mentioned in the video:

“Competitive” Lens: