Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.
Chat GPT:
37Signals …
Amazing header image from a Duluth Trading Company email that made me LOL 😂
Everything about this is simultaneously funny AND descriptive:
The full original image from @DuluthTradingCo:
Chat …
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
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Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).…
This is the simple form we use to get people to submit copy/marketing for review. The form takes the copy, creates a thread in our community, then myself and the …
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else’s brain in the most efficient & sticky way.…
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.…
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it explains the service.
Only way I’d make it better is …
A great quote from @neilhimself about collecting a “compost heap” of ideas an inspirations.
I personally call my compost heap a Swipe File and post all my ideas, inspirations, quotes, …
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.…
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
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This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the …
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
Joe has the same hot dog, but Max is selling it better!…
Fiverr is one of the largest freelancer platforms out there, and if you hover over a category, it’ll essentially give you a full breakdown of all the work and gigs …
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.”
His hand was turned by the publisher to make some “predictions of the future” …