American Express 0% Deferment Announcement
This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
CoronaVirus Cat Flattening Image
This is a lovely example of taking a boring chart and making it more understandable to the general public.…
Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media. The reasoning is you …
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Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
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H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad.…
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Shattered Glass Bears 😳
Some simple but effective copywriting at a zoo explaining why the glass in the bear area is broken!…
Getting 3 Copywriters To Write For You
This is a clever image showcasing the concept of 3 copywriters helping you write.…
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Ideas Vs Action
This is a great little image showing the benefits between just “thinking of an idea” and actually “doing it.”…
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Netflix Free Trial Pricing
This is a very clever and helpful NetFlix 30 day trial landing page that entices people to signup, and even calculates when their next payment date would be.…
Simplified Dieting Image Chart
This is a very simple chart that shows any “diet” people go on essentially just restricts calories. Instead of doing this with a lot of text, they made one simple …
Apple using clever images to show all layers of a photo
This was a clever use of images to show how much work goes into a picture taken on an iPhone. They could have explained this using lots of text and …
Writing Effective Ad Headlines – The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New …
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part: Attention: Get their attention with something catchy and relevant. Interest: Tell them interesting …
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