Category: Copywriting

Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.

Email Marketing “Iceberg”

This graphic shows all the hidden work that goes into writing and sending emails to a large number of people, including:

Strategy, Research, Copywriting, Editing, Approvals, List Building, List Management, …

Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …