“How can just 1 calorie taste so good?”
This is a great Tab Cola ad from 1964 showing how few calories it has.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Whiskey Tribe Community Sales Page
This is a very uniquely designed sales page for “Whiskey Tribe” and their Patreon page.
It has an old-timey “Knights” look to it.…
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the “scientific” claims for Gatorade being better at quenching thirst than other drinks.…
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans:
GOT FOGGY WINDOWS?
Guaranteed Repair Saves 50% or More!
This is very straightforward and …
Bob Felder Baseball Glove Advertisement
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even uses some helpful text & arrow callouts to explain.…
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
Edit any website javascript trick for mockups
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…
A coffee alternative compares their product to traditional coffee to convert sales
This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when targeting users who want to kick there coffee habit.…
Referral program shows great social proof
This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak louder than text.…
This copy speaks to a specific customer
Card cash is offering a unique service for businesses or individuals that already use discounted gift cards to make big purchases. This service is not for everyone so the writer …
“The Van That Can” Chevy Astro Ad from 1986
This is a great ad for the popular Chevy Astro van from 1986.
The ad goes through six of the main features and benefits of the van, including:
• Can…
Bad Marketing Copy Vs Good Marketing Copy
This is a great Tweet commenting on Good Copy vs Bad Copy:
Bad Marketing Copy:
– This is what I do
– This is what it does
– This is …
Burger joint renames menu items after office supplies
This burger spot in Toronto named their burgers after office supplies, so customers can claim them as work expenses.
This shows to me that the owners know who their customers …
“Member Missions” for Community Building
This cool concept from Membership Academy gives it’s members a “mission” to complete. This is the email used to promote it.
This is the page the email takes you to …
Visuals > Words
This is a great image from Janis Ozolins showing that visuals can be greater than a bunch of words.…
Punctuation Saves Life Copywriter Ad
A creative copywriting ad that shows how punctuation can change the meaning of a sentence.…
Writing Motivation to just get starteed
Cool graphic explaining that motivation comes AFTER you start an activity or during it, often not before.…
Features VS Benefits
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the “Interest” and “Desire” sections of the AIDA …