1958 “Features & Benefits” Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad.
They also include some great benefits like:
“Carry it home.”
“So simple …
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features:
1.) It looks “handwritten”
2.) It “highlights” the offer with lines.
3.) It “highlights” the offer with actual highlighting.
4.) It …
Physical writing proofreading markup symbols
This form of proofreading is fading due to the proliferation of digital writing, but this is the markup language writers and editors would use.…
How To Survive A Bear Attack Graphic
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack.
Apparently for different types of bears you take a totally different approach. …
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot to see the programmed record time, you could call this …
Clever pop-up to capture competitors customers
I saw this pop-up on Captivate.fm that’s taking advantage of another podcast host closing down, so they give all their users affiliate links to send those customers. Clever!…
Email Marketing “Iceberg”
This graphic shows all the hidden work that goes into writing and sending emails to a large number of people, including:
Strategy, Research, Copywriting, Editing, Approvals, List Building, List Management, …
Twitter “DM” Call To Action Example
This is a cool example of how someone is selling directly from Twitter.
The Call To Action (CTA) is to DM him to join a program.…
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times.
This dog groomer was sick of people snarky remarks like, “WOW it costs less to cut MY hair …
Copywriting Monetization Methods
Different potential income streams for a copywriter.…
Re-working copy
Re-working the copy on a page is important from time to time.
You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
Reforge Car Analogy Image
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an image and some arrows/text.…
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that’s kind of
Angled downwards
kind of like this
to make a
point.
This is an easy and eye-catching way …