Cognitive Biases Chart
This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Three Tiered Pricing Video for Copywriters
This is a great video demonstrating the use of three tiered pricing for copywriters who are trying to setup pricing for products or services they are writing for.…
Writer’s Block Definition
This is the definition for “Writer’s Block.”…
Swipe File Definition
This is the definition for a “Swipe File.”…
Kopywriting Definition
This is the definition for the word “Copywriting.”…
Copywriting Definition
This is the definition for the word “Copywriting.”…
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
Making better content checklist
This is a fantastic little checklist taken from this post on writing blog content that summarizes how to make and improve content.…
Clever advertisement for garage builder
This is a clever advertisement by a guy that builds garages. This versatile ad can be used online, outdoors, or as print advertisements.…
Super effective Facebook Post for selling a business
This 1-page Facebook post generated several hundred inquiries into buying one of the top hostels in Thailand.…
Easier to read text with bullet points example
This is a great reduction in a big block of text by using concise bullet points instead.…
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them?…
Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more. …
Application Form Word Reduction Copywriting Example
Copywriting example of reducing excess words from an application form, and making it simpler to understand.…
David Ogilvy Copywriting Advice Compilation
This video starts off with a great quote: “If you can’t advertise yourself, what hope have you being able to advertise anything else?” -David Ogilvy…