All the stuff to put on a sales page
Here’s a bunch of sections to include on a sales page.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …
Weapons of Mass Creation Poster
This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.
It also gives nice incentive …
Concise vs Wordy Writing
This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the …
Features vs. Benefits (Diet Coke)
People don’t want to buy a nail. They want to buy a sturdy place to hang their family picture on the wall.
Persuasive copy needs to include the physical characteristics …
The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the “awareness level” of your market.
If they are hyper-aware, you can take a direct approach. All you need …
The 4 C’s Copywriting Formula
The 4 C’s Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can …