More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid:
- The ad gives strong social proof showing that doctors prefer the product.
- It has a “sciency-sounding” phrase
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
All the stuff to put on a sales page
Here’s a bunch of sections to include on a sales page.…
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …
Weapons of Mass Creation Poster
This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.
It also gives nice incentive …
Concise vs Wordy Writing
This intro to a piece on “Precision Writing” is great because it shows the difference between being concise vs being wordy.
Instead of a typical before/after example that separates the …
Features vs. Benefits (Diet Coke)
People don’t want to buy a nail. They want to buy a sturdy place to hang their family picture on the wall.
Persuasive copy needs to include the physical characteristics …
The 5 Levels of Awareness
One of the first steps of writing effective copy is understanding the “awareness level” of your market.
If they are hyper-aware, you can take a direct approach. All you need …