Category: Copywriting

Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.

The AIDA Formula in Drawings

This is a great image showing the AIDA Formula and the purpose of each part:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …

Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …