Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format.
One trick we have people do inside our forum is write 3 different versions in this order (long, medium, …
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions.
Why it’s bad:
- They turn the reader off immediately.
- They make the reader actively dislike you and never want to hear from
Make actionable steps in “How To” content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take.
Why it’s bad:
- It makes it hard to ACT on the content.
- It
Make more “personal” posts about a topic
New writers shouldn’t try to copy content from major blogs.
It usually ends up being shallow and not very useful.
It’s boring.
It’s forgettable.
Instead tell personal stories from experience …
Avoid confusing “buzzwords” in your copy
Try not to use too many “Buzzwords” and confuse the message.
Buzzwords are vague and confusing.
Buzzwords don’t tell the reader anything about you or your business.
Buzzwords often hurt …
Don’t add too many CTA’s
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action people can take.…
