Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
Category: Copywriting
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.
Chat GPT:
37Signals …
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂
Everything about this is simultaneously funny AND descriptive:
The full original image from @DuluthTradingCo:
Chat …
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
…
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).…
Intake form for copywriting & marketing for review
This is the simple form we use to get people to submit copy/marketing for review. The form takes the copy, creates a thread in our community, then myself and the …
Copywriting is transferring information
The goal of great copywriting is to take what’s in your brain, and transfer it to someone else’s brain in the most efficient & sticky way.…
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
CRO -vs- Copywriting -vs- Digital Marketing
🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”
Surprising how much larger the term “Digital Marketing” is over the others.…
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it explains the service.
Only way I’d make it better is …
Neil Gaiman quote
A great quote from @neilhimself about collecting a “compost heap” of ideas an inspirations.
I personally call my compost heap a Swipe File and post all my ideas, inspirations, quotes, …
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.…
Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.
…
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the …
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing strip. It also has a curiosity-inducing headline of “Address the …
Which hot dog would you choose
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
Joe has the same hot dog, but Max is selling it better!…
Breakdown of the writing industry
Fiverr is one of the largest freelancer platforms out there, and if you hover over a category, it’ll essentially give you a full breakdown of all the work and gigs …
13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.”
His hand was turned by the publisher to make some “predictions of the future” …