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3,218 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Most Popular in Copywriting

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6 Copywriting Formulas

This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...

Ads/Formulas/Instagram
Mar 19, 2025
Anatomy-of-homepage.jpg

Anatomy Of A High-Converting Homepage

Convert Sail dropped a killer visual that breaks down what makes a homepage actually convert. Spoiler: it’s not fancy animations...

Copywriting/Home Pages/Videos
Feb 1, 2025
website-layout-that-sells.webp

Website Layout That Sells

This mockup nails what every high-converting landing page needs. It’s a visual blueprint showing exactly which sections to include and...

Copywriting/Home Pages/Websites
Feb 26, 2025
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Hormozi Simple Email SOP

If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and...

Copywriting/Emails/Tweets
Mar 22, 2025
conversion-wise-high-converting-landing-page.jpg

High converting product page

Ever wished you had a formula for turning any webpage into a sales machine? This ConversionWise breakdown nails it. It...

Copywriting/Websites/Images
Feb 28, 2025
grammarly-lets-eat-grandma-ad.jpeg

Grammarly "Let's Eat Grandma." Ad

Grammarly nails this one. A simple sentence, one missing comma, and suddenly grandma’s on the dinner menu. It’s funny, super...

Ads/Copywriting/Social Media
Jun 29, 2025
Latest
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Video

17 Email Campaigns That Boost LTV Without Discounts

If your only move to bump revenue is “run a sale,” you’re slowly training customers to wait for coupons. Instead,...

Wisdom/Instagram/Copywriting
Aug 22, 2026
the-15-tweak-that-won-a-200k-client-video-cover
Video

The $15 Investment That Won a $200K Client

Most agencies send a cold email and pray. These guys sent a $15 physical box and walked away with a...

Ads/Instagram/Copywriting
Aug 22, 2026
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Map The Day, Sell The Experience

Most brands sell features; Surf Ranch sells a whole day. That aerial map doesn’t talk about pool dimensions or wave...

Ads/Make Your Own Swipe/Wisdom
Aug 18, 2026
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AI Image That Stops Scrollers

This AI image hook works because it looks nothing like a boring stock ad. It feels like a friend just...

Ads/Copywriting/Images
Aug 18, 2026
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Viral Coffee, Toast & Steak Preference Chart

Levels confuse people. Food doesn’t. This visual takes something abstract like “how dark?” or “how cooked?” and turns it into...

Copywriting/Design/Images
Aug 17, 2026
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BodySpec “Great Golf Starts With Great Insight” DEXA Ad

This BodySpec ad is a masterclass in turning a dry medical scan into a conversion machine. In one glance it...

Ads/Copywriting/Pricing
Aug 15, 2026
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Codie Sanchez Quote on What Being Rich Really Means

This photo perfectly flips the usual Instagram version of “rich.” No jets, no G‑Wagons, no gold-plated anything. Just a page...

Copywriting/Design/Advice
Aug 14, 2026
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$5K–$35K South Austin Hardscaping Ad

The hardscape ad in the image does something most contractors are too scared to do: it puts a big fat...

Ads/Copywriting/Pricing
Aug 14, 2026
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Viktor Testimonial Ad Replacing a $90K Ops Hire

This Viktor ad is a masterclass in turning a boring ops tool into a no‑brainer hiring decision. Instead of features,...

Ads/Copywriting/Design
Aug 12, 2026
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Memelord AI vs. Cheap Intern Ad

Stop lighting $199 on fire every month hoping a bored intern will magically become your meme overlord. This ad flips...

Ads/Copywriting/Design
Aug 11, 2026
Video

Why Volvo Chose Boring Over Cool

Volvo made a weirdly smart decision: they never tried to be cool. While every other car brand chases trends, Volvo...

Ads/Wisdom/Copywriting
Aug 11, 2026
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Kit Creator Results Ad: $10K/Month From One Automation

Most email tools brag about features. This ad from Kit sells one thing: the dream of a single automation quietly...

Ads/Copywriting/Kit
Aug 8, 2026
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One-Page Job Sheets That Quietly Bring Back Customers

Tucked inside a random Reddit post is one of the cheapest, sneakiest retention tactics you’ll ever see: a one-page job...

Copywriting/Design/Advice
Aug 6, 2026
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Ads Tanked? Swipe These Instant Ideas

When your ads suddenly stop working, you don’t need a brainstorming retreat, you need ideas right now. That’s exactly what...

Ads/Remix/Copywriting
Aug 5, 2026
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Sparkling Retainers Fast: The Dental Pod Pro

If you wear retainers or aligners, you already know the gross truth: they get cloudy, smelly, and sketchy-looking fast. The...

Ads/Copywriting/Design
Aug 5, 2026
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Stop Excuses: Replace Your Marketing Intern

If your marketing looks like the kid in this image, it is time for a breakup. You are not running...

Ads/Copywriting/Advice
Aug 5, 2026
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Fire Your Interns, Hire a Memelord

This ad flips the classic "give it to the intern" marketing joke on its head and replaces it with something...

Ads/Copywriting/Design
Aug 3, 2026
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Get Clients With A One-Word Reply

Most people turn client outreach into a 37‑step obstacle course. This email shows how to sell a high-ticket 1:1 service...

Copywriting/Emails/Advice
Aug 3, 2026
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Designing a $5k–$35k Backyard Hardscape

Designing a $5k–$35k backyard hardscape starts way before anyone pours concrete or drops a single paver. It starts with a...

Ads/Copywriting/Pricing
Aug 2, 2026
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Target America's 441k New Millionaires First

If you sell anything high-ticket, this chart should slap you awake. In 2025, almost a million people became millionaires, but...

Ads/Copywriting/Data
Aug 2, 2026
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Vetted Agency Shortlists Delivered in 7 Days

Hiring a marketing agency usually means Googling, guessing, and praying you didn’t just light your budget on fire. The image...

Copywriting/Design/Advice
Aug 1, 2026
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I spend my days writing to millions of people on the internet, for free. Circle Studios delivers the same learnings to a small live audience, at the human level.
— Ruben Hassid
Copywriting/Videos/Advice
Jul 30, 2026
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Beat Skipped Meals: Real Food Ready Fast

This ad nails the feeling of standing over the sink at 3 pm, shaky and starving, wondering why your brain...

Ads/Copywriting/Design
Jul 29, 2026
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Turn Every $1 Email Into $36

Turn Every $1 Email Into $36 is not a fantasy ROI chart, it’s exactly what your inbox can do when...

Copywriting/Emails/Data
Jul 28, 2026
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