Package Re-design of RXBar
This is a cool re-design of RXBar that happened 6+ years ago, from this to this.
The funny thing is it went from “All Design” to “All Copy” which made …
Copywriting is the beating heart of your marketing. Length doesn’t matter, but quality does. A 10,000 word rambling essay might provide zero value, yet a a few sentences written by the richest person in the world on their investment strategy can be immortalized, studied, and quoted for centuries.
This is a cool re-design of RXBar that happened 6+ years ago, from this to this.
The funny thing is it went from “All Design” to “All Copy” which made …
This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of their changes.…
This Tweet showing off a copywriting agency lists out all the things they create, and could alternately be labeled “what a copywriter does.”…
This is a really great chart that shows how the alphabet constantly evolves. You can see the ancestors of our current modern day 26-letter English alphabet!…
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …
This is an amazing homepage for a marketing agency, totally made me laugh and pay attention!…
One of the best graphics I’ve seen for messaging consulting. You know something is good when you see it and go, “I would love to copy that!”…
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some business model changes to maximize revenue that are very unfavorable …
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT from this ad, it more than pays for it.
Chat …
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.
Chat GPT:
37Signals …
Amazing header image from a Duluth Trading Company email that made me LOL 😂
Everything about this is simultaneously funny AND descriptive:
The full original image from @DuluthTradingCo:
Chat …
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
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