Sometimes when you start writing, you try so hard, that you end up ruining the fucker.
— Paul McCartney…

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

— David Ogilvy …

The most powerful element in advertising is the truth.

— William Bernbach…

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

— Stuart H. Britt…

No one cares about you, they care about themselves.

— Neville Medhora…

Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.

— Leo Burnett…

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

— Joseph Sugarman…

Our business is infested with idiots who try to impress by using pretentious jargon.

— David Ogilvy…

The written word is the strongest source of power in the entire universe.

— Gary Halbert…

There is your audience. There is the language. There are the words that they use.

— Eugene Schwartz…

Never stop testing, and your advertising will never stop improving.

— David Ogilvy…

Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting

— Gary Halbert…

Find a market first… and then concentrate on a product!

— Gary Halbert…