Ryanair Pizza Comparison Print Ad
The hilarious print ad uses a comparison of the cost of a pizza to a trip from London to PISA 🙂…
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
PostHog PricecutEmail
PostHog’s email showcases their price cut against competitors with an excellent chart and a humorous headline.…
Kreated.com. Get Roasted.
Kreated.com roasts as a way to get leads for their agency…
Explorer Cold Brew Social Media Ad
This simple ad showcases the airplane-size bottle to promote their concentrated cold brew, demonstrating that it is small enough to bring in your carry-on but large enough to enjoy a …
Brilliant Earth Groom Wedding Ring Ad
This social media ad showcases the different thickness options for groom’s wedding rings through images and minimal text.…
Copywriting in real life for cat poster
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Life After Death Warning Sign
I went to a big house out in the burbs of Austin, TX and saw this sign on the gate 😂
If you were a burglar, would you break and …
Injured? Good!
This billboard is simple and totally brilliant!
Plot Twist: It’s not real, it was just a fun Reddit thread, but this billboard would probably work well IRL (although it would …
wework wecrashed timeline
While I understand over zealous management killed off WeWork, I am a bit saddened by this because I had WeWork offices all over the place and loved them.
Of alllll …
Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create.…
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.…
Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.
Chat GPT:
37Signals …
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂
Everything about this is simultaneously funny AND descriptive:
The full original image from @DuluthTradingCo:
Chat …
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly.
It showcases all the practical reasons you’d want this truck, …
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
…
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published to garner support for the project which was vastly over …
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).…
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.
The VW ad …
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video which demo’s the product.…
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the …