Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
Video editing burnout ad
Ok, this isn’t the most clever ad on the planet…it’s just a silly pub, but I thought this did the job at getting my attention and click through to the …
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing how it works (big Zoom call with other people co-working)…
The Guinness Toucan Ad Series
Guinness Beer had a long running series of ads with different animals, but this toucan stole the show! For decades Guinness ran these cute toucan ads:
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1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your own Whiff Test and see that Budweiser is the clear …
“The Rolls Royce of Pans” Twitter Ad
This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay.…
Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.…
“Lowest calorie dessert” Jello Ad
Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing …
1967 “What does a banana have to be to be a Chiquita?” Ad
A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣…
“Gets Better With Age” Twitter Wallet Ad
This simple ad on Twitter shows a wallet on Day 1 and Day 1,582….and it looks exactly the same….showing that it lasts years without tattering.…
Built-In Crayon Sharpener Box
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in sharpener! This unique feature stood out, and was also very …
1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his “hands against a store window” looking at a box of …
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your email engagement by 70%. It clearly shows this is a …
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you SHOULD rent a car from them! …
When you’re trying to hit the quota 😂
Best non-clickbait headline ever! The restaurant reported an increase in sales saying “Some customers came back to eat twice in one evening.” 😂…
1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to get your attention. This ad is actually for a “plan …
1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it!
Not sure if this is considered healthy or not anymore, but the ad is …
McDonald’s 1984 swag game was hard!
To be honest I would totally buy a Big Mac just to get this hat!!!…
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in 1975 during a recession when 2.3 million American jobs were …
