Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
How To Survive A Bear Attack Graphic
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack.
Apparently for different types of bears you take a totally different approach. …
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot to see the programmed record time, you could call this …
Cool Felix The Cat ad from 1959
This is a fun ad that would be frame-worthy! It uses an eye-catching huge image of Felix The Cat smiling, and has a fun headline pun: “The Cat Is Out …
YMCA Hiring Direct Mail
BACK OF MAILER:
The YMCA blankets nearby neighborhoods to recruit for their busy summer season.
They use imagery clearly aimed at younger people like high school or college students on …
Good headline on a ready-to-eat cake ad
This 1975 print ad for “Stir N Front” cake mix is has a cool headline that shows it comes 100% ready to make.…
Tik Tok Clips Agency Homepage
This is a pretty to-the-point page for a short-form clips agency. The headline and picture alone explain their product proposition!…
Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times.
This dog groomer was sick of people snarky remarks like, “WOW it costs less to cut MY hair …
1966 Ford Mustang “Youth” Ad
This awesome Ford Mustang print ad from 1966 was designed to tell the kids to screw off and buy that Mustang for yourself 😏…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
Steve Wonder Atari Ad
This 1977 Atari ad shows a blind Steve Wonder saying, “If I could play video games you bet it’d be Atari!” 😂…
“Creativity is the Enemy” Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text goes on to demonstrate how you don’t need to re-invent …
Yamaha “Pass the Gas Pump” Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This Yamaha Motorcycle ad tapped into that conversation showing how to …
Earth Rides: Like Uber but with Teslas
This company “Earth Rides” has a very to-the-point headline on their advertising:
“Like Uber but with Teslas”
…that pretty much sums up the company well!…
California avocados, a “sensuous” food
This ad for California grown avocados gets people all hot-and-bothered by showing delicious recipes and uses for them.…
American Motors Eagle 2-wheel or 4-wheel option ad
This ad from 1983 clearly shows the uses of this wagon in the heading and includes pictures. They do this to show off it’s ability to switch from 2-wheel drive …