1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space.
This 1962 ad hits all the points of a good sales message:
• Attention: Grabs …
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed”
I didn’t WANT to read the smaller print of this 1964 ad, but HAD …
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was a purposeful joke or not 😂…
Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do not accept Apple Pay at this time”…
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.
It shows that by buying this stereo “boom …
Opossum one pager flyer
This one-pager shows people that opossum’s don’t mean humans any harm, and are helpful for their local environment. This flyer is probably needed because many people don’t like opossum’s because …
1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that actually touches the road is just your tires.…
Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!…
“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy the car.…
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can get attention, but alas it’s just a one-time trick.…
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
AMC Gremlin Ad from 1978 with “6 serious reasons to own”
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a Gremlin. This is much like VW Beetle ads where logic …
Ford Escort “Social Proof” Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
McDonalds promotion using the “Desire to Collect” trigger
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
How To Survive A Bear Attack Graphic
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack.
Apparently for different types of bears you take a totally different approach. …
Showing off the “call in” feature on a VCR
In 1989 if you wanted to watch a show but weren’t around to hit “record” on your VCR, and forgot to see the programmed record time, you could call this …
Cool Felix The Cat ad from 1959
This is a fun ad that would be frame-worthy! It uses an eye-catching huge image of Felix The Cat smiling, and has a fun headline pun: “The Cat Is Out …
YMCA Hiring Direct Mail
BACK OF MAILER:
The YMCA blankets nearby neighborhoods to recruit for their busy summer season.
They use imagery clearly aimed at younger people like high school or college students on …