Simple banner ad with strong offer CTA
This banner ad gets straight to the point with a strong offer. It also displays a series of templates they offer that can handle any campaign.…
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.
Definitely looks like this was a partial inspiration for this …
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Awesome homepage headline and matching visuals for audio/video editor
The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio with our software. The corresponding video shows the tool in …
Great headline and limited options for marketplace user
The headline perfectly explains the mission of the website: “Turn gift cards into discounts”
Above the fold the user has two options: Buy or sell. Limited options are always best.…
Old School car ad uses scarcity to sell
It’s simple but effective: A shot of the product & a headline that says they are selling fast.…
social proof sub headline on home page
“More than 2 million canadians trust us” is a powerful statement that signals that they must be doing a good job to garber so many happy customers. Success sells!…
Simple homepage headline for cash back app
Sometimes all you need is a strong one liner. This headline does the job and includes the magic word: “Free”.
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Pop up with a exclusive offer to urge sign up
This shoe store offers newsletter subscribers exclusive access to private sales. Exclusivity is a powerful motivator to convert a prospect.…
Great “Product Explainer” Homepage from Span.io
This is a very well done homepage from Span.io that shows off how their smart electrical panel works.
I also very much love the headline they start the page with:…
Funny but effective direct headline
The details. Its funny but paints a picture you do not want to be a part of. You can help but to run this horrible scenero in your head when …
“Member Missions” for Community Building
This cool concept from Membership Academy gives it’s members a “mission” to complete. This is the email used to promote it.
This is the page the email takes you to …
Great newsletter homepage
What’s good Above the fold:
A clear value statement.
“The 3-minute newsletter with fresh takes on the financial news you need to start your day.” This tells me exactly what …
Good show but no tell. This Ad needs a headline.
Instagram allows marketers to expand upon the ad in the description below.
Most users miss the “fine print” due to fast scrolling.
How do I know this? Lots of looking …
Powerful image & quote matchup that sparks curiosity
Finding the perfect quote to pair with the perfect image is a skill set within itself. I belief if this is done right, not many words are needed to convert …
Great above the fold copy for mobile landing page
All critical information about the service is simply replayed above the fold:
What you get, how you get it, when you get it.
I also love the simple “apple like” …
Homepage page giving great expectations
I love the simple statements of what you should expect from the hustle.
- “daily news straight to your inbox” = Frequency of emails: Every day
- “business and tech in 5
Oura Ring Instagram Story
This is a clean and clear ad for an Oura Ring. I love the headline and the image on this.…
1971 American Airlines “Coach Lounge” Ad
This is a grabbing photo of a lounge available to even coach passengers on international flights. It also has a great headline that really conveys how large this lounge is.…
“They’re not cheap” Atoms shoe ad.
Sometimes customers don’t know how much work goes into a quality product. Atoms breaks down why they priced their shoes at $129.…
