“How can just 1 calorie taste so good?”
This is a great Tab Cola ad from 1964 showing how few calories it has.…
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
Above the fold text only homepage
I like this clever headline because it leaves a bit of mystery regarding what this business will do for you. Then you read the sub headline and the service becomes …
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans:
GOT FOGGY WINDOWS?
Guaranteed Repair Saves 50% or More!
This is very straightforward and …
Homepage Headline that changes text
This is a very clever headline set up. They basically converted what would be a set of bullet points or sub headline copy into a gif to save some web …
Simple banner ad with strong offer CTA
This banner ad gets straight to the point with a strong offer. It also displays a series of templates they offer that can handle any campaign.…
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.
Definitely looks like this was a partial inspiration for this …
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Awesome homepage headline and matching visuals for audio/video editor
The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio with our software. The corresponding video shows the tool in …
Great headline and limited options for marketplace user
The headline perfectly explains the mission of the website: “Turn gift cards into discounts”
Above the fold the user has two options: Buy or sell. Limited options are always best.…
Old School car ad uses scarcity to sell
It’s simple but effective: A shot of the product & a headline that says they are selling fast.…
social proof sub headline on home page
“More than 2 million canadians trust us” is a powerful statement that signals that they must be doing a good job to garber so many happy customers. Success sells!…
Simple homepage headline for cash back app
Sometimes all you need is a strong one liner. This headline does the job and includes the magic word: “Free”.
…
Pop up with a exclusive offer to urge sign up
This shoe store offers newsletter subscribers exclusive access to private sales. Exclusivity is a powerful motivator to convert a prospect.…
Great “Product Explainer” Homepage from Span.io
This is a very well done homepage from Span.io that shows off how their smart electrical panel works.
I also very much love the headline they start the page with:…
Funny but effective direct headline
The details. Its funny but paints a picture you do not want to be a part of. You can help but to run this horrible scenero in your head when …
“Member Missions” for Community Building
This cool concept from Membership Academy gives it’s members a “mission” to complete. This is the email used to promote it.
This is the page the email takes you to …
Great newsletter homepage
What’s good Above the fold:
A clear value statement.
“The 3-minute newsletter with fresh takes on the financial news you need to start your day.” This tells me exactly what …
Good show but no tell. This Ad needs a headline.
Instagram allows marketers to expand upon the ad in the description below.
Most users miss the “fine print” due to fast scrolling.
How do I know this? Lots of looking …
Powerful image & quote matchup that sparks curiosity
Finding the perfect quote to pair with the perfect image is a skill set within itself. I belief if this is done right, not many words are needed to convert …
Great above the fold copy for mobile landing page
All critical information about the service is simply replayed above the fold:
What you get, how you get it, when you get it.
I also love the simple “apple like” …