Category: Headlines

These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.

The “Brain Dump” method to writing headlines

You’re gonna make a couple of subject lines and start filling them in.  At first your subject lines (or headlines….whatever) will suck.  That’s ok.  That’s what PRACTICING is for.

I …

Headlines that get them curious

Curiosity gets people to want to experience your product.

  • See what it’s like to be in a room where everyone makes more than $1,000,000/year.
  • I have a gift I want

Headlines show what an amazing value it is

People understand by analogy.  So compare how great a value something is compared to a familiar item.

  • You’re getting this entire bodybuilders meal plan for less than the price of

Headlines that make it free

Making something free is the lowest-friction way to get someone to take an offer. Here’s some “Free Phrases” to entice them.

  • Totally free for you.
  • 100% free for you.
  • 100%

Headlines that make it urgent

These are some power words for driving sales by making people feel a sense of urgency.

17 hours left.
17 hours left on this special deal.
17 hours left on

Headlines that make them want to belong

People like to feel they belong. Like they’re part of an elite group. Like being in First Class. These are some power & trigger words to incite that feeling.

  • Members

How To Write Headlines Video

This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using “Lenses.”

Here’s a breakdown of the lenses mentioned in the video:

“Competitive” Lens: