Del Monte Ad 1958
This is a great ad from Del Monte that shows what their peas can become with the right recipe.
They give a great photo of the finished product, the product …
Kodak Christmas Ad 1968
This Kodak ad from 1968 tries to remind people that a camera would make great gift for Christmas.…
Santa Typewriter Ad 1977
This is a typewriter ad from 1977. In my opinion it’s not the best ad ever, but it’s job is to stay top-of-mind during the Christmas holiday so when people …
Zippo Christmas Ad
This is a classic 1950’s Zippo ad showing people a Zippo is a great Christmas gift.
Back then a very large population of people smoked, so a Zippo was probably …
How stuff used to be sold: Weird Tales Magazine 1927
Back in the day this is how things used to be sold. Advertising in the back of speciality magazines was a huge business.
This was how copywriting started. Since it …
Cheez Wiz 1965 Good Housekeeping Ad
This 1965 Cheez Wiz print ad showed customers to keep a jar of Cheez Wiz on hand for any type of sandwich or spread.…
Wendy’s 1979 Hamburger Newspaper Ad
Wendy’s uses callouts in this 1979 newspaper ad to breakdown why their burgers. Customers know exactly what they are eating.…
1986 McDonalds cross promotion ad with Gillette
McDonald’s found a way to team up with Gillette Razors in this breakfast promotion.
Here is the packaging for the razors:
…
Clever IKEA Sleep Ad
This is a clever ad by IKEA promoting good sleep by having good pillows.…
Funny Chart About Writing Ideas Out
This is just a funny take on how when you’re up at 2am thinking about an idea, it seems so easy to explain, but when you try to get it …
Miller Shirts Ad Using Only Imagery and Pricing
For very visual products such as clothing (shirts in this case) you don’t need to add a lot of copy. This ad uses that concept and JUST shows pictures of …
Ford Regular Vs Giant Vans Ad with Great Imagery
This cleverly shows how much larger one van is than the other. Super easy to understand.…
Austin Shoe Hospital Email with Before/After Pics
This is a great email sent from Austin Shoe Hospital that showcases what services they can do with simple before & after images.
Much like this street adverting experiment the …
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …
Image in iMac vs image in Zoom and MacBook Air
This was a before/after on a sales page that was split test, and the ‘B’ version overwhelmingly won!…
Microsoft Teams vs Slack
This is a great chart that shows the dramatic growth of Microsoft Teams vs Slack over the last few years.…
Coke “Post Thanksgiving” Ad with Image Markup
This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image) showing how to enjoy after Thanksgiving meals.…
CrewFire nice and clean homepage
This is a nice and clean homepage for a SaaS product. Very simple to read down the page.…
“Meet Skimpy Wiring” Ad
This was a magazine ad showing the dangers of skimpy wiring and it’s potential to catch fire, by showing a shady and “skimpy bodied” character.
The image is very catching …
“It Shouldn’t Take An Act of Congress” Volvo Saftety Ad
This is an ad from the 1970’s when car safety standards were under heavy scrutiny to get better, and Volvo was showing their commitment to safety regardless of if they …