Vintage Range Rover ad
I love how this ad relates its product’s feature to another popular product on the market that is known for kind of the same thing.…
Vintage Land Rover ad speaks on innovation
The nature of tech companies are constant innovation and changes to their products. The same was true in the early days of automobile manufacturing. I’m sure the question the headline …
Well researched & relatable beer print ad
This was definitely written by someone guilty of a few drunk dials. It shows that the most effective way inside your customers head is by being a customer yourself.
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SaaS interactive product description
Mailmaido uses there homepage real estate well by turning their product descriptions into a interactive slider.…
Miro “Just Show It” GIF
Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.
Sometimes it’s easier to show, don’t tell.…
SaaS homepage feature & benefits section cleverly adds in customer testimonials
This is a great 1-2-3 punch when describing the features of your product.
- What is it.
- What it will do for you.
- What it has done for others.
SaaS displays offer on account signup page
This brand restates homepage offer when signing up for account. I am sure this helps the abandon rate on this page.…
1953 Revere Ware Cooking Tools Ad
This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.…
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.
Definitely looks like this was a partial inspiration for this …
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Email with countdown offer sparks sense of urgency
The ticking timer is always a easy way to create a sense of urgency. The block of text below could be made a bit easier to read. The trusted by/ …
Sales email for battery that shows of use cases
Eufy Anker 757 email ad shows the product in different scenarios in gif form which sparks ideas of how each customer would put the battery to use.
It also offers …
Dedicated customer success story page with unique CTAs
This is an entire page dedicated to highlighting the success of Rip Curl. The best part of this is that it shows the same templates they used and next to …
1997 LA Times Beeper Code Article
This seems so stupidly old school, but the whole world used to run on these things called “pagers” or “beepers.”
Circa 1997 it was common for people to carry around …
Gary Provost on writing w/ short sentences.
A interesting take on keeping your writing fresh and interesting even if you are not saying the most interesting things.…
Bose black friday email has the perfect formula to make sales
This email has a great layout designed to make sales.
Each product includes:
- The social proof a 5-star rating offers
- A customer testimonial / review
- Retail price crossed out +
1977 Honeywell “Electronic Mail” Ad
This is an eye-grabbing advertisement for Honeywell office equipment that talks about this newfangled technology (for 1977) called “Electronic Mail.”
It’s so funny how email is just part of everyday …
1983 Bacardi Rum Bottlecap Mixer Ad
This is a cool ad for Bacardi Rum that shows all the different beverages you can mix it with, and also throws in a helpful reminder not to drink and …
Email marketing service pricing slider
Pricing adjust based on the size of your email list. This seems to be standard for email host but it’s still a great interactive feature.…
Twitter Ad for fitness app using animation to show value
The video really builds on the headline: “Fitness workouts for all levels, guided trainings, result tracking in one app.”
It displays a illustration of various of body types. (“all levels”)…
