Easier to read text with bullet points example
This is a great reduction in a big block of text by using concise bullet points instead.…
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them?…
Remove excess words, use “more info” links
Instead of explaining everything on the same page, you can remove lots of excess words by placing them on “more info” pages for people who do want to research more. …
Application Form Word Reduction Copywriting Example
Copywriting example of reducing excess words from an application form, and making it simpler to understand.…
Qgiv’s 4-Option Pricing
This is a simple yet effective 4-Option pricing structure from Qgiv for their fundraising platform.…
Advanced Personal Finance Pricing Structure
This is a yearly and monthly payment option from a personal finance course by Ramit Sethi called “Advanced Personal Finance.”…
David Ogilvy Copywriting Advice Compilation
This video starts off with a great quote: “If you can’t advertise yourself, what hope have you being able to advertise anything else?” -David Ogilvy…
Email promo for Advanced Personal Finance
This is a great email describing what’s inside a personal finance course.
Copy:
Hi Jason,
Today, we’re announcing a brand new course: How to Win the Game of …
Copywriting portfolio of Lee Rowley
This is a great portfolio page for copywriter Lee Rowley that showcases testimonials, his theories on non-templated copywriting, and always asks for a call to action to schedule a call.…
Sumo Pricing
Crazy cute illustrations on this pricing chart for Sumo plans.…
KingSumo Pricing
Super clean pricing table by KingSumo.…
Crazy Egg Tiered Pricing
This is an example of CrazyEggs tiered pricing table…
SquareSpace Tiered Pricing
To make thing easier for customers SquareSpace broke their pricing table into two tabs.
…
Churn Down For What Email Subject by AppSumo
This is a great example of inserting some humor and fun into a subject line, as the email said “Churn down for what” in the subject line, a small ode …
