Pricing Psychology Tips
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Pricing pages are often very scary, because this is where a customer either takes out their wallet, or puts it away. Here are examples of high converting pricing pages and structures you can gather inspiration from.
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Wow…this graphic shows a surprising conclusion:
When Nike sells a $100 shoe, they make only $5 in profit.
Chat GPT:
Wow, the data presented in this graphic is truly eye-opening …
The Tesla showrooms show that after a $7,500 federal credit a Tesla Model 3 is technically cheaper per mile than a Toyota Corolla, Toyota Camry, or BMW 3-Series.
Comparing your …
What do you think is a better pricing structure?
• Monthly payments
• Yearly payments
?
There’s clearly pro’s and con’s to each one:
My personal thought is that both …
Maria Popova runs a huge blog (3m+ visitors/mo) and supports it through donations only. This is the simple pitch for donations at the bottom of each article:…
This bar Lazarus Brewing offers a “free beer for life” if you buy this chalice. I believe they did it during the pandemic to raise funds.
I have a few …
MasterClass has a super interesting sales sequence on their homepage which in 6 steps gets you to purchase (rather than just showing you pricing right away).
Step 1.) It gives …
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like this.
A 1-person client may just want a quick-n-dirty logo …
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes on to prove why this is a cheap truck to …
This is a simple way ChatGPT maybe rolling out its paid plans and freemium Free Plan, in a simple two-tiered pricing layout…
This was a great simple email offering 2 months free if I update to a yearly plan on ConvertKit. Since I spend a decent amount of money with them, this …
A cool offer from WalMart that looks like it’s “scratching off” a deal for you:
…
This Instagram ad appeals to your logical side to show that the cost to reach your audience has gone up on every social platform except mobile app notification pushes.…
This is a very easy to understand 4 tier pricing structure for a newsletter. Users can make up their mind right before they read an article if they want to …
This is a nice example of Two Tiered Pricing from HeyDay. A simple monthly option and yearly option which saves you 20% by paying upfront.…
I like how Clixlo promotes their website builder by showing how many services (and their prices) you have to use to compare with their single service.
This is an ad …
Different potential income streams for a copywriter.…