Category: All

A good swipe file is not only one format or one genre. It spans across industries and mediums, so that inspiration can be taken from many places.

Great word-of-mouth recommendation flyer

Super cool word-of-mouth flyer I saw at an event that had all the right elements:
– A polite request for recommendations.
– Explains what the company does.
– Shows social …

Cool Econoline Van Ad

This Ford Econoline ad didn’t need many words…rather it just showed this cool-ass looking van on the beach.

Also the paint scheme totally reminds me of Karbach Crawford Bock beer …

1945 Old Gold “Irritated” Ad

This ad from 1945 is hilarious in this day and age, but the reason it’s SwipeFile-worthy is how well they depicted “irritation” of the man in the picture 😂

pluto

Above the fold copy with clear headline

I love complicated tech Saas companies with simple. The bold typeface headline catches your attention quickly and the sub explains what they do. The Producthunt badge gives instant social proof.…

Toaster Heat Setting Visual Chart

This is a cool chart sent along with a toaster that visually shows the different heat settings.

The numbers 1, 2, 3, 4, 5, 6 don’t really mean much, but …

pluto

1953 Revere Ware Cooking Tools Ad

This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.…