The 4 C’s Copywriting Formula
The 4 C’s Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can …
Category: All
A good swipe file is not only one format or one genre. It spans across industries and mediums, so that inspiration can be taken from many places.
Matter’s Explainer Video
Matter is an app that enables users to request and receive professional feedback.
Instead of waiting for an annual review with your manager, Matter lets you request feedback from different …
Fitbit Product Recommendation Quiz
Fitbit has 10 different products and many more accessories to choose from.
In order to help the buyer find the right fit, Fitbit has a 3-question quiz that results in …
Pee Wee Tee Vee Ad
This Pee Wee Tee Vee ad from 1965 is basically one big objection-buster.
Apart from its clever name, it effectively weaves features and benefits together, answering potential objections in the …
The Boron Letters – by Gary Halbert
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter Gary Halbert. I stayed up …
SendGrid 2.6 Second Email Deliverability Ad
This is a clever Google ad by SendGrid that makes a VERY SPECIFIC claim that attracts the eye, provides credibility, and gets people interested enough to click.…
Great WordPress SEO plugin landing page
This is a very lightweight and easy to read landing page that easily gets the point across of what their plugin does, what it looks like, and who is behind …
Amanda Steinberg Mission Statement
To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world.…
Mission Statement Quote From Denise Morrison
To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.…
Mission Statement Quote From Joel Manby
I define personal success as being consistent to my own personal mission statement: to love God and love others.…
Mission Statement Quote from Mahatma Gandhi
I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall …
Headlines – SmartBlogger
Here’s a full scrape of headlines and titles from SmartBlogger:
…
Headlines – SmartPassiveIncome
Here’s a full scrape of headlines and titles from SmartPassiveIncome:
…
Headlines – blog.hubspot
Here’s a full scrape of headlines and titles from blog.hubspot:
…