Building Courses to Community Path
For people who build courses or digital products, this is often the path that takes:
→ Build a course
↪ Build several courses
↪ Have too many courses, gets confusing…
Category: All
A good swipe file is not only one format or one genre. It spans across industries and mediums, so that inspiration can be taken from many places.
1945 Old Gold “Irritated” Ad
This ad from 1945 is hilarious in this day and age, but the reason it’s SwipeFile-worthy is how well they depicted “irritation” of the man in the picture 😂
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IG ad disguised as user generated meme post
This is proof that you don’t need to have any design experience to create a ad. It’s literally done in your notes app and screen captured. They trash the competition …
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans:
GOT FOGGY WINDOWS?
Guaranteed Repair Saves 50% or More!
This is very straightforward and …
Above the fold copy with clear headline
I love complicated tech Saas companies with simple. The bold typeface headline catches your attention quickly and the sub explains what they do. The Producthunt badge gives instant social proof.…
Request demo page loaded with social proof + testimonial
This request a call page displays a testimonial box with the face of the ceo of ClickUp + the bottom is filled with an impressive list of tech clients.…
Vintage IBM ad asks and answers questions
This copy writer used questions to pitch the product. These are more than likely the same questions a shopper would ask.…
Toaster Heat Setting Visual Chart
This is a cool chart sent along with a toaster that visually shows the different heat settings.
The numbers 1, 2, 3, 4, 5, 6 don’t really mean much, but …
Nest sales email has a good set up headline
The headline sets up the sub line to tell you why it’s so great with its many benefits. This could be an old school print ad.…
1953 Revere Ware Cooking Tools Ad
This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.…
Gary Provost on writing w/ short sentences.
A interesting take on keeping your writing fresh and interesting even if you are not saying the most interesting things.…
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
Hand drawn explanation of web dashboard
This brand does a great job of simply pointing out the essential features of there dashboard.…
Wealthfront testimonial and social proof mash up
“Over 465,000 people are using Wealthfront to earn more and worry less.”
This one liner hit on many levels:
- Social proof – Over 465k customers
- What’s in it for you
Homepage displays product demo and a try before you buy feature
The copy is crystal clear. It says exactly what the app does and shows you how simple it is to use.
The best part of this homepage is the feature …
Brand Names Foundation “Competition” Ad
This was an ad ran in Reader’s Digest in 1966 asking readers to “write in for a free booklet.”
“Writing in for a free booklet” was the “email signup” of …
Pop up lets visitors spin the wheel for a deal
The spin the wheel pop up gives the visitor a strong incentive (a discount up to 20% off) to sign up in a fun & interactive way. We all love …
Gamified pop up for sports apparel e-com store
This sport apparel brands ask visitors to spin the wheel to unlock a special offer.
This adds an element of surprise. The shopper is more engaged in the email gathering …
Colorful homepage showing off product with a great headline
They do a great job of using the product photography to add more copy into the homepage. You can clearly see the products nutritional features on the cereal box label. …
Magic spoon cereal pricing and clever copy
They cleverly chose to use cost per bowl vs the cost per box. They charge $5-7 for a box of cereal. When pricing by serving size (bowl) they made their …