1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Category: Direct Mail
Direct Mail is something physical that can be put in the mail or distributed. The beauty of direct mail in the internet age, is that it can do more “things” like bend, fold, contain physical objects, and be sent through snail mail. Here are some great examples.
8th grade exam from 1912, can you pass it?
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??…
“Lumpy Mail” example with bottle opener
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open it.
This example came from Self …
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…
Funny “direct mail” for a bad parker
This funny printed leaflet left on a car taking up two spaces tows the line between a direct threat and a joke 😂…
“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features:
1.) It looks “handwritten”
2.) It “highlights” the offer with lines.
3.) It “highlights” the offer with actual highlighting.
4.) It …
History of the Telephone Ad
This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact, they had crude forms of video calls back in 1964! …
YMCA Hiring Direct Mail
BACK OF MAILER:
The YMCA blankets nearby neighborhoods to recruit for their busy summer season.
They use imagery clearly aimed at younger people like high school or college students on …
Gearlight Amazon Return Warranty Card
This is a business card included in Amazon shipments from GearLight, that encourages you to reach out to them DIRECTLY to handle any issues.
This is a good idea because:…
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
British Rail Protection Ad
This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and less car infrastructure.
It uses clever imagery that shows the …
Kodak Christmas Ad from 1955
This old school Kodak ad showcases it’s entire lineup of products (including price) as kind of a “Christmas Gift Guide.” This is a cool way to show everything the company …
“Just Listed” real estate agents direct mailer
This simple piece of direct mail is targeted at specific zip codes to get these real estate agents to help list your house.…
“We buy property” direct mailer card
This is a cheap and simple property buying mail drop card that can blanket a whole zip code multiple times over the course of a few weeks to drum up …
Handwritten windows and shades Direct Mail
This “door hanger” piece of direct mail looks handwritten as to draw attention to this promotion for windows and shades.…
Mosquito Alert Pest Control Direct Mail Flyer
This flyer has a very clear red border around it warning of mosquitoes, and offers 3 different package levels for pest control.…
Dental Flyer In Austin
This is a nice flyer for a new dentists office in Austin, TX.
On the front the flyer gives an $88 patient special and easy to see contact information.
The …
KFC “Monday Diet” Reverse Coupons
KFC ran this weird “Monday Diet” coupon campaign to send attention to their big Tuesday promtion.
The idea is that you’ll get so much food on Tuesday, you’ll need to …
AC Tuneup Direct Mail Flyer
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.
It also gives nice incentive …