Direct Mail is something physical that can be put in the mail or distributed. The beauty of direct mail in the internet age, is that it can do more “things” like bend, fold, contain physical objects, and be sent through snail mail. Here are some great examples.
This direct mail flyer is full of attention-getting features:
1.) It looks “handwritten”
2.) It “highlights” the offer with lines.
3.) It “highlights” the offer with actual highlighting.
4.) It …
This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact, they had crude forms of video calls back in 1964! …
BACK OF MAILER:
The YMCA blankets nearby neighborhoods to recruit for their busy summer season.
They use imagery clearly aimed at younger people like high school or college students on …
This is a business card included in Amazon shipments from GearLight, that encourages you to reach out to them DIRECTLY to handle any issues.
This is a good idea because:…
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and less car infrastructure.
It uses clever imagery that shows the …
This old school Kodak ad showcases it’s entire lineup of products (including price) as kind of a “Christmas Gift Guide.” This is a cool way to show everything the company …
This simple piece of direct mail is targeted at specific zip codes to get these real estate agents to help list your house.…
This is a cheap and simple property buying mail drop card that can blanket a whole zip code multiple times over the course of a few weeks to drum up …
This “door hanger” piece of direct mail looks handwritten as to draw attention to this promotion for windows and shades.…
This flyer has a very clear red border around it warning of mosquitoes, and offers 3 different package levels for pest control.…
This is a nice flyer for a new dentists office in Austin, TX.
On the front the flyer gives an $88 patient special and easy to see contact information.
The …
KFC ran this weird “Monday Diet” coupon campaign to send attention to their big Tuesday promtion.
The idea is that you’ll get so much food on Tuesday, you’ll need to …
This is an interesting AC tuneup flyer left on a door. It sounds very personal, explains what the service includes, and has a friendly tone.
It also gives nice incentive …
Here’s a really simple yet catchy pamphlet title and image!…
This is a good and simple direct mail flyer that features prominent contact information, coupons, map, and even Google Reviews.
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This is a nice direct mail flyer that features some sample layouts, pictures, and pricing for ranches.
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This is a great “brochure style” direct mail flyer sent out by TrustPilot.
They designed it almost like a website sales page, showcasing the reviews that TrustPilot provides and …